Marketing personalization firm Qubit has namedSimon Jaffery-Reed as its vice president of product.
He will be responsible for product management, overseeing the firm’s product specialists and design teams.
Jaffery-Reed, who was the firm’s first external hire in 2011, steps up from his role as director of product at Qubit. Prior to joining Qubit, he was a strategy consultant at PriceWaterhouseCoopers, and earlier, he ran online marketing at 1&1 Internet AG.
Graham Cooke, CEO and founder of Qubit, says Jaffery-Reed was “instrumental in the rigorous process of participating in Gartner's inaugural Magic Quadrant for Personalization Engines.”
Qubit provides a personalization platform for such firms as NET-A-PORTER, Topshop, Emirates, Ubisoft, Thomas Cook, and Ladbrokes Coral.