Qubit introduced a new tiered personalization portfolio at Shoptalk.
The services are designed to help brands “build differentiated customer experiences in a frictionless way, either beginning or doubling-down on personalization,” states Qubit CEO Graham Cooke.
The portfolio includes:
This allows fast implementation while providing an on-ramp to personalization, the firm clams. The key product features are social proof, product recommendations and product discovery solutions, it ads.
This feature helps brands go multichannel, while solving business challenges, such as driving customers from first to second purchase, back-in-stock notifications and relevant messaging, based on behavioral data, Qubit says.
A service that helps firms scale up, while building developer tools and deep integrations.
Cooke notes that 83.9% of retail shoppers only purchase once. This can be overcome if businesses “accelerate and transform their personalization programs,” he states.