- Personalizing Web Sites, Ads Dominate Holiday Shopping Decisions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 4, 2016
Consumers anticipate they will do more of their shopping through online channe ...
- Evergage Expands To Mobile, Taps Into Android
Email Marketing Daily, Jess Nelson - Thursday, October 27, 2016
Evergage expanded its multichannel personalization capabilities on Wednesday with the launch ...
- Personalisation Key To Engaging Brits Over Email
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, October 26, 2016
UK consumers remain wedded to email. An Ipsos MORI study earlier th ...
- Don't Pay To Play -- Pay To Personalise
EU Email Marketing Daily, Guy Marson - Wednesday, October 26, 2016
Paying to "stamp" emails is missing the point. If they're not personalise ...
- Email Marketers Need To Stand Out From An Ever-Growing Crowd
Email Marketing Daily, Jess Nelson - Monday, October 24, 2016
Email volume has grown 61% over the past two years, according ...
- Cleveland Cavaliers Capitalize On Mobile Engagement With Urban Airship
Email Marketing Daily, Jess Nelson - Friday, October 21, 2016
The 2016-2017 NBA season tips off next week as the Cleveland Cavalie ...
- Personalisation Is The Key To True Deliverability
Around The Net In EU Email Marketing, Sean Hargrave - Friday, October 21, 2016
With the recent update of Google's Gmail Android app, customers were giv ...
- Personalization Will Be Key This Holiday Season
Email Marketing Daily, Jess Nelson - Friday, October 14, 2016
Consumers are more likely to shop online and in-store at retailers w ...
- How To Hit Email's Personalisation Sweet Spot
Around The Net In EU Email Marketing, Sean Hargrave - Friday, October 7, 2016
Personalising messages through targeted email marketing creates value in customer communications, b ...
- Future Of Email Is Behaviour-Based Personalisation
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, September 28, 2016
Right now, email personalisation usually consists of inserting the person's name ...
- Cincopa Adds Video Intelligence To Email Marketing
Email Marketing Daily, Jess Nelson - Thursday, September 22, 2016
Cincopa, a video hosting and Web management platform, is now compatible wi ...
- Factual Launches Observation Graph And The Next Generation Of Geopulse Audience
Real-Time Daily, Tobi Elkin - Thursday, September 22, 2016
Data company Factual announced the public beta release of Observation Graph, ...
- Personalising 'From' Address Boosts Open Rates
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, September 21, 2016
In email marketing, your success is defined first by your open rat ...
- Personalisation, Subject-Line Predictors Got A Very Quiet Thumbs Up At Dmexco
EuroMail, Sean Hargrave - Friday, September 16, 2016
It's the channel that often gets overlooked amidst the hype on ...
- Personalisation Is Key As Holiday Season Approaches
EuroMail, Sean Hargrave - Wednesday, September 14, 2016
Open rates dip around the holiday, but to keep open rates acceptab ...
- 4 Ways To Fight The Privacy Vs. Relevance Battle
Email Insider, Gretchen Scheiman - Tuesday, September 6, 2016
Marketers have long been wary of the "creep" factor when it com ...
- Boomerang Grades Emails To Optimize Responses
Email Marketing Daily, Jess Nelson - Wednesday, August 24, 2016
Boomerang Respondable, released on Tuesday, is an AI-powered email development tool th ...
- Magnetic's 'Madtech' Sits At The Confluence Of Ad Tech And Martech
Real-Time Daily, Tobi Elkin - Monday, August 15, 2016
Magnetic is a company that provides an enterprise marketing platform with med ...
- Boomtrain Acquires Nudgespot, Launches Boomtrain Messenger
Email Marketing Daily, Jess Nelson - Thursday, August 11, 2016
AI-powered marketing company Boomtrain announced the acquisition of Nudgespot on Wednesday, premieri ...
- Shocker! Personalization Platform Releases Study That Finds Personalization Improves Engagement!
Mediapsssst, Richard Whitman - Monday, August 8, 2016
In today's self-serving research-related news, Jivox is out with a study th ...
- Study Finds Personalized Digital Ads Deliver 3X Consumer Engagement
Real-Time Daily, Tobi Elkin - Monday, August 8, 2016
A new study that measures the impact of personalization on digital advertisi ...
- Batch And Blast Emails Will Turn Customers Away
Around The Net In EU Email Marketing, Sean Hargrave - Friday, August 5, 2016
If you're still sending a single message to all your customers, regardle ...
- Evergage Releases Data Hub For Personalized Marketing
Email Marketing Daily, Jess Nelson - Monday, August 1, 2016
Personalized marketing company Evergage has released a product that connects silos ...
- Segmentation Is The First Step To Personalisation
Around The Net In EU Email Marketing, Sean Hargrave - Monday, August 1, 2016
Research from Campaign Monitor found that marketers have noted a 760% increa ...
- Segmentation Tops Email Marketers' Wish List
Around The Net In EU Email Marketing, Sean Hargrave - Monday, August 1, 2016
Marketers have long waited for ways to reach these veins of hi ...
- Segmentation -- Show Them What They Want, Not Just What You've Got
EuroMail, Sean Hargrave - Monday, August 1, 2016
We all know you have to stop pumping out the same stu ...
- Is Europe Ready For Mobile-First Email Marketing?
EuroMail, Sean Hargrave - Friday, July 22, 2016
The rest of Europe will follow the UK's mobile-first lead. So, ...
- Amazon Experimenting With Personalised Video Ads
Around the Net In MAD London, Sean Hargrave - Thursday, July 14, 2016
Amazon has revealed it is experimenting with personalised video adverts. The cli ...
- How Email Behavioral Triggers Differ Between Agencies, In-House
Email Marketing Daily, Jess Nelson - Tuesday, July 12, 2016
In-house email marketers are more likely to prioritize dynamic and behavioral-driven elemen ...
- SendGrid Updates Email API
Email Marketing Daily, Jess Nelson - Tuesday, July 5, 2016
SendGrid, a cloud-based communications platform, has released an updated version of i ...