- Consumers Are Drowning In Email -- Segmentation Has To Be The Answer
EuroMail, Sean Hargrave - Monday, February 13, 2017
It's not just you -- consumers' top reason for unsubscribing from lis ...
- Valentine's Day Brings Channels Together
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, February 13, 2017
Valentine's Day sales reached an all-time high of $19.7 billion in 201 ...
- Personalisation Needs To Go Above And Beyond
Around The Net In EU Email Marketing, Sean Hargrave - Friday, February 10, 2017
Contrary to popular belief, personalisation goes beyond designing responsive emails, linking ...
- A.S. Watson Group Partners With Rubikloud, Invests $70M In Big Data
Email Marketing Daily, Jess Nelson - Monday, February 6, 2017
The largest health and beauty retailer in Asia and Europe has partner ...
- Email Has To Move Beyond 'Batch And Blast'
Around The Net In EU Email Marketing, Sean Hargrave - Friday, February 3, 2017
Standard 'batch and blast' emails are now just a nuisance to t ...
- Retailers To Improve Email Personalization In 2017
Email Marketing Daily, Jess Nelson - Monday, January 30, 2017
Nearly half of retail marketers still send email campaigns that lack personaliz ...
- Evergage Recommend Updates Provide Greater Personalization
Email Marketing Daily, Jess Nelson - Wednesday, January 25, 2017
Evergage announced new updates to its Evergage Recommend platform on Tuesday, addi ...
- Try Adding Some Personalisation To Your Automation
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 23, 2017
So you'd like to inform your entire email list of a sal ...
- Data Underpins Relevant Personalised Offers
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 23, 2017
Data is the source of insights about customers and potential customers th ...
- Personalisation Helps Brands Hit Their Email Goals, Research Suggests
Around The Net In EU Email Marketing, Sean Hargrave - Friday, January 20, 2017
Roughly 50% of respondents claimed that email was their preferred mode ...
- Personalisation Cuts Both Ways -- Send From A Name, Not A Brand
Around The Net In EU Email Marketing, Sean Hargrave - Friday, January 20, 2017
Doesn't it feel good when people know you are a company a ...
- Email Is In 'Rude Health' But Needs Personalisation To Pick Up Click-Through Rates
EuroMail, Sean Hargrave - Friday, January 20, 2017
The DMA has announced that email is in rude health, and that ...
- Spongecell Launches HTML5 Format For Personalized Video
Real-Time Daily, Tobi Elkin - Tuesday, January 10, 2017
Spongecell, a provider of programmatic creative technology, announced the release of ...
- Personalisation Key To Email Marketing Plans
Around The Net In EU Email Marketing, Sean Hargrave - Friday, January 6, 2017
With easy access to customer data, marketers need to make the mo ...
- Samsung Sees A Future In Personalised TV Ads
Around the Net In MAD London, Sean Hargrave - Friday, January 6, 2017
Personalised content and targeted ads could play a bigger role in h ...
- Bing Search Reveals 2017 Trends
SearchBlog, Laurie Sullivan - Thursday, January 5, 2017
Personal assistants and intelligent agents made it to the top of Microso ...
- Contextual Emails Stood Out As A Winning Trend Last Year
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, January 4, 2017
Contextual emails stood out last year in terms of email marketing be ...
- Will Artificial Intelligence Eliminate Spam Emails?
Email Marketing Daily, Jess Nelson - Tuesday, January 3, 2017
Eight out of ten B2B marketing execs predict artificial intelligence will revolutioni ...
- Target Consumers Around Specific Needs, Get Real About Real-Time Marketing
RTBlog, Tobi Elkin - Tuesday, December 27, 2016
Targeting consumers around specific needs makes more sense than targeting them arou ...
- Personalization Tech Firm Dynamic Yield Series C Raises $22 Million
Real-Time Daily, Tobi Elkin - Wednesday, December 21, 2016
Dynamic Yield, a provider of personalization technology, has raised $22 million ...
- One In Three Marketers Looking To Segment Email Lists
Around The Net In EU Email Marketing, Sean Hargrave - Monday, December 19, 2016
Just like "one size doesn't fit all," everyone has a different tast ...
- The Stats Are In -- Time To Up Your Email Game And Sell More, Or Do Nothing And Be Ignored
EuroMail, Sean Hargrave - Monday, December 19, 2016
The reward is that the top players are seeing a rise ...
- 67% Of Email Marketers Will Focus On New Customers In 2017
Email Marketing Daily, Jess Nelson - Wednesday, December 14, 2016
Customer acquisition will be top of mind for email marketers in 201 ...
- Google Adds Personalized News Feed To Android Home Screen
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 6, 2016
An update to the Google App, formerly Google Now, on Android devic ...
- Which Is Email's Secret Weapon For Boosting Engagement - A. Polls, B. Polls Or C. Polls?
EuroMail, Sean Hargrave - Friday, November 25, 2016
Polls are a much underused means of boosting engagement with customers whi ...
- Bridg Launches CRM Solution For Restaurant Industry
Email Marketing Daily, Jess Nelson - Tuesday, November 22, 2016
Bridg, a Big Data company specializing in restaurant brands, announced the laun ...
- Evergage Launches Automated Data Monitoring
Email Marketing Daily, Jess Nelson - Friday, November 18, 2016
Evergage, a real-time personalized marketing company, has released a new solution th ...
- Advertising Without Search: What Will Happen To Google AdWords, Bing Ads?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 18, 2016
Some of the smartest minds in search advertising question how much long ...
- Criteo Completes Acquisition Of HookLogic
Real-Time Daily, Tobi Elkin - Thursday, November 10, 2016
Ad-tech company Criteo said it has completed its deal to acquire HookLogi ...
- Cloud Technology Company Freespee Raises $10M In Series B Funding
Email Marketing Daily, Jess Nelson - Monday, November 7, 2016
Cloud marketing tech company Freespee announced Monday that it has secured EUR9. ...