- Email Accounts For 22% Sales, Just 16% Budget -- Opportunity Knocks, Again
EuroMail, Sean Hargrave - Wednesday, April 19, 2017
The huge strides being made in email automation and personalisation make ...
- This Summer's 'Share A Coke' Promo Includes Last Names
Marketing Daily, Karlene Lukovitz - Tuesday, April 18, 2017
In another differentiation move that also serves to underscore the summer refreshme ...
- PowerInbox Launches AdServer To Analyze Ad Performance
Email Marketing Daily, Jess Nelson - Wednesday, April 12, 2017
PowerInbox launched a new advertising platform on Wednesday that converts traditional ema ...
- Marketers Failing To Personalise Landing Pages
Around The Net In EU Email Marketing, Sean Hargrave - Monday, April 10, 2017
Despite all the data that email marketing might offer a brand, ni ...
- Nine In Ten Unable To Personalise Web Sites
Around the Net In MAD London, Sean Hargrave - Monday, April 10, 2017
Personalisation may well be a buzzword at the moment, but Netimperative repor ...
- Who Is Better Placed Than Email To Deliver Personalisation?
EuroMail, Sean Hargrave - Monday, April 10, 2017
In smart hands, email has to be the best-placed channel to a ...
- Why Do Brands Suck At Web Personalisation When Retargeters Seem To Do OK?
London Blog, Sean Hargrave - Monday, April 10, 2017
New research shows that nearly nine in ten brands cannot personalise the ...
- Demandbase Goes Big On AI, Launches Site Optimization
Email Marketing Daily, Jess Nelson - Thursday, April 6, 2017
Demandbase, a B2B enterprise marketing company, Wednesday unveiled a new Web si ...
- Email Marketers See Room To Grow
Email Marketing Daily, Jess Nelson - Tuesday, April 4, 2017
Nearly a quarter of email marketers still do not utilize email metri ...
- Snapchat Leverages Bitmoji's Rocketing Growth
Mobile Insider, Gavin O'Malley - Tuesday, April 4, 2017
Combine Snapchat's support and the glee people feel when making their o ...
- LiveIntent, Taboola Partner For Personalized Email Content
Email Marketing Daily, Jess Nelson - Thursday, March 30, 2017
Content discovery platform Taboola on Thursday announced an alliance with LiveIntent th ...
- Springbot To Launch Email Tools For Segmentation, Product Recommmendations
Email Marketing Daily, Jess Nelson - Tuesday, March 28, 2017
Springbot will unveil a host of new email capabilities at the Magen ...
- Spotify's Acquisition Of MightyTV Aims To Boost Programmatic And Personalization
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 28, 2017
Spotify on Monday acquired content recommendation engine MightyTV in a bid ...
- AppsFlyer Launches Data Tool Pivot
Email Marketing Daily, Jess Nelson - Tuesday, March 28, 2017
AppsFlyer has announced the launch of a new data science tool th ...
- When Your Email Bombs Out: What the CMO Council Survey Says
The Email Edge, Ray Schultz - Tuesday, March 28, 2017
The big problem in marketing is the failure to integrate touchpoints, accordi ...
- Spongecell Integrates Grapeshot's Keyword Targeting Tech
Real-Time Daily, Tobi Elkin - Friday, March 17, 2017
Programmatic creative tech platform Spongecell said it's integrating Grapeshot's vertical-specific keyword targeti ...
- Urban Airship Expands Web Push Notifications, Complements Email
Email Marketing Daily, Jess Nelson - Thursday, March 16, 2017
Urban Airship announced the expansion of its Web notification solution on Wednesd ...
- SXSW 2017: The Battle for Humanity
MediaDailyNews, Tom Goodwin - Thursday, March 16, 2017
SXSW has been less about breaking news or product launches and mo ...
- Televisa Signs Deal With Taboola To Implement Content Discovery
Real-Time Daily, Tobi Elkin - Thursday, March 16, 2017
Content discovery platform Taboola announced an alliance with Televisa, the largest med ...
- Saying 'Thank You' Increases Email Response Rates
Email Marketing Daily, Jess Nelson - Tuesday, March 14, 2017
Emails that close with a variation of "thank you" have a ju ...
- Customers Want More Personalized Support
Marketing Daily, Aaron Baar - Tuesday, March 14, 2017
"It's clear that consumers, who have grown accustomed to self-support in ...
- Personalised Email Delivers Huge Uplift
Around The Net In EU Email Marketing, Sean Hargrave - Monday, March 13, 2017
Most marketers are well advanced when it comes to executing personalised ema ...
- Personalisation Boosts Conversions For More Than Four In Five Email Marketers
EuroMail, Sean Hargrave - Monday, March 13, 2017
Personalisation is often put forward as the way to boost conversions, b ...
- How Neuroscience Measures Ad Recall
RTBlog, Tobi Elkin - Monday, March 13, 2017
Marketers searching for the secret sauce of how to "engage" with consume ...
- Nine In Ten Worried About Privacy, But Consumers Still Want Personalisation
Around The Net In EU Email Marketing, Sean Hargrave - Friday, March 10, 2017
While more consumers crave highly personalised and tailored customer service, they a ...
- Dynamic Targeting Is Coming And It's Personalisation On Real-Time Steroids
EuroMail, Sean Hargrave - Friday, March 10, 2017
Half of email marketers are planning to add dynamic targeting to the ...
- Event Organizers Benefit From Personalized Emails
Email Marketing Daily, Jess Nelson - Wednesday, March 1, 2017
Email marketing technology and automation company Vision6 announced a partnership with Eventbri ...
- Marketers Are Delivering On Personalisation
Around The Net In EU Email Marketing, Sean Hargrave - Friday, February 24, 2017
Customers have come to expect personalised marketing experiences across devices and channel ...
- Is AI About To Offer The Ultimate In Personalised Email?
EuroMail, Sean Hargrave - Friday, February 24, 2017
Could AI allow email marketers to take personalisation to new heights a ...
- Zeta Global Becomes Gartner 'Visionary'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2017
The technology now integrates with some client's enterprise resources planning and C ...