- How Email Behavioral Triggers Differ Between Agencies, In-House
Email Marketing Daily, Jess Nelson - Tuesday, July 12, 2016
In-house email marketers are more likely to prioritize dynamic and behavioral-driven elemen ...
- SendGrid Updates Email API
Email Marketing Daily, Jess Nelson - Tuesday, July 5, 2016
SendGrid, a cloud-based communications platform, has released an updated version of i ...
- PubNative Launches Native Mediation Solution For Mobile Publishers
Real-Time Daily, Tobi Elkin - Friday, July 1, 2016
Mobile monetization platform PubNative launched a mobile native mediation solution that ...
- How The Entertainer Tripled Email Revenue
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 29, 2016
The Entertainer, the UK's largest high street toy retailer, chose a n ...
- Yahoo Announces More Creative Updates To Its Mail App
Around The Net In EU Email Marketing, Sean Hargrave - Monday, June 27, 2016
Yahoo is rolling out an update for its Mail app that enhanc ...
- Luxury Fashion Brands Say Targeted Email Better Than Discounting
Around The Net In EU Email Marketing, Sean Hargrave - Monday, June 27, 2016
Radley & Co and Oliver Sweeney are using personalisation methods to enga ...
- Personalization Popular, But Held Back By Budget And Skill
Research Brief, Jack Loechner - Friday, June 24, 2016
85% of companies are now implementing some form of personalization. However, mo ...
- Getting Personalization Wrong: An Email Marketer's Worst Nightmare
Email Marketing Daily, Jess Nelson - Thursday, June 16, 2016
Bad personalization is the monster underneath the bed of the marketing worl ...
- DMA 'New Rules Of Engagement' Research Finds Email Relevancy Trumps Personalisation
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 15, 2016
Consumers want a more interesting relationship with brands and think highly ...
- Personalise, Segment And Geotarget To Avoid Poor ROI In Email
Around The Net In EU Email Marketing, Sean Hargrave - Monday, June 13, 2016
Email isn't dying. It's inexpensive, easy to use, and has endless potentia ...
- Blueshift Launches Personalization Studio
Email Marketing Daily, Jess Nelson - Wednesday, June 8, 2016
Marketing automation company Blueshift announced the launch of a technology platform Tuesd ...
- Personalization Drives Product Sales; Companies Invest Elsewhere
MobileShopTalk, Chuck Martin - Tuesday, June 7, 2016
One of the big promises of mobile has been personalization. Highly releva ...
- Bluecore Extends Marketing Personalization Across Channels
Email Marketing Daily, Jess Nelson - Monday, June 6, 2016
Email marketing company Bluecore announced the launch of Bluecore Ads on Monda ...
- 'Just-in-Time,' Vs. Mass Marketing, Delivers Higher Marketing ROI
Real-Time Daily, Tobi Elkin - Tuesday, June 7, 2016
Just-in-time" marketing can deliver a higher return on marketing investment, and compani ...
- Personalise The Next Customer Interaction, Not Just The Subject Line
EuroMail, Sean Hargrave - Friday, June 3, 2016
When brands personalise subject lines but then send people off to generi ...
- Personalisation Is More Than A Name, It's Data-Driven Insights Without The Silos
EuroMail, Sean Hargrave - Wednesday, June 1, 2016
If personalisation means "First Name" to you, you've got it wrong. Te ...
- Three Steps For Email Marketers To Remain Competitive
Around The Net In EU Email Marketing, Sean Hargrave - Friday, May 27, 2016
Brands should focus on three key areas to prepare for future ema ...
- Evergage For Email Launches
Email Marketing Daily, Jess Nelson - Tuesday, May 24, 2016
Cloud-based marketing platform Evergage announced the general availability of Evergage for Ema ...
- What Online Marketers Can Learn From Coffee Shops
Online Spin, Cory Treffiletti - Wednesday, May 25, 2016
Do consumers at this point expect a personalized experience with brands? ...
- British Labour Party Criticised Over 'Firstname' Personalisation
Around The Net In EU Email Marketing, Sean Hargrave - Monday, May 23, 2016
The Labour Party have been criticised for sending members an email address ...
- Don't Push Millennials; Build Trust, Gain Loyalty
Research Brief, Jack Loechner - Thursday, May 19, 2016
According to a new study by Rapt Media, consumers don't trust conte ...
- BlueHornet Partners With PowerInbox For Contextual Email Marketing
Email Marketing Daily, Jess Nelson - Tuesday, May 17, 2016
Email provider BlueHornet announced a partnership Tuesday that integrates PowerInbox's DynamicMail a ...
- Real-Time Personalisation The Latest Tool In Driving Email Engagement
Email Insider Europe, Sean Hargrave - Wednesday, May 11, 2016
It used to be enough to personalise emails when they were sen ...
- Jetlore Launches Content Personalization Tool
Email Marketing Daily, Jess Nelson - Wednesday, May 11, 2016
Jetlore announced Tuesday the launch of Layout Generator, a content management soluti ...
- News360 Extends NativeAI Platform With Native Advertising Capabilities
Around the Net in Real-Time, Tobi Elkin - Monday, May 9, 2016
News360, a personalized news-discovery platform, announced new native advertising capabilities as ...
- The Convergence Of Creative And Artificial Intelligence
Email Marketing Daily, Jess Nelson - Wednesday, May 4, 2016
Dynamic email marketing provider Movable Ink has surpassed 100 billion content impression ...
- Taboola Launches Virtual Reality Challenge
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 3, 2016
Writing on the Taboola blog, CEO Adam Singolda waxes prophetically about h ...
- Luxury Brands Lag Behind In Email Personalization
Email Marketing Daily, Jess Nelson - Friday, April 29, 2016
Luxury brands are behind on standardized best practices in email marketing a ...
- MailJet Gains Boomtrain's Predictive Content
Email Marketing Daily, Jess Nelson - Monday, May 2, 2016
Predictive intelligence company Boomtrain and email service provider MailJet announced a partnersh ...
- Want To Do Mobile Loyalty Well? Just Pop Into A Starbucks (And Jump The Queue)
Mobile Insider, Sean Hargrave - Tuesday, April 26, 2016
Combining loyalty with payment and putting it all in an app th ...