• by Jess Nelson , May 2, 2016

Predictive intelligence companyBoomtrain and email service provider MailJet announced a partnership on Thursday to add Boomtrain’s predictive content recommendations to MailJet's email delivery system.

MailJet users have now gained the ability to access Boomtrain’s predictive technology, a machine learning system that gathers data from user interactions to inform future messages. Predictive intelligence adds to the MailJet’s cloud-based email platform, which already offers real-time email monitoring and improved deliverability. 

MailJet marketers can leverage Boomtrain’s customized algorithmic email templates to deliver email messages that automatically populate with the most relevant and tailored content before it reaches the reader.   

A simple snippet of code on a brand’s website allows Boomtrain to begin tracking the way a consumer is interacting with the brand and responding to marketing. By gaining an understanding of each individual consumer’s interest, Boomtrain can leverage data to create emails personalized at scale for every recipient.

“This means that you can up your marketing game with automated and intelligent recommendations while still leveraging Mailjet’s powerful sending, deliverability and tracking capabilities,” writes Michyl Culos, Channel Marketing Manager at MailJet, in a blog post announcing the partnership. “Think of it like adding an artificial intelligence layer on top of Mailjet. When you create dynamic email templates within Boomtrain, you can export them directly into Mailjet for sending. This is useful because you have already built up a great sending reputation using Mailjet – which is what helps you land in the inbox.”

Predictive analytics fuels revenue growth according to a recent study released this week by Radius, a B2B predictive intelligence platform.

A poll of 300 marketers revealed that those who have adapted predictive analytics are more likely to view their demand generation process as effective. Only 30% of generic marketers viewed their demand generation campaigns as successful, while 55% of predictive marketers responded in the affirmative.