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How The Entertainer Tripled Email Revenue

The Entertainer, the UK's largest high street toy retailer, chose a new email and personalisation platform for its ecommerce business. With an increased ability to test and learn, the retailer has increased email revenue by 300% since the change. There has not been big growth of the database -- the team has simply sent "better messages to the same people and got a better result."

Read the whole story at Econsultancy »

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