Tag results for "podcast"
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad SpendDigital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- 5 Key Trends Shaping Podcasting In 2025As podcast advertising continues to grow, brands must approach their investments strategicall ...
- News Podcast Listeners Tend To Be Well Educated, Higher-Income ConsumersThe audiences for news podcasts tend to be selective about their listeni ...
- Toyota Launches Hispanic Podcast, Racing Campaign, 'Mountain of Dreams' Ski ClinicThe automaker aims to reach Hispanic consumers via a podcast series fr ...
- How Audio Investments Increase Branded Search VolumeHow do podcasts, streaming and radio drive actions and connect consumers wi ...
- Video Podcasts Grow More Popular Among ListenersFour out of five podcast listeners said they've watched the video versi ...
- The Definitive Omnicom/Interpublic PodcastYou've read the headlines and analysis of Omnicom's deal to acquire Interpubli ...
- Better Media-Planning Tools Needed For Growing Audio Podcast InventoryFor years, podcasts have built audiences for a variety of reasons, b ...
- Programmatic Audio, Advertising Next Mountain To ClimbPodcast ads are difficult to buy, although brand-suitability tools are attracting n ...
- Google Audio AI Guides PodcastsAdvertisers working with audio believe measurement tools and innovative applications related ...
- Apple Job Cuts In Digital Services Make Room For StartupsApple is reportedly laying off around 100 employees across books and ne ...
- Podcast Ads Sway Back-To-School Purchases, Study SuggestsPeople's interest in back-to-school podcast ads is a precursor to holiday shopp ...
- Google Battles With 'Not,' Prepositions, Measurement Despite AI AdvancementsUsers need to rephrase searches to find the information they seek, a ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell DataLocal advertising is forecast to reach $148.9 billion this year, up 3. ...
- Podcast Ad Growth Decelerates Amid Challenges For Smaller BrandsThe growth rate of 5% in 2023 was the lowest in da ...
- Yahoo Finance Expands Content For Investors, Advertisers TooA Yahoo Finance premium service will launch Monday with new content a ...
- Lincoln Celebrates 10 Years With Matthew McConaugheyFord CEO Jim Farley is no stranger to McConaughey's passion for a ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File DownloadsThe updates are intended to address the challenges in measuring podcast aud ...
- Audio Attention Data Shows How Humans React In Real-TimeAttention quality scored the highest for audio ads with the highest voiceov ...
- Data Drama Musicals Hit High Note With Generative AIThe name NinjaCat may sound like a fictitious character, but the awarene ...
- Pixly Launches 'Podcast Influencer' UnitOne of the first brands to utilize the new unit is NordVP ...
- Podcasts Expand Brand-Building, Dynamic Ad InsertionDynamic ad insertion (DAI) makes up more than 90% of ad revenue ...
- How To Outperform 2.5B Blogs Published AnnuallyThere are more than 600 million blogs out of 1.9 billion websit ...
- Spotify's Revamped Discovery Program Puts New Songwriters, Podcasters On The 'Radar'The Radar program will now include artists, songwriters, and podcasters. Spotify sa ...
- Google To Migrate Podcast Listeners From Podcast App To YouTube MusicGoogle plans to shut down its podcast app in 2024. YouTube Music ...
- Rob Reilly And Friends Scream Creativity In New PodcastThe program is produced by WPP and its production unit Hogarth a ...
- Semrush Launches Podcast Hosting App With SEO ToolsThe feature - designed and developed with podcast hosting service Disctopia ...
- Spotify Almost Did Away With White Noise Podcasts For $38M Profit IncreaseSpotify could increase its gross annual profit by $38 million by riddi ...
- Amazon Advancing AWS, Ads, Search BusinessesAmazon this year will make up 7.5% of the overall global digit ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks OnScott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
