- Radio And Podcasts Dominate U.S. Listening Habits, Nielsen Report Finds
Research Intelligencer, Robert Williams - Wednesday, October 29, 2025
Americans spent nearly four hours a day listening to audio in t ...
- 'AEO'? 'GEO'? For Performance Marketers, The Most Important Letters For Organic Visibility Might Be 'PR'
Brand Insider, Stephen Spiewak - Tuesday, September 23, 2025
Hallow's Director of Organic Marketing writes, "Performance marketers need to collaborate wi ...
- BBC Mulls US Paywall To Boost Revenue: Report
Publishers Daily, Ray Schultz - Sunday, June 15, 2025
The BBC suffered a 12% decline in overall revenue last year. ...
- Spotify Lays Off 15 Workers At The Ringer And Spotify Studios
Publishers Daily, Ray Schultz - Sunday, June 8, 2025
Spotify plans to shift its emphasis to video podcast content and wi ...
- Ford CMO Featured On WPP Podcast
Marketing Daily, Tanya Gazdik - Wednesday, May 28, 2025
The first episode features Ford CMO Lisa Materazzo's love for cars, h ...
- Google's Pichai Explains Cost Of Serving AI Search Queries
Performance Marketing Insider, Laurie Sullivan - Friday, May 16, 2025
How has the cost of serving a search query vs. the reven ...
- Podcast Industry Rakes In $7.3 Billion, Far Outpacing Expectations
Research Intelligencer, Robert Williams - Thursday, May 8, 2025
Advertising remains the primary source of revenue, with smaller contributions coming fr ...
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad Spend
MediaDailyNews, Laurie Sullivan - Thursday, April 17, 2025
Digital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- 5 Key Trends Shaping Podcasting In 2025
MAD, Jacob Lane, Matt O'Mara - Tuesday, March 11, 2025
As podcast advertising continues to grow, brands must approach their investments strategicall ...
- News Podcast Listeners Tend To Be Well Educated, Higher-Income Consumers
Research Intelligencer, Robert Williams - Wednesday, March 12, 2025
The audiences for news podcasts tend to be selective about their listeni ...
- Toyota Launches Hispanic Podcast, Racing Campaign, 'Mountain of Dreams' Ski Clinic
Marketing Daily, Tanya Gazdik - Tuesday, February 25, 2025
The automaker aims to reach Hispanic consumers via a podcast series fr ...
- How Audio Investments Increase Branded Search Volume
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 7, 2025
How do podcasts, streaming and radio drive actions and connect consumers wi ...
- Video Podcasts Grow More Popular Among Listeners
Research Intelligencer, Robert Williams - Friday, December 27, 2024
Four out of five podcast listeners said they've watched the video versi ...
- The Definitive Omnicom/Interpublic Podcast
Media 3.0, Joe Mandese - Tuesday, December 10, 2024
You've read the headlines and analysis of Omnicom's deal to acquire Interpubli ...
- Better Media-Planning Tools Needed For Growing Audio Podcast Inventory
MediaDailyNews, Laurie Sullivan - Wednesday, November 13, 2024
For years, podcasts have built audiences for a variety of reasons, b ...
- Programmatic Audio, Advertising Next Mountain To Climb
Data & Programmatic Insider, Laurie Sullivan - Monday, November 11, 2024
Podcast ads are difficult to buy, although brand-suitability tools are attracting n ...
- Google Audio AI Guides Podcasts
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2024
Advertisers working with audio believe measurement tools and innovative applications related ...
- Apple Job Cuts In Digital Services Make Room For Startups
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
Apple is reportedly laying off around 100 employees across books and ne ...
- Podcast Ads Sway Back-To-School Purchases, Study Suggests
Research Intelligencer, Robert Williams - Thursday, August 15, 2024
People's interest in back-to-school podcast ads is a precursor to holiday shopp ...
- Google Battles With 'Not,' Prepositions, Measurement Despite AI Advancements
Data & Programmatic Insider, Laurie Sullivan - Monday, July 1, 2024
Users need to rephrase searches to find the information they seek, a ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Local advertising is forecast to reach $148.9 billion this year, up 3. ...
- Podcast Ad Growth Decelerates Amid Challenges For Smaller Brands
Research Intelligencer, Robert Williams - Thursday, May 9, 2024
The growth rate of 5% in 2023 was the lowest in da ...
- Yahoo Finance Expands Content For Investors, Advertisers Too
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
A Yahoo Finance premium service will launch Monday with new content a ...
- Lincoln Celebrates 10 Years With Matthew McConaughey
Marketing Daily, Tanya Gazdik - Wednesday, March 13, 2024
Ford CEO Jim Farley is no stranger to McConaughey's passion for a ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File Downloads
MediaDailyNews, Laurie Sullivan - Thursday, February 22, 2024
The updates are intended to address the challenges in measuring podcast aud ...
- Audio Attention Data Shows How Humans React In Real-Time
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
Attention quality scored the highest for audio ads with the highest voiceov ...
- Data Drama Musicals Hit High Note With Generative AI
Data & Programmatic Insider, Laurie Sullivan - Monday, November 20, 2023
The name NinjaCat may sound like a fictitious character, but the awarene ...
- Pixly Launches 'Podcast Influencer' Unit
MAD, Steve McClellan - Thursday, November 9, 2023
One of the first brands to utilize the new unit is NordVP ...
- Podcasts Expand Brand-Building, Dynamic Ad Insertion
Research Intelligencer, Robert Williams - Thursday, October 26, 2023
Dynamic ad insertion (DAI) makes up more than 90% of ad revenue ...
- How To Outperform 2.5B Blogs Published Annually
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 24, 2023
There are more than 600 million blogs out of 1.9 billion websit ...