Podcast Ads Sway Back-To-School Purchases, Study Suggests
- by Robert Williams , August 15, 2024
Back-to-school shopping is in full swing as summer vacations wind down, giving marketers a final chance to get the attention of parents and their kids. Podcast advertising is an effective way to sway purchase decisions of these shoppers, according to a report by audio platform Veritonic.
Its research found that …
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