- Slate Group EIC, Malcolm Gladwell Launch Audio Company
Publishers Daily, Sara Guaglione - Thursday, September 13, 2018
The unnamed company will handle production for Gladwell's two podcasts,:"Revisionist History" a ...
- Spotify Adds Nielsen Brand Effect Support To Ad-Supported Tier
Digital News Daily, Alex Weprin - Wednesday, September 12, 2018
Nielsen will work with Spotify to measure brand resonance and lift amo ...
- IAB Podcast Upfront: Presenters Pitch The 'Personal Relationship' Of Audio
Digital News Daily, Alex Weprin - Friday, September 7, 2018
Podcasting is on the verge of breaking out in a big wa ...
- Westwood One To Launch Female-Focused Podcast Network
Digital News Daily, Alex Weprin - Thursday, September 6, 2018
The Empow(h)er Podcast Network will launch with eight original series, hoping ...
- 'NYT' Airs Ads For 'The Daily' Podcast
Publishers Daily, Sara Guaglione - Wednesday, August 29, 2018
The ads build on the goal of "The Daily" - "to te ...
- Cadence13, The Action Network Strike Deal For Sports Betting Podcast Network
Digital News Daily, Alex Weprin - Tuesday, August 28, 2018
The new podcast network will feature a slate of shows hosted ...
- Want A Brand-Safe Ad Environment? Digital Audio May Be Just The Ticket
Digital News Daily, Alex Weprin - Thursday, August 23, 2018
Among the findings: digital audio listeners tend to be particularly engaged wi ...
- New Amsterdam, Spotify Team On Podcast Series
Marketing Daily, Karlene Lukovitz - Thursday, August 23, 2018
The extension of the vodka's 'Pour Your Soul Out' campaign is Spotify ...
- Tru Optik, Triton Digital Sign Deal For Podcast, Streaming Audio Measurements
Digital News Daily, Alex Weprin - Tuesday, August 7, 2018
Triton's ad server, Tap, will be integrated with Tru Optik, enabling publishe ...
- Apple, Facebook, Spotify Cut Links, Remove Some Infowars Digital Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 6, 2018
Three top platforms have taken down episodes and links and removed conte ...
- Podcast Listening Continues To Rise
Digital News Daily, Alex Weprin - Friday, July 20, 2018
According to data from Edison Research and Triton Digital shared by t ...
- 'NYT' Launches Marketing Campaign For 'The Daily'
Publishers Daily, Melynda Fuller - Friday, July 13, 2018
The campaign revolves around a central message: "This moment deserves to ...
- NPR, ESPN, IHeartRadio On Board For IAB Podcast Upfront
Digital News Daily, Alex Weprin - Thursday, July 12, 2018
The IAB's fourth podcast upfront is set for Sept. 6. Podcast ...
- Agency Vet Launches First Multicultural Podcast Network
MAD, Larissa Faw - Wednesday, July 11, 2018
The first podcast network to specifically target multicultural audiences across its enti ...
- 'Washington Post' Introduces Ad Insertion Tool, Aids Podcast Ad Buys
Publishing Insider, Melynda Fuller - Tuesday, July 10, 2018
The ad insertion tool, named Rhapsocord, dynamically identifies where ads can ...
- Podcast Lovers Are Big Buyers Of Key Summer Products
Marketing Daily, P.J. Bednarski - Monday, July 2, 2018
Nielsen data show that households with podcast listeners--and especially avid listeners--correlate wi ...
- UTA, Cadence13 To Launch Podcast Network For Digital Video Stars
Digital News Daily, Alex Weprin - Friday, June 22, 2018
As digital video stars increasingly look to expand beyond their home platfor ...
- National Public Media Connects Sponsors With Audiences
Publishing Insider, Melynda Fuller - Thursday, June 21, 2018
NPR.org banners perform 400% above industry benchmarks for CTR and have ...
- Nissan Signs On As Sponsor Of Motor Trend Group's 'The Truck Show'
Marketing Daily, Tanya Gazdik - Wednesday, June 20, 2018
"Nissan has a strong truck story to tell with Titan, and worki ...
- Podcasts Attract Bigger Advertisers In More Upfront-Like Buys
TV Watch, Wayne Friedman - Wednesday, June 13, 2018
Just like TV networks, 38% of podcast deals are made as upfro ...
- Podcast Revenues Top $300M, IAB Study Says
Digital News Daily, Alex Weprin - Monday, June 11, 2018
Podcast advertising revenue is up 86% from 2016, when podcast advertising captur ...
- National Public Media: Voice Activation Is The Future Of Podcasting
Publishing Insider, Melynda Fuller - Thursday, June 7, 2018
Podcasts have become a ubiquitous, if not essential, way for publishers ...
- 'NYT' Debuts 'Charm City,' 5-Part Investigative Podcast
Publishers Daily, Sara Guaglione - Monday, June 4, 2018
The series interviews Nook's grandmother, Davetta Parker, and mother, Toby Douglas, a ...
- 'Fast Company' Introduces 2 Podcasts, YouTube Series
Publishers Daily, Sara Guaglione - Monday, June 4, 2018
The two podcast series will be called "Secrets of the Most Producti ...
- HowStuffWorks Partners With Dr. Oz, Sharecare To Launch Health Podcasts
Publishers Daily, Sara Guaglione - Thursday, May 31, 2018
The first series in the podcast collection is called "The Dr. ...
- Keith Pine, Organic COO, Podcast On Artificial Intelligence For Natural Interactions
AI & IoT Daily, Chuck Martin - Friday, May 18, 2018
This podcast conversation with Keith Pine deals with cognitive technology and usi ...
- In an Attempt To Convert Audience, 'BuzzFeed' Introduces Bot Jojo To Podcast
Publishing Insider, Melynda Fuller - Wednesday, May 16, 2018
According to Nieman Journalism Lab, in an attempt to convert podcast listene ...
- Betches Media Debuts Latest Podcast, Brand Expands To Health Space
Publishers Daily, Sara Guaglione - Friday, April 27, 2018
Betches Media, created in 2011 by Aleen Kuperman and Samantha Fishbein, ai ...
- Welcome To 'Marketing Today,' This Week With CarMax's Jim Lyski And Shamim Mohammad
Marketing Daily, The Editor - Wednesday, April 25, 2018
This week, "Marketing Daily" begins publishing a weekly series of podcasts host ...
- Bloomberg's TicToc Set To Launch Podcasts, Newsletters
Publishers Daily, Melynda Fuller - Tuesday, April 10, 2018
TicToc's podcasts will be available to stream on Apple podcasts, Spotify a ...