- Paid Search Gaining Respect, But Not Enough
Online Media Daily, Laurie Sullivan - Friday, September 10, 2010
How do those holding the purse strings perceive paid-search marketing when ...
- Halloween PPC Tips
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 10, 2010
Halloween, becomes a strong season for retailers offering party and craft supplie ...
- SEM.com Goes On Auction Block
Online Media Daily, Laurie Sullivan - Thursday, September 9, 2010
The abbreviation for the search engine marketing domain name goes up f ...
- Talking Google Instant On Dojo Radio
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 9, 2010
On the SEO Dojo Radio podcast, David Harry and cohorts talk abo ...
- Mapping Out A Paid Search Campaign
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 9, 2010
Developing a paid search plan takes work because there are many nuanc ...
- Google Rolls Out Instant Search
Online Media Daily, Laurie Sullivan - Wednesday, September 8, 2010
Google made searches faster Wednesday with a feature that allows results ...
- Google Updates Keyword Tool
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 8, 2010
Did the Google Keyword Tool break? That's what marketers thought when la ...
- Paid-Search Marketing Changes With The Weather
Online Media Daily, Laurie Sullivan - Tuesday, September 7, 2010
Cooler weather should have paid-search marketers hopping, as many quickly adjust a ...
- Finding Clicks In Call Search Marketing
SearchBlog, Laurie Sullivan - Wednesday, September 8, 2010
Small-and-medium size local businesses sometimes get the short end of the stic ...
- An Alternative To Adwords
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 3, 2010
Mark Thompson confirms something many small businesses know: The competitive landscape h ...
- Getting Through Yahoo's Search Transition
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 1, 2010
Marketers running a paid search campaign on Yahoo or Bing may wa ...
- Search Engine CPA Patent Goes Up For Sale
Online Media Daily, Laurie Sullivan - Wednesday, September 1, 2010
A U.S. patent detailing a cost per action (CPA) revenue model f ...
- NYU Back To School: Higher Ed Search Terms Rise 42%
SearchBlog, Laurie Sullivan - Wednesday, September 1, 2010
Back to school means more searches on Google related to higher educatio ...
- Adding Negative Keywords
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 31, 2010
Geordie explains how to integrate Search Query Reports into the Search campaig ...
- Google Moves AdWords Report Templates
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 26, 2010
Google has updated its reports in AdWords, so the Account, Campaign, a ...
- Google Gmail Adds Skype-Like Call Features; Will Ad-Supported Calls Follow?
Online Media Daily, Laurie Sullivan - Wednesday, August 25, 2010
Google will add the ability to make telephone calls to any pho ...
- Google's 'Zero Moment Of Truth' And Five Ps Of Digital Marketing
SearchBlog, Laurie Sullivan - Thursday, August 26, 2010
Packaging creates awareness. Companies can offer a variety or great services, b ...
- Search Engine Marketing Mid-Year Check-in
SearchBlog, Laurie Sullivan - Wednesday, August 25, 2010
Small-and-medium size businesses rely more on search engine marketing these days, despi ...
- Is It Ever Okay To Have A Low Quality Score?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 25, 2010
Christine Laubenstein answers questions about low quality scores and why it's ok ...
- How Google's Live Updating Of Search Might Affect Paid Search
SearchBlog, Laurie Sullivan - Tuesday, August 24, 2010
During the weekend Distilled SEO Consultant Rob Ousbey identified a new Goog ...
- When Search And Display Collide
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 24, 2010
Mike Baker sat down with Dax Hamman, VP of display media ...
- Why Hitwise Added Search Market Products
SearchBlog, Laurie Sullivan - Friday, August 20, 2010
Change is constant, as the saying goes. That goes for the w ...
- PPC Ads Are Like First Impressions
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 19, 2010
As the old saying goes, you can't make a first impression twic ...
- AdWords Business Processes Shared
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 19, 2010
Business processes have become an important issue in search engine optimization a ...
- Could Paid Search Save Online Advertising?
SearchBlog, Laurie Sullivan - Thursday, August 19, 2010
PricewaterhouseCoopers (PwC) calls paid search the force attracting budgets to the Interne ...
- How Advertisers With Large Budgets Join SEO And Social
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 18, 2010
Imelda Khoo, blogging from SES in San Francisco, gives us the rundo ...
- Ways SEO And PPC Work Together
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 18, 2010
Ann Donnelly questions why site owners pay out for PPC advertising ea ...
- Google Introduces Enhanced CPC
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 17, 2010
Google has introduced Enhanced CPC, an automatic bidding feature meant to impro ...
- Yahoo Starts 'Powered By Bing' In U.S., Canada
Online Media Daily, Laurie Sullivan - Wednesday, August 18, 2010
Yahoo searchers later this week will begin to see "Powered by Bin ...
- Yield And BlueGlass Enter World Of Value-Added Services
Online Media Daily, Laurie Sullivan - Wednesday, August 18, 2010
Make it easy for businesses to invest in search engine marketing campaign ...