SEM.com Goes On Auction Block

The abbreviation for the search engine marketing domain name goes up for auction later this month. SEM.com LLC will put SEM.com up for sale.

The company put an asking bid price of $1.5 million, but the generic name could garner so much more, according to Rick Latona, founder and president of Rick Latona Auctions and Latona's Domain Brokerage & Auction House.

Latona expects the generic name to sell for up to $3 million. The auction takes place at Loews Miami Beach Hotel on Oct. 19, but those interested can cast their bid online or by phone.

The Search Engine Marketing Professional Organization (SEMPO) estimates the SEM market will reach $16.6 billion in 2010, up 14% from the prior year. That's according to results from the 2010 State of the Market Survey based on input from 1,472 agencies and client-side marketers from 68 countries.

Doing a search on SEM on a search engine reveals that SEM.com returns in results above the fold, but not in the No. 1 position.

SEM.com is registered to Andrew Miller at Newton, Mass.-Based Internet Real Estate Group LLC, according to Whois.net.

1 comment about "SEM.com Goes On Auction Block".
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  1. Chris Gale from Datapop, September 13, 2010 at 4:12 p.m.

    I know that they would LIKE to get that much for the domain, but in these times I'd be shocked if they get much more than a million bucks, and I even think that's a stretch... Great SEO and SEM seem to be more important for a company that would buy niche URL like www.SEM.com rather than having something easy to remember. But what do I know :)

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