- One Kings Lane Launches National Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 17, 2012
Home-focused flash sale site One Kings Lane has debuted its first nation ...
- Lexus Print Ad For 2013 ES Leaps To Life
Marketing Daily, Karl Greenberg - Thursday, October 11, 2012
For its new campaign for the 2013 ES sedan Lexus is employi ...
- Nike, Stussy Unveil New Line
Marketing Daily, Sarah Mahoney - Tuesday, October 9, 2012
Nike may be having a magical marketing moment with its mainstream runni ...
- Madrid's El Pais Cuts Staff, Pay; Sees Digital Future
Around the Net In OMD Europe, Nina Lentini - Saturday, October 6, 2012
The daily that claims to have the largest circulation in Spain, ...
- Conde Nast Looking At 5% Budget Cuts In '13
Around the Net In Media, Phyllis Fine - Friday, October 5, 2012
The publisher of The New Yorker, Vogue and Vanity Fair is pori ...
- Ford Adopts 'La Linea' For C-MAX Launch
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
The new C-MAX campaign, which launched on Thursday, uses "La Linea" ...
- Sainsbury's Must Change Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 4, 2012
Sainsbury's, which claims to help consumers "live well for less," has be ...
- What Happened To 'Maxim'?
Engage:Men, Keith Blanchard - Thursday, October 4, 2012
This month, Maxim magazine announced its first-ever drop in rate base, t ...
- Blu, Dorff Launch ECig Campaign
Marketing Daily, Aaron Baar - Wednesday, October 3, 2012
The campaign, which carries the theme "Rise from the ashes," features Dor ...
- Luxury Brands Go To Print
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 3, 2012
Maybe brands like Cartier, and Oscar de la Renta are reading repor ...
- FT Opens Digital Print Site In Brazil
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 2, 2012
The Financial Times is making what it calls "a significant expansion in ...
- With Puerto Rico Debut, Metro Expands Reach
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 2, 2012
The free daily newspaper, has announced the launch of a digital a ...
- 181 Magazines Launch So Far In 2012
MediaDailyNews, Erik Sass - Tuesday, October 2, 2012
One hundred and eighty-one new magazines launched In the first nine mont ...
- Chase Shows Off Its Small Business Successes
Marketing Daily, Aaron Baar - Monday, October 1, 2012
In a new marketing campaign, Chase's Business Banking unit is telling t ...
- New Green Mountain Campaign Focuses On Fair Trade
Marketing Daily, Karlene Lukovitz - Friday, September 28, 2012
Among other elements, the "Great Coffee, Good Vibes, Pass It On" campai ...
- The Richer You Are, The More You Read Print
Marketing Daily, Karl Greenberg - Wednesday, September 19, 2012
Should marketers of luxury products be doing more print advertising? It couldn ...
- New York Life Focuses On Families
Marketing Daily, Karl Greenberg - Tuesday, September 18, 2012
New York Life is hoping to humanize a business that consumers s ...
- Honda Launches Huge 2013 Accord Push
Marketing Daily, Karl Greenberg - Monday, September 17, 2012
RPA, the long-time agency for Honda, rolls out its new palette ...
- Prototype Of 'Smart' Newspaper Released
Around the Net In OMD Europe, Nina Lentini - Thursday, September 13, 2012
A print version of the Lancashire Evening Post has been created wi ...
- NRS Finds Guardian Has Highest Readership ...
Around the Net In OMD Europe, Nina Lentini - Wednesday, September 12, 2012
The Guardian's combined readership for print and online shows 4.87 million mo ...
- ... But If You Count 'Lesser Quality' Papers, Sun's No. 1
Around the Net In OMD Europe, Nina Lentini - Wednesday, September 12, 2012
NRS figures suggest that 35.5m UK adults read a national newspaper ...
- Whither The Trade Magazine?
Around the Net In Media, Phyllis Fine - Wednesday, September 12, 2012
In light of reports that iconic Hollywood trade Variety "has been unab ...
- Publishers Struggle To Match Readership Growth With Revenue
Around the Net In OMD Europe, Nina Lentini - Tuesday, September 11, 2012
More people read newspapers worldwide than ever before thanks to online ...
- Johnnie Walker Campaign Spotlights Flavor Profiles
Marketing Daily, Karlene Lukovitz - Tuesday, September 11, 2012
Dubbed "Where Flavour is King," the campaign is launching first in Afric ...
- Print: The Original Multi-Medium
MediaDailyNews, Mike Bloxham - Wednesday, September 12, 2012
The nature of the print product should make it ideal for leveragi ...
- Print Ad Spend Lags Other Media
MediaDailyNews, Erik Sass - Tuesday, September 11, 2012
Print ad spending continued to dwindle in the first half of 201 ...
- 'USA Today,' Yesterday and Tomorrow
Garfield at Large, Bob Garfield - Monday, September 10, 2012
This week 'USA Today' celebrates its 30th anniversary -- and I w ...
- Football's Back: Brady, Matthews In New Campaigns
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2012
UGG is breaking its new campaign with Tom Brady, the New Engla ...
- New Ad Campaign For Dodge Dart Shifts Into 6th Gear
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Chrysler's Dodge division is going forward in time to further its two-month-o ...
- Newspaper Revenues Slide Again, Online Remains Sluggish
MediaDailyNews, Erik Sass - Wednesday, September 5, 2012
There will be no reprieve for the newspaper industry in 2012, judgi ...