- TrueCar Campaign Drives Transparency Message
Marketing Daily, Karl Greenberg - Friday, November 16, 2012
The new "Let's Talk Truth" effort positions the company as a no-B. ...
- CVS Offering In-Store Mobile Printing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 15, 2012
CVS/pharmacy is letting consumers upload images from their mobile devices to ...
- TiVo To Launch TV Advertising (You Read That Right)
Marketing Daily, Aaron Baar - Wednesday, November 14, 2012
For its inaugural television advertising campaign, the Alviso, Calif. company has enlist ...
- BMO Harris Bank Launches Campaign
Marketing Daily, Tanya Gazdik - Tuesday, November 13, 2012
BMO Harris Bank is launching a campaign that aims to communicate th ...
- SodaStream Goes Global With New Campaign
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
A global $18 million campaign -- its first -- touts the bra ...
- Consumers' And Marketers' Response To Digital And Traditional Advertising
Research Brief, Jack Loechner - Friday, November 9, 2012
New research from Adobe Systems Incorporated, The State of Online Advertising, expos ...
- ABC, PwC To Offer Print/Online Metric
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 7, 2012
The Audit Bureau of Circulation is to launch a combined print circulati ...
- Financial Times Owners Looking To Sell
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 7, 2012
Pearson are reportedly looking to sell the newspaper in a deal whi ...
- Data Breaches Happen; Beazley's Seen Them All
Marketing Daily, Aaron Baar - Wednesday, November 7, 2012
In addition to the print ads, which will appear in publications su ...
- Who Prints Digital Photos?
Marketing Daily, Nina Lentini - Thursday, November 8, 2012
Top 10 DMAs in which adults who have printed digital photos ...
- Del Monte Shows Life With New Campaign
Marketing Daily, Aaron Baar - Tuesday, November 6, 2012
With consumers wanting (or saying they want) more fruits and vegetables ...
- M&M Global To Cease Print Magazine
Around the Net In OMD Europe, Nina Lentini - Monday, November 5, 2012
M&M Global is to cease publishing its printed quarterly magazine after ...
- For Holiday, Zales Sends Fingers Down The Runway
Marketing Daily, Sarah Mahoney - Tuesday, November 6, 2012
In an effort to make sure its brightly colored diamond rings e ...
- The American Reader
Research Brief, Jack Loechner - Tuesday, November 6, 2012
According to the Pew Research Center's Internet & American Life Project, mo ...
- Telegraph Leads Among Daily Quality Titles
Around the Net In OMD Europe, Nina Lentini - Wednesday, October 31, 2012
The latest figures from the National Readership Survey print and digital da ...
- Lexus: Fashion, Food, Travel For 2013 LS Sedan
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2012
Besides several digital elements, there is sponsorship of the GQ "Men ...
- The ANA Announces Multicultural Excellence Winners
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The ANA 2012 Multicultural Excellence Award Grand Prize winners were announced ...
- Scion Looks To Motivate Creative Entrepreneurs
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Toyota's Scion division is extending its "What Moves You" campaign with ...
- The NBA Gets In Character With 'Hoop Troop'
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The new effort features five animated basketball-themed characters who will appear onli ...
- Burt's Bees Deflakes With Billboard, Video
Marketing Daily, Sarah Mahoney - Friday, October 26, 2012
Each flake was actually a $3 off coupon -- 1,300 in a ...
- Hyundai Offers Sincere Condolences
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
Hyundai has launched a humorous campaign meant to highlight its performance ...
- Ford Makes Cars Invisible For Fusion
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2012
Once upon a not-so-long-ago time, describing a vehicle as a great-looking midsi ...
- UK Bans Dior Ad Featuring Natalie Portman
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 24, 2012
A Christian Dior mascara ad featuring Natalie Portman has been banned ...
- Newsquest's Streatham Guardian Drops Print
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 23, 2012
The Guardian, which has been under review since the beginning of Octobe ...
- USAA Cements Relationships With Vets
Marketing Daily, Aaron Baar - Tuesday, October 23, 2012
"The objective is to position us as a destination of choice amo ...
- Jamba Juice Takes Bite Of 'Twilight' Action
Marketing Daily, Karlene Lukovitz - Monday, October 22, 2012
A supporting, Facebook-based Twilight Saga Sweepstakes offers two tickets to the "Breaki ...
- PSV Eindhoven: 'Take My Manager...Please'
Online Media Daily Europe, Karl Greenberg - Monday, October 22, 2012
A new promotion around a soccer team - Netherlands' PSV Eindhoven ...
- Newsweek To Stop The Presses
Around the Net In OMD Europe, Nina Lentini - Thursday, October 18, 2012
British-born Tina Brown, previously editor of The New Yorker and Tatler magazine ...
- Ford Does First-Ever Documentary For Warriors In Pink
Marketing Daily, Karl Greenberg - Thursday, October 18, 2012
The automaker is using Breast Cancer Awareness month to promote its first-ev ...
- VC To Publishing Execs: Print Is Dead
Around the Net In Media, Phyllis Fine - Thursday, October 18, 2012
Hours before the impending death of Newsweek's print version was announced, ventu ...