- Sprint: Sharing Is Not The Solution
Marketing Daily, Aaron Baar - Tuesday, September 4, 2012
The new campaign, created by Sprint and its Team Sprint agency (Digit ...
- Komen Launches Image-Repair Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 4, 2012
Susan G. Komen for the Cure will put survivors in ads ...
- Did D-Howard Ad Add Insult To Injury?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 4, 2012
Dwight Howard and the Orlando Magic did not have a friendly break ...
- Outdoor Research Campaign Promotes Type 2 Fun
Marketing Daily, Sarah Mahoney - Thursday, August 30, 2012
When Outdoor Research got its fall campaign ready, it wanted to fi ...
- Quaker Chemical Touts The Human Factor
Marketing Daily, Karl Greenberg - Tuesday, August 21, 2012
Quaker Chemical Corporation is launching an integrated campaign, "It's what's inside th ...
- Triscuit 'Apologizes' For Stressing Toppings
Marketing Daily, Karlene Lukovitz - Thursday, August 16, 2012
Kraft Foods' Triscuit is looking to drive greater use of the cracke ...
- Diet Coke Rolls Out New Packaging, Campaign
Marketing Daily, Karlene Lukovitz - Thursday, August 16, 2012
The design, to begin appearing on Diet Coke products as of Sep ...
- Ram Truck Goes Retro For Poster-Art Campaign
Marketing Daily, Karl Greenberg - Wednesday, August 15, 2012
The ads are similar in color, theme and illustration style to t ...
- NFL Launches Women's Apparel Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The league is launching its biggest marketing campaign to date about i ...
- NFL Media: Join Us For 'Serious Fun'
Marketing Daily, Aaron Baar - Friday, August 3, 2012
The Olympics aren't even half over, but for many Americans, it's near ...
- United Airlines Launches Olympics Ads
Marketing Daily, Tanya Gazdik - Sunday, July 29, 2012
United Airlines launched its 2012 Team USA television ads, narrated by act ...
- Coupons.com Launches Brandcaster Retail For Small Biz
MediaDailyNews, Erik Sass - Monday, July 23, 2012
Coupons.com is working to increase adoption rates among local businesses with t ...
- U.S. Cellular Offers 'Better' Relationship
Marketing Daily, Aaron Baar - Thursday, July 19, 2012
"We don't believe frustration is necessary in the category," Dave Kimbell, t ...
- Mag Bag: Macy's Spikes MSLO Deal
MediaDailyNews, Erik Sass - Thursday, July 19, 2012
Martha Stewart Living Omnimedia has encountered a setback in its strategy ...
- Hilton Focuses On Global Experiences
Marketing Daily, Tanya Gazdik - Tuesday, July 17, 2012
Hilton is evolving its current campaign to feature experiences that guests ha ...
- IPG's Orion, Pitney Bowes Launch Printing Partnership
MediaDailyNews, Steve McClellan - Tuesday, July 17, 2012
Interpublic Group is getting into the printing business, via a strategic partnersh ...
- Kraft, Polly-O String Cheese Team With Crayola
Marketing Daily, Karlene Lukovitz - Monday, July 16, 2012
Between July and October, the string cheese brands are featuring limited-edition packagi ...
- Honda's Hollywood Ending For Summer Campaign
Marketing Daily, Karl Greenberg - Monday, July 16, 2012
Honda is back to summer antics with another humorous inventory clearance campai ...
- Perry Ellis Rebrands With Polka Dots
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Perry Ellis International is boosting its flagship Perry Ellis men's wear bra ...
- Dodge Paints Big Canvas For 2013 Dart
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
The vehicle rolls into dealerships over the summer in tandem with t ...
- Art.com: All About The Art
Marketing Daily, Aaron Baar - Monday, July 9, 2012
One of the survivors of the early dot-com era (in name, ...
- Pelican Pushes Into Consumer Markets
Marketing Daily, Aaron Baar - Thursday, July 5, 2012
"We're all very familiar with the last few years, with the explosi ...
- Group M Foresees TV, Press Revenue Slump
Around the Net In OMD Europe, Nina Lentini - Tuesday, July 3, 2012
Despite any windfalls generated by Euro 2012 and the London Olympics, S ...
- Under Armour Launches Spine RPM Shoes
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2012
The message that Spine is not just for runners but also athlet ...
- Nissan Rolls Out Biggest Campaign For Altima
Marketing Daily, Karl Greenberg - Monday, June 18, 2012
Nissan North America today is launching the campaign for its 2013 Altim ...
- Carapelli Olive Oil Campaign Stresses Social Sharing
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Dubbed "Made with Care, Made to Share," the campaign's hub is ...
- San Francisco AIDS Foundation Taps Attik
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
The cross-media marketing campaign, "Many Shades of Gay," includes a mobile- a ...
- Chevron Signs With USGA
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 12, 2012
Chevron has signed a three-year deal -- $4 million annually -- th ...
- Ford Escape Gets 'Brand New' Multicultural Campaign
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The campaign created by UniWorld Group for the Escape compact SUV h ...
- Kia Raises A Guinness For Optima Hybrid
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The new campaign, targeted to Gen Xers and younger Baby Boomers, re-tel ...