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Komen Launches Image-Repair Campaign

Susan G. Komen for the Cure will put survivors in ads as it prepares for Breast Cancer Awareness Month in October. The organization is still trying to right-size public perception after having pulled funding on Planned Parenthood. The NPO, which has reportedly seen donations drop 30%, is counting on keeping the donations and corporate support. TV ads will air in mid-September featuring four survivors, including a young woman diagnosed with Stage 4 breast cancer at age 21 and still alive to tell her story eight years later. Print ads will launch in October magazines, digital content will go live Sept. 5 and earned-media efforts are being planned to support the overall campaign.

Read the whole story at Advertising Age »

1 comment about "Komen Launches Image-Repair Campaign ".
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  1. Stan Valinski from Multi-Media Solutions Group, September 5, 2012 at 11 a.m.

    let the idiots who decided to mix politics with charity watch and learn from the public's reaction to their self-absorbed machinations. It truly saddens me that a previously great org could let themselves be taken over by people with another agenda.

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