Susan G. Komen for the Cure will put survivors in ads as it prepares for Breast Cancer Awareness Month in October. The organization is still trying to right-size public perception after
having pulled funding on Planned Parenthood. The NPO, which has reportedly seen donations drop 30%, is counting on keeping the donations and corporate support. TV ads will air in mid-September
featuring four survivors, including a young woman diagnosed with Stage 4 breast cancer at age 21 and still alive to tell her story eight years later. Print ads will launch in October magazines,
digital content will go live Sept. 5 and earned-media efforts are being planned to support the overall campaign.
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