- Gold Peak Tea: Take A Year Off, On Us
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
Coca-Cola's Gold Peak Tea brand -- which drove more than a thi ...
- Lenovo Looks To Light Up Nights
Marketing Daily, Aaron Baar - Tuesday, June 5, 2012
One ultra-light, ultra-thin, but very powerful laptop, passed among many users, ...
- 'Press Gazette' Moves From Weekly To Quarterly
Around the Net In OMD Europe, Nina Lentini - Monday, June 4, 2012
The move to quarterly publication in print coincides with the launch ...
- Scion Flexes FR-S Muscle With New Campaign
Marketing Daily, Karl Greenberg - Monday, June 4, 2012
Because this is the first true performance vehicle under the Scion lineu ...
- Walmart Bashes Struggling Best Buy In Ads
Marketing Daily, Sarah Mahoney - Wednesday, May 30, 2012
The Bentonville, Ark.-based retailer has unleashed print and radio advertising making su ...
- LG Focuses On Users In 3DTV Effort
Marketing Daily, Aaron Baar - Tuesday, May 29, 2012
In a new digital and print advertising campaign, LG Electronics USA us ...
- Connecticut's Push: 'Revolutionary' In Multiple Ways
Marketing Daily, Karlene Lukovitz - Tuesday, May 29, 2012
This year, the tourism industry has a new hero: Gov. Dannel ...
- Skinnygirl In 'Drink Like a Lady' Campaign
Marketing Daily, Karlene Lukovitz - Thursday, May 24, 2012
Women "know what they want...and the art of socializing should be ...
- Honda, IndyCar, Mario Andretti ... And You?
Marketing Daily, Karl Greenberg - Tuesday, May 22, 2012
The company is tying a campaign about its racing mojo with t ...
- Nestle Waters' Resource Promises 'Electrolytenment'
Marketing Daily, Karlene Lukovitz - Saturday, May 19, 2012
Resource's core target audience is women 35 to 45, typically married a ...
- Car Ads On Technology, Efficiency Resonate
Marketing Daily, Karl Greenberg - Thursday, May 10, 2012
Non-luxury auto owners and intenders like humorous, clever, entertaining, and unique ad ...
- Lipton, 'Lady A' Share Positivity
Marketing Daily, Aaron Baar - Tuesday, May 8, 2012
It's iced tea season, and Lipton has teamed up with country arti ...
- Why Magazine Apps Don't Really Work
Around the Net In Media, Phyllis Fine - Tuesday, May 8, 2012
Why don't print publishers like apps? Initially they had the "collective delusion...th ...
- Advertisers Want More Data on Tablet Readership
MediaDailyNews, Erik Sass - Monday, May 7, 2012
As publishers and advertisers scramble to keep up with the surge ...
- New Nook Heals 'No. 1' Bedroom Woe
Marketing Daily, Aaron Baar - Thursday, May 3, 2012
Barnes & Noble positions itself as marriage savior in a new campai ...
- Lawry's Integrates 'Dinnertising' On Rachael Ray
Marketing Daily, Karlene Lukovitz - Wednesday, May 2, 2012
The brand is promoting the tool -- billed as an "advertising agenc ...
- Wild Turkey's First TV Spot 'Gives 'Em The Bird'
Marketing Daily, Karlene Lukovitz - Tuesday, May 1, 2012
The spot will run through the spring in 30- and 15-second versio ...
- Ram Saddles Up For The Kentucky Derby
Marketing Daily, Karl Greenberg - Tuesday, May 1, 2012
Ram Truck brand is going to Churchill Downs as part of i ...
- Newspaper Circ Down, Some Major Market Titles Report Uptick
MediaDailyNews, Erik Sass - Tuesday, May 1, 2012
While there were some spots of good news here and there, mo ...
- Nespresso First-Ever U.S. Television Campaign
Marketing Daily, Karl Greenberg - Monday, April 30, 2012
The division of Nestle is doing its first-ever TV ad campaign ...
- Flexjet Touts Service In The Sky
Marketing Daily, Aaron Baar - Monday, April 30, 2012
A new print and online effort appearing in business publications features engagi ...
- Digital Kiosk Bundles Belgian Newspapers, Magazines
Around the Net In OMD Europe, Nina Lentini - Monday, April 23, 2012
Jointly owned by nine Belgian publishers, GoPress is the latest joint digit ...
- Campaign Spotlights New N.J. Neurosurgical Center
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
The spot will run during prime time on ABC,CBS,Fox, and NBC ...
- T-Mobile Punches Up Attitude In New Campaign
Marketing Daily, Aaron Baar - Sunday, April 15, 2012
In a new set of commercials set to begin airing this wee ...
- Crowne Plaza Tees Up Golfer Rickie Fowler In Campaign
Marketing Daily, Tanya Gazdik - Friday, April 13, 2012
"Golf courses have a storied history as informal meeting places, which alig ...
- Peecho Turns Digital Mags Into Print
MediaDailyNews, Erik Sass - Wednesday, April 11, 2012
Issuu, a digital publishing platform, has tapped Peecho as its print partne ...
- Kim Crawford Wines Pairs Art Event, Campaign Shoot
Marketing Daily, Karlene Lukovitz - Tuesday, April 10, 2012
The campaign seeks to convey the New Zealand wine label's "history ...
- 52 Magazines Launched In Early 2012
MediaDailyNews, Erik Sass - Tuesday, April 3, 2012
More magazines launched than closed in the first quarter of the yea ...
- Nike Given Keys To NFL $2B Jersey, Apparel Sales, Marketing Vault
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 3, 2012
Eighteen months after signing a deal with the NFL, Nike officially to ...
- YouGov: Toyota's Big NCAA Success
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
For automakers, NCAA March Madness is a huge tentpole event. A n ...