- 24/7 Global Execs Voracious Media Users
Research Brief, Jack Loechner - Wednesday, March 28, 2012
According to the Doremus and the Financial Times Q4 2011 Decision Dynami ...
- 'Metro' To Promote Its Tablet As Transit Wi-Fi Looms
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 27, 2012
The city-centric free newspaper's first consumer marketing campaign comes ahead of par ...
- Piggly Wiggly Uncorks 'Local Since Forever'
Marketing Daily, Sarah Mahoney - Tuesday, March 27, 2012
The Charleston, S.C.-based chain is using a two-minute spot to kick o ...
- Lee Majors Not In New Mazda Campaign
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Mazda is launching what it is calling an "inside-out" ad campaign ...
- New Puristics Takes On Unilever and J&J
Marketing Daily, Sarah Mahoney - Friday, March 23, 2012
There's a new player in the mass end of the natural skin-ca ...
- It's A Wrap! Nissan's Next Five
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Also brand new is an ad campaign that will presage the arriv ...
- Fujifilm's First Brand Campaign Talks Tech
Marketing Daily, Aaron Baar - Thursday, March 22, 2012
Despite having the word "film" in its name, Fujifilm Holdings North Ameri ...
- L'Oreal, Lauren Team Up For Big Pony Launch
Marketing Daily, Sarah Mahoney - Monday, March 19, 2012
Called "Life in Color," the song is featured in TV ads a ...
- 'Irish Times' Accedes To A Future Minus Print
Around the Net In OMD Europe, Nina Lentini - Thursday, March 15, 2012
In his blog, Roy Gleenslade speaks admiringly and fondly of the "old-fashion ...
- New Marine Corps Effort Aims For Diversity
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
The campaign, which highlights the breadth of the Marine Corps mission bo ...
- Dairies Use Multimedia To Moo-ve The Needle
Marketing Daily, Karlene Lukovitz - Saturday, March 10, 2012
The campaign for Upstate Farms aims to differentiate its milk from non-loc ...
- UGG Captures The Thrill Of 'The Chase'
Marketing Daily, Tanya Gazdik - Tuesday, March 6, 2012
UGG Australia is launching an integrated campaign that is a homage ...
- Lipton Taps Lady Antebellum For Campaign
Marketing Daily, Karlene Lukovitz - Friday, March 2, 2012
Lipton's new campaign for its Lipton Tea & Honey iced tea mix ...
- Tiger Beer Brewer Backs Street Football
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
The campaign creative depicts a pair of players going one-on-one on ...
- Whoa! Stop The Scrolling!
Around the Net In OMD Europe, Nina Lentini - Friday, March 2, 2012
A photo of Princes William and Harry that conceals just their naughtie ...
- Chart The Crash Of Print Ads In One Look
Around the Net In Media, Phyllis Fine - Thursday, March 1, 2012
A discouraging sight, the line that swoops ever downward in this cha ...
- NFL's Peyton Hillis Stars For Rockin' Refuel
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2012
Cleveland Browns running back Peyton Hills is featured in a new, nation ...
- Mercedes-Benz Focuses On Icons
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremo ...
- Ex-Men's Mag Execs Launch 'Industria'
Around the Net In OMD Europe, Nina Lentini - Sunday, February 26, 2012
Former FHM editor Anthony Noguera and other big names in the men ...
- Spanish Paper 'Publico' Ceases Print Version
Around the Net In OMD Europe, Nina Lentini - Sunday, February 26, 2012
Pblico, the left-leaning daily that tried to take on El Pas, h ...
- Ram Truck Boosts Country Music Efforts
Marketing Daily, Karl Greenberg - Saturday, February 25, 2012
Ram Truck is making a big commitment to country music this ye ...
- Fifth Third Bank Focuses On Curiosity
Marketing Daily, Tanya Gazdik - Sunday, February 26, 2012
The campaign -- which is the first work from agency Leo Burnet ...
- Miracle Whip Campaign, By Arthur Miller!
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 24, 2012
A new ad for Kraft's Miracle Whip evokes Miller's "The Crucible," a ...
- Burt's Bees Launches Gud, Aimed At Gen Y
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2012
Burt's Bees may have a loyal customer following among 30-something women wi ...
- Tic Tac Offers AR App Experiences
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
The outdoor and print ads highlight facts about daily activities, such ...
- Lexus Rolls Out Huge Campaign For GS
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
Lexus has a new ad campaign for the 2013 Lexus GS th ...
- Winston-Salem Launches Tourism Campaign
Marketing Daily, Tanya Gazdik - Monday, January 30, 2012
The Visit Winston-Salem tourism bureau in North Carolina has launched a campai ...
- Ball Park: Men 'Easier Fed Than Understood'
Marketing Daily, Karlene Lukovitz - Friday, January 27, 2012
The campaign spans TV, print, digital, social media, in-store activations and publ ...
- Callaway Golf Goes To Las Vegas
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
Ads to air during CBS' coverage of the Farmer's Insurance Open promo ...
- Onitsuka Tiger Back As Fashion Brand
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
"They saw that it had potential to be a fashion-forward brand, ...