- Working Around The Email Open Rate In The Wake Of Apple's MPP
Around the Net in Email, Ray Schultz - Tuesday, October 19, 2021
The long-term impact of Apple’s MPP is not yet clear, but ...
- Watchdogs Urge Senate To Confirm Privacy Expert Bedoya To FTC
Digital News Daily, Wendy Davis - Monday, October 18, 2021
"When it comes to holding Big Tech monopolies accountable, time is ...
- Brave Replaces Google As Default Search Engine In Its Browser
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 19, 2021
Brave will replace Google in the U.S., U.K. and Canada as t ...
- Scanning Phones For Illegal Images 'Tears At The Heart Of Privacy,' Experts Warn
Digital News Daily, Wendy Davis - Friday, October 15, 2021
Prominent security experts issue a new warning against any attempt to comb ...
- Study: Consumers Fear Martech, But Don't Mind Collection Of Their Email Address
Email Marketing Daily, Ray Schultz - Monday, October 18, 2021
Acceptance of technology has increased vs. 2019, but shoppers still have concern ...
- Consumers Abandon Brands After Frustration Over Identity Authentication, CMO Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
Consumers prefer to do business with companies that make authentication safe a ...
- IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
IAB Tech Lab on Wednesday released id-sources.json to help increase transparency arou ...
- Braze Offers New Engagement Tools And Expands Partnerships
Email Marketing Daily, Ray Schultz - Tuesday, October 12, 2021
The company offers analytics and email features to help firms market ...
- How Email Marketers Can Survive Apple's MPP
Around the Net in Email, Ray Schultz - Monday, October 11, 2021
Email marketers are troubled by Apple’s Mail Privacy Protection which eliminates t ...
- Why The Weather Company Is Rethinking Subscriptions Tied To Artificial Intelligence
Data & Programmatic Insider, Laurie Sullivan - Monday, October 11, 2021
The Weather Company is relying on artificial intelligence to augment the da ...
- FTC Urged To Police Teen Privacy On Instagram, YouTube, Other Tech Platforms
Digital News Daily, Wendy Davis - Friday, October 8, 2021
"The need to protect young people from privacy threats online is mo ...
- Google To Settle Long-Running Privacy Battle Over Data Leakage
Digital News Daily, Wendy Davis - Wednesday, October 6, 2021
Google has agreed to settle an 11-year-old privacy battle over allegations th ...
- A Guide To Opt-In Email Marketing
Around the Net in Email, Ray Schultz - Wednesday, October 6, 2021
Do you know the difference between a double or single opt-in a ...
- Facebook Whistleblower Blasts 'Moral Bankruptcy,' Calls For New Laws
Digital News Daily, Wendy Davis - Tuesday, October 5, 2021
Former Facebook employee Frances Haugen blasted the company's practices at a Sena ...
- Apple Gets A Bite: MPP Receives A 20% Adoption Rate By Consumers To Date
Email Insider, Ray Schultz - Wednesday, October 6, 2021
Some observers expected bigger numbers -- but they are big enough, Validi ...
- Privacy Firm Snares $30 Million in Series B Financing
Around the Net in Email, Ray Schultz - Tuesday, October 5, 2021
Privacy platform Duality Technologies has raised $30 million in Series B fundin ...
- FTC's Slaughter Blasts 'Fundamental Unfairness' Of 'Data Economy'
Digital News Daily, Wendy Davis - Monday, October 4, 2021
The FTC may consider restricting "surveillance advertising" by requiring companies to lim ...
- Former FTC Technologist Soltani To Head California Privacy Agency
Digital News Daily, Wendy Davis - Monday, October 4, 2021
Privacy advocate and technologist Ashkan Soltani has been tapped to serve ...
- Validity Upgrades Its DemandTools Data Product
Email Marketing Daily, Ray Schultz - Tuesday, October 5, 2021
The new version addresses such problems as increased data decay caused ...
- IAB Tech Lab's Shailley Singh Talks About CTV Ad Fraud, Transparency
Data & Programmatic Insider, Laurie Sullivan - Monday, October 4, 2021
The IAB Tech Lab Cryptographic Security Foundations Working Group last week releas ...
- Mozilla Questions Google Plan To Thwart Fingerprinting
Digital News Daily, Wendy Davis - Friday, October 1, 2021
A recent Google proposal to thwart "device fingerprinting" -- a controversial tracki ...
- Apple Delivers The Sauce: Content Is Being Prefetched On iOS15
Email Insider, Ray Schultz - Monday, October 4, 2021
Apple's MPP prevents the use of opens as a metric, but bran ...
- Google Pushes FLoC Testing To Q1 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 1, 2021
Google's update for Privacy Sandbox delays testing for several APIs, such ...
- CDP Is Only One Piece Of the Addressability Puzzle: Analysis
Around the Net in Email, Ray Schultz - Friday, October 1, 2021
The CDP is only one part of the effort to improve addressability. Nan ...
- Mail Privacy Protection Kaboom! Apple Is Already Proxying 10% Of All Opens
Email Insider, Ray Schultz - Friday, October 1, 2021
SparkPost reports a steady uptick from the MPP launch date. Proxied ope ...
- FTC Urged To Ban 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, September 29, 2021
"Surveillance advertising" is unfair to consumers and harms competition by enabling compani ...
- Microsoft Advertising Pushes Reliance On Zero-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Microsoft Advertising has turned to zero-party data to promote trust and relevan ...
- Skinny Santa: Salesforce Expects Higher Costs, Fewer Online Orders This Holiday Season
Email Insider, Ray Schultz - Wednesday, September 29, 2021
Growth will come from a 20% increase in consumer prices as ecommer ...
- Ad Industry Says $1 Billion For FTC Should Be Accompanied By National Privacy Law
Digital News Daily, Wendy Davis - Monday, September 27, 2021
"The U.S. needs both a strong privacy regulator and a rational, comprehensi ...
- Researcher To Urge Congress To Require Full Advertising Transparency From Platforms
Digital News Daily, Karlene Lukovitz - Tuesday, September 28, 2021
Laura Edelson of NYU's Ad Observatory project, shut down by Facebook accou ...