- Acxiom Teams Up With Treasure Data On Identification
Email Marketing Daily, Ray Schultz - Thursday, February 3, 2022
The arrangement will help brands market in a cookieless ecosystem, the fi ...
- California AG Warns Companies Over Loyalty Programs
Digital News Daily, Wendy Davis - Tuesday, February 1, 2022
Califorina AG Rob Bonta has warned "major corporations" that their loyalty progra ...
- Email Tracking Continues, Blocking Tool Is Offered: Report
Around the Net in Email, Ray Schultz - Tuesday, February 1, 2022
ProtonMail has rolled out a product that blocks companies from tracking wh ...
- Macy's Can't Shake Privacy Claims Over Faceprints
Digital News Daily, Wendy Davis - Monday, January 31, 2022
Macy's must face a class-action complaint for allegedly purchasing access to ...
- A New Security Tool, Three-Step Authentication, Offered By NordPass
Email Marketing Daily, Ray Schultz - Tuesday, February 1, 2022
In addition to providing their email address and password, account holders wou ...
- Darth Vader Vs. SEO: How They Are Alike
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 1, 2022
It seems the Star Wars character Darth Vader and search engine optimizati ...
- How iOS 15 Is Affecting Email Marketing
Around the Net in Email, Ray Schultz - Monday, January 31, 2022
All iOS 15 devices, including iPhones, iPads, Apple Watches, register all incomi ...
- Jebbit Receives $70M In Funding To Help Build Zero-Party Data Services For Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, January 31, 2022
Jebbit, which helps companies collect zero-party data, recently received a $70 milli ...
- Senate Committee To Vote Wednesday On FTC, FCC Nominees
Digital News Daily, Wendy Davis - Friday, January 28, 2022
Last year, President Biden nominated Gigi Sohn to the FCC and Alva ...
- The iOS Update And The New Era In Healthcare Email Marketing
Email Marketing Daily, Kent Groves, Olympia Mantsios - Monday, January 31, 2022
Future success in email marketing should be defined by deeper actions th ...
- Every Email Has Its Price: Consumers Demand Value In Exchange For Sharing Addresses
Email Marketing Daily, Ray Schultz - Monday, January 31, 2022
Most consumers are comfortable with companies having their email and other detai ...
- Google Expands Access To Differential Privacy Framework, Introduces Plume
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 28, 2022
Google's working on ways to make differential privacy more accessible and ...
- SiriusXM Unveils New 'ID' For Targeting Premium Audio Listeners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
AudioID's U.S.-based identity offering lives within SXM Media, leveraging datasets across te ...
- Congress Urged To Restrict 'Alarming' Sale Of App Data To Law Enforcement
Digital News Daily, Wendy Davis - Thursday, January 27, 2022
Advocacy groups are urging lawmakers to move forward with a bill endors ...
- Ad Industry, Privacy Advocates Spar Over 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, January 26, 2022
"Consumers receive virtually free access to massive amounts of information online ...
- Less Stress With iOS: New Version May Be Helping, Not Hurting, Marketers
Email Insider, Ray Schultz - Thursday, January 27, 2022
Most firms have found a way to live with the new priva ...
- European Email Marketers Are Succeeding Despite GDPR
Around the Net in Email, Ray Schultz - Wednesday, January 26, 2022
GDPR has not hurt European brands—quite the contrary. A recent Litmus stu ...
- Google Can't Shake Arizona AG's Location Privacy Suit
Digital News Daily, Wendy Davis - Tuesday, January 25, 2022
The Arizona attorney general can proceed to trial against Google on clai ...
- Open Season: Like Apple, Gmail Is Pre-Fetching Images, Inflating Open Rates
Email Insider, Ray Schultz - Wednesday, January 26, 2022
The impact is marginal so far, but SparkPost is advising clients ...
- Businesses Are Not Ready For CCPA: Study
Email Marketing Daily, Ray Schultz - Wednesday, January 26, 2022
Few businesses have automated Data Subject Asset Requests, Cytrio reports. ...
- Attorneys General Sue Google Over Location Privacy
Digital News Daily, Wendy Davis - Monday, January 24, 2022
"Since at least 2014, Google has deceived consumers regarding how their locati ...
- German Publishers Reportedly Urge EU To Prohibit Google From Blocking Cookies
Digital News Daily, Wendy Davis - Monday, January 24, 2022
German publishing giant Axel Springer, along with other advertisers and publishers ...
- Metrics Merry-Go-Round: Automated Emails Dominated In 2021, But Some Numbers Fell
Email Insider, Ray Schultz - Tuesday, January 25, 2022
Open rates were artificially boosted by Apple's MPP, but more so f ...
- Email Open Rates Hit 21.5% In 2021, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 25, 2022
Email open rates have increased as a result of Apple's MPP, whi ...
- 2021 Client of the Year: Apple
Agency of the Year, Joe Mandese - Friday, January 7, 2022
In media, the term "client" can mean two things. We awarded App ...
- Privacy Pastiche: State Law Jumble Could Cost Businesses $1 Trillion Over 10 Years, Group Says
Email Marketing Daily, Ray Schultz - Monday, January 24, 2022
Small businesses would be particularly hard hit as they try to comp ...
- Consumers Reject Ads Targeting Both Individuals And Audiences, ARF Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 21, 2022
Americans express just as much resistance to being placed in target segmen ...
- Protonmail Unveils Email Tracker Blocking Tool
Around the Net in Email, Ray Schultz - Friday, January 21, 2022
Protonmail, the Switzerland-based email firm, is offering a system that prevents senders fr ...
- Growth In VR/AR Hardware Invites User Privacy Concerns
Digital News Daily, Colin Kirkland - Thursday, January 20, 2022
Rapid growth in purchases of VR/AR accessories has raised concerns over data-collecti ...
- Neustar Adds Email Tool To Contact Center Suite
Email Marketing Daily, Ray Schultz - Friday, January 21, 2022
The new offering can help brands see email impact while reducing complian ...