- Searches Celebrating Mom Show Trend Toward Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 4, 2015
Experiences have become more important that physical items when it comes ...
- Google Introduces 'Google For Retail' Hub
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 30, 2015
Google has launched a hub it calls Google for Retail, where ecommer ...
- Ebay CEO Backs Google, Calls The Search Engine A Commerce Competitor
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 27, 2015
Ebay's CEO recently came to Google’s antitrust defense by admitting that the pa ...
- Search, Social Ads With Images Attracting More Brand Dollars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2015
Search that contains an image continues to attract brands running ads ...
- A Google Shopping Case Study
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 14, 2015
There are several ways to structure Google Shopping campaigns, per Matt Umbro. ...
- Search Ads Rise; Amazon, eBay Comparable Sales Growth Slows In February
SearchBlog, Laurie Sullivan - Wednesday, March 11, 2015
ChannelAdvisor released its February same-store sales (SSS) year-over-year analysis for Google sear ...
- Search Marketers, Don't Confuse Facebook's Use Of Feed, Product Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 23, 2015
Facebook's use the of the words "feed" and "product ad" shouldn't for ...
- Google Slips In Q4, Gives Up Search Market Share To Bing, Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 22, 2015
Google continues to lose search market share to Bing and Yahoo, albe ...
- Connexity Rolls Out Search Services To Drive Targeting Through Shopper Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 16, 2014
Connexity has begun rolling out a media agency within the company. T ...
- Sears Hometown, Outlet Stores Boost In-Store Sales Through Showrooming, Local, Mobile Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 11, 2014
A mobile search strategy for local stores has become more important ...
- Will Native Advertising Kill Google And The Banner Ad?
Search & Performance Marketing Daily, Jason Lehmbeck - Friday, December 5, 2014
Just when you thought the hype couldn't get any louder, the bu ...
- Black Friday No Longer Kickoff For Holiday Shopping
SearchBlog, Laurie Sullivan - Friday, November 28, 2014
Holiday shopping continues to begin earlier, with brands spending more money ...
- Google Shopping Adds Details To Search Results, Highlights Searches For Top Selling Items
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 24, 2014
Google has updated its Shopping tool, allowing marketers to provide consumers wi ...
- Google Merchant Promotions Rolls Out Internationally
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 19, 2014
Google is expanding Merchant Promotions from the United States to the Unit ...
- Advertising Cost Rising For Google Shopping On Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 6, 2014
Marketers will need to clean up their campaigns this holiday season ...
- Sexy Keywords Generating Google's Halloween Treats
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 22, 2014
Sexy, Frozen, and other female-related topics were some of the most frequent ...
- AT&T, Sprint, Best Buy Dominate Mobile Keyword Google PLA Spend
SearchBlog, Laurie Sullivan - Thursday, September 25, 2014
The top five advertisers, in aggregate, spent about $20 million on mobi ...
- Google DoubleClick Search Releases Shopping Campaign Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 28, 2014
Google on Thursday released three reporting and optimization tools for retailers usi ...
- 4 Underused Google Shopping Tactics That Marketers Need To Know
Search & Performance Marketing Daily, Hillary Read - Monday, August 25, 2014
If you are an ecommerce merchant, and not aware that Product Listi ...
- Google Adds Ratings To Product Listing Ads
Around the Net in Search Marketing, Gavin O'Malley - Thursday, July 31, 2014
Google is adding ratings to its “product listing” ads, which, as T ...
- Marin Varies Ads Automatically As Product Feed Data Changes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 21, 2014
"Nothing is more frustrating to an online shopper than clicking on ...
- Google PLA Shopping Transition White Paper From Kenshoo
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 17, 2014
Kenshoo has released a white paper detailing the changes in Google's produ ...
- Adobe U.S. Brand Clients Up Spending On Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 16, 2014
Adobe released a Q2 2014 search report Wednesday ahead of Google's second-quart ...
- Yahoo Takes Control Of Its Mobile Search Ads
SearchBlog, Laurie Sullivan - Wednesday, July 16, 2014
Hidden in Yahoo's earnings call, CEO Marissa Mayer told analysts that f ...
- Marin Software Automates Google, Bing Shopping Ad Creation
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 14, 2014
Marin Software joined the parade of companies offing support for Bing Shoppi ...
- Microsoft Fine-Tunes Bing Ads Toward Real-Time Reporting, PLA Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 9, 2014
Microsoft within the coming months will release reporting speeds that enable markete ...
- CPC Strategy Lands On Google Shopping Partner List
MAD LA, Laurie Sullivan - Thursday, June 26, 2014
CPC Strategy has become one of less than a dozen Google Shoppi ...
- Google Releases Guidelines On Transitioning To PLAs.
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 23, 2014
Google has released a white paper with recommendations on how to structu ...
- How Local Services Would Change Google, Bing Shopping
SearchBlog, Laurie Sullivan - Monday, May 12, 2014
The brands Google and Bing potentially forfeit millions of dollars annually ...
- Google Acquires Rangespan To Support Shopping Data Management
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 5, 2014
Google has acquired London-based Rangespan to support the back-office services in Goog ...