- RKG Paid Search Spend Up 17%
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 16, 2014
Rimm-Kaufman Group released its first quarter Digital Marketing Report showing U.S. pa ...
- Mobile Ad Market Struggles To Connect With Users
Mobile Marketing Daily, Laurie Sullivan - Tuesday, April 15, 2014
Marketers have high expectations for mobile advertising, but investments still trail t ...
- What Contextual Matching Looks Like In Paid Search Marketing's Future
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 14, 2014
The news that Google's plan to limit search query data for pa ...
- Search Taking More Ad Dollars, But Where's It Coming From?
SearchBlog, Laurie Sullivan - Friday, April 11, 2014
Search and social compete for ad dollars. Analysts from J.P. Morgan belie ...
- Nearly One-Third Of Search Budgets Invested In Google Shopping New Money
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 9, 2014
Marketers are investing more of their online marketing budget in search campaign ...
- Kenshoo Steps Up Game, Secures $20M, Launches Predictive Optimization Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 8, 2014
Kenshoo on Wednesday will report closing $20 million in a venture capit ...
- Google Transitions PLAs To Shopping
SearchBlog, Laurie Sullivan - Wednesday, April 2, 2014
Google said Wednesday that the type of campaign advertisers use to crea ...
- Meet Bing Product Listing Ads
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 28, 2014
Microsoft has made Bing product ads available to all advertisers in t ...
- Mobile Search Budgets Shift From Desktop. Will Consumers Click Through?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 13, 2014
Google will see its cash cow desktop search advertising business decline th ...
- Perfect Audience Lets Advertisers Sync Google Merchant Accounts With FBX Campaigns
Real-Time Daily, Tyler Loechner - Thursday, March 6, 2014
Perfect Audience, a self-serve software provider and Facebook Exchange (FBX) partner, h ...
- Google Shopping and Nextag Increase Web Site Visibility, Per Study
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 4, 2014
Some 30% of a Web site's traffic comes from something other th ...
- How Brands See Green Through Google Shopping Campaigns
SearchBlog, Laurie Sullivan - Tuesday, February 18, 2014
Search on the keyword "green" in Google's search engine, and query resul ...
- PLAs Boost Revenue For Google Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 30, 2014
Video ads on YouTube welcomed a steady stream of viewers tuning ...
- Behavior Analysis Triggering Increase In Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 28, 2014
The ability for search engines to analyze behavior remains an extremely importa ...
- 20% Of Shoppers Click On PLAs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2014
One in five shoppers clicked on a link in a product listi ...
- CPCs Play Ping-Pong With Search Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 16, 2014
The cost per click (CPC) for paid-search and product listing ads runni ...
- PLAs Drive Clicks, Impressions - But Not On Mobile
Marketing Daily, Laurie Sullivan - Wednesday, January 8, 2014
Marketers spent 12% more on search ads in Q4 2013 compared wi ...
- Google's Expandable Knowledge Graph Ads Will Change The Way Marketers Think About Search
SearchBlog, Laurie Sullivan - Monday, January 6, 2014
Google has been testing ads in expandable Knowledge Graph listing in sear ...
- 5 Wishes For Marketers In 2014, Rather Than Predictions
SearchBlog, Laurie Sullivan - Tuesday, December 31, 2013
Predictions are plentiful during the final 24 hours of a calendar yea ...
- Product Listing Ad Images Worth More With Less Clicks
Online Media Daily, Laurie Sullivan - Friday, December 20, 2013
Product listing ads (PLAs) have begun to have a major impact ...
- How To Use Product Listing Ads To Promote Services In 2014
SearchBlog, Laurie Sullivan - Monday, December 23, 2013
Product listing ads (PLAs) have a higher potential to brand products a ...
- Data Suggests Marketers Will Diminish Use Of Text-Based Search Ads For PLA Images
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 20, 2013
Google's focus on combining text-based ads with images in search engine que ...
- Will Native Ads Turn Google.com Into An Ecommerce Site?
SearchBlog, Laurie Sullivan - Tuesday, December 10, 2013
It will become natural for consumers to click on native ads ...
- Shopping Search Engines Put To Test
Around the Net In Online Marketing, Gavin O'Malley - Monday, December 9, 2013
Are shopping search engines run by Google and other tech giants doi ...
- Google's Trusted Store Ratings Appear In Paid Search, PLAs
Online Media Daily, Laurie Sullivan - Monday, November 25, 2013
Google has linked AdWords to its Trusted Store certification program. The servi ...
- Why The Future Of Google, Bing, Yahoo Search Ads Should Combine PLAs, Text, Video
SearchBlog, Laurie Sullivan - Thursday, November 14, 2013
When Google integrates a product listing ad (PLA) and paid-search text a ...
- Why Search CPCs Continue To Rise
SearchBlog, Laurie Sullivan - Monday, November 4, 2013
The cost per click on search campaigns for retailers and brands continu ...
- Search Marketers Don't Forget The Data In Product Listing Ads
SearchBlog, Laurie Sullivan - Thursday, October 31, 2013
Holiday shoppers purchase from a retailer they don't typically shop from, givi ...
- Google Wants More Eyes Through The Looking Glass
SearchBlog, Laurie Sullivan - Tuesday, October 29, 2013
Video will change search engine marketing. We will see it more ...
- Google Tests Image-Text Search Ads
Online Media Daily, Laurie Sullivan - Wednesday, October 23, 2013
Marketers wondering what a product listing ad might look like are payi ...