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Google Shopping and Nextag Increase Web Site Visibility, Per Study

Some 30% of a Web site's traffic comes from something other than a traditional desktop and laptop devices, and up to 7% of total online revenue comes from comparison shopping engines, per a study that analyzes the state of ecommerce in 2013. The ShopVisible benchmark report cites a 20% increase in mobile traffic during the 2013 holiday season.

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