- DataXu Adds Interactive Video Pre-Roll
Real-Time Daily, Tyler Loechner - Wednesday, November 13, 2013
Demand-side platform (DSP) DataXu has announced the addition of new technology th ...
- Programmatic Companies Dominate Deloitte Technology Fast 500
Real-Time Daily, Tyler Loechner - Wednesday, November 13, 2013
Deloitte has released their 2013 Technology Fast 500 list, which ranks t ...
- Deloitte List Rich With Programmatic: Real-Time With TubeMogul's Keith Eadie
RTBlog, Tyler Loechner - Wednesday, November 13, 2013
In light of the dominant performance by programmatic companies on Deloitte's Technolo ...
- Adap.tv's Fitzpatrick Splits 'Prorgrammatic' Into Three Groups
Around the Net in Real-Time, Tyler Loechner - Tuesday, November 12, 2013
"Programmatic for us is divided...into real-time, fixed price, and upfront auctions," Bri ...
- News Corp. Looking To Programmatic To Rebound
Around the Net in Real-Time, Tyler Loechner - Tuesday, November 12, 2013
AdNews has reported that News Corp. CEO Robert Thomson told investors t ...
- Demandbase Launches Retargeting Solution For B2B
Real-Time Daily, Tyler Loechner - Tuesday, November 12, 2013
Retargeting platform Demandbase is expected to Tuesday launch a retargeting solution bui ...
- Videology Hires Scott Macleod As CFO
Real-Time Daily, Tyler Loechner - Tuesday, November 12, 2013
Video ad platform Videology on Tuesday announced the hiring of Scott Macle ...
- 'Cage Match' Between PubMatic, AppNexus 'Not Good For Anyone'
RTBlog, Tyler Loechner - Tuesday, November 12, 2013
AdExchanger ran an interview last week with AppNexus CEO Brian O'Kelley. ...
- The Exchange Lab Enters U.S., Taps Charkin As CRO
Real-Time Daily, Tyler Loechner - Monday, November 11, 2013
The Exchange Lab, a London-based multi-platform programmatic exchange, has announced its expansi ...
- Programmatic Growing In Asia
Around the Net in Real-Time, Tyler Loechner - Friday, November 8, 2013
Warc has reported "the use of programmatic buying is growing rapidly acro ...
- Could The Programmatic Revolution 'Bust' Agencies?
Around the Net in Real-Time, Tyler Loechner - Friday, November 8, 2013
AdNews interviewed Daniel Schotland, VP of operations at TubeMogul, and he argu ...
- Tremor Finds Advertisers Still Need a Little Prodding
Around the Net in Video, P.J. Bednarski - Friday, November 8, 2013
During an analysts call following Q3 earnings report, Tremor CFO Todd Slo ...
- Havas' Jones: The Little People Will Rule Adland
Mediapsssst, Richard Whitman - Friday, November 8, 2013
Picture a dwarf--that would be Havas CEO David Jones--looking up and shaki ...
- Potatoes And Tomatoes: I Say Programmatic, You Say RTB?
RTBlog, Tyler Loechner - Friday, November 8, 2013
RTM Daily explores the "complexity of translation" with Adap.tv's Phil Duffield, ...
- Karlen Williams Graybill To Offer Clients Access To Programmatic TV Exchange
Real-Time Daily, Tyler Loechner - Thursday, November 7, 2013
Placemedia, a programmatic exchange for TV ads, is expected to next we ...
- Mobile Ad Net StartMeApp Acquires Trading Desk AdNubo
Real-Time Daily, Tyler Loechner - Thursday, November 7, 2013
StartMeApp, a mobile advertising network, has announced its acquisition of digital advertisi ...
- Microsoft Takes Programmatic Macro, To Double Exchange Supply And Footprint
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
Microsoft is expected to Wednesday announce the addition of Windows 8.1 a ...
- Most Advertisers, Publishers Employ Programmatic Buying Strategies
Online Media Daily, Gavin O'Malley - Monday, November 4, 2013
Putting the programmatic phenomenon in perspective, new research from the Interactive Advertisi ...
- Batanga Launches Private Hispanic RTB Exchange For Web, Mobile
Real-Time Daily, Tyler Loechner - Tuesday, November 5, 2013
Batanga Media has announced the launch of a private programmatic exchange, dubb ...
- BrightRoll Adds Three To Exec Team
Real-Time Daily, Tyler Loechner - Tuesday, November 5, 2013
Programmatic video ad platform BrightRoll this week announced the addition of thr ...
- The Weather Co. Goes Programmatic, Appoints Hlavacek As First VP Of Programmatic
Real-Time Daily, Tyler Loechner - Tuesday, November 5, 2013
The Weather Company has appointed Jeremy Hlavacek as vice president of programmati ...
- Real-Time With Jeremy Hlavacek, The Weather Co.'s VP Of Programmatic
RTBlog, Tyler Loechner - Tuesday, November 5, 2013
I had the chance to speak with Jeremy Hlavacek, The Weather Company ...
- The Many Descriptions Of Programmatic
Around the Net in Real-Time, Tyler Loechner - Monday, November 4, 2013
Adweek this week posted an article, titled "Programmatic for Dummies," in ...
- 85% Of Advertisers, 72% Of Publishers Using Programmatic
Real-Time Daily, Tyler Loechner - Monday, November 4, 2013
The vast majority of advertisers (85%) are currently using a programmatic approa ...
- Ampush Sells 'Actions' Unit, Now Focused Solely On Programmatic Native
Real-Time Daily, Tyler Loechner - Monday, November 4, 2013
Ad technology provider Ampush on Monday announced that it has sold i ...
- Publishers Launch Their Own 'Agency' Trading Desks
Real-Time Daily, Joe Mandese - Monday, November 4, 2013
One of the hottest trends in the so-called "programmatic premium" space ...
- Varick's Rostkowski: We're Going Local, Next
Real-Time Daily, Joe Mandese - Monday, November 4, 2013
Rostkowski, president of Varick Media Management, told OMMA Premium attendees that t ...
- Are You Buying That Everyone Is Buying Programmatically?
RTBlog, Tyler Loechner - Monday, November 4, 2013
"I call into question that chart everyone has been talking about," Bar ...
- Attribution is Programmatic's Problem
Show Daily, Gavin O'Malley - Monday, November 4, 2013
We're back on the topic of attribution at OMMA Premium's programmatic pane ...