- Poll Indicates 'Engagement,' Not 'Performance' Driving Programmatic
RTBlog, Joe Mandese - Thursday, April 25, 2013
Programmatic media-buying may have a reputation for being performance driven, but ...
- The Road Ahead: More Transparency
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 24, 2013
ClickZ spoke with Jay Habegger, CEO of OwnerIQ, to figure out wh ...
- It's Not All About Quantity
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 24, 2013
According to The Drum, Xaxis UK managing director Nicolas Bidon believes th ...
- Will MailOnline Continue To Resist Programmatic?
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 24, 2013
AdExchanger wrote that MailOnline "has staunchly resisted the pull of programmatic, ev ...
- MediaCom UK Adds Mihalop As Head Of Biddable Media
Around the Net in Real-Time, Tyler Loechner - Monday, April 22, 2013
The Drum reported today that MediaCom UK appointed Andy Mihalop as he ...
- IAB Updates Quality Guidelines, Changes Include Programmatic Trading
Online Media Daily, Mark Walsh - Thursday, April 18, 2013
The Interactive Advertising Bureau on Thursday released the latest version of i ...
- The Premise of "Programmatic"
Real-Time Daily, Jonathon Shaevitz - Wednesday, April 17, 2013
Ask 10 different industry ad tech influencers for the definition of "programmati ...
- SpotXchange's Big 2012 Highlights Adoption Of RTB
Real-Time Daily, Tyler Loechner - Wednesday, April 17, 2013
Digital video ad marketplace SpotXchange today announced 69% revenue growth in 201 ...
- Brandscreen Hires Two In Prep For "Automated Ad Boom"
Around the Net in Real-Time, Tyler Loechner - Friday, April 12, 2013
AdNews reported today that RTB firm Brandscreen has hired two execs ...
- Exclusive: Real-Time Market CPMs From Casale's Q4 Index Report
RTBlog, Tyler Loechner - Thursday, April 11, 2013
This report isn't exactly coming in real-time, but Casale Media today releas ...
- Should Everyone Go All-In With Automation?
RTBlog, Tyler Loechner - Wednesday, April 10, 2013
Last week, a Forrester Consulting report about Rocket Fuel touted the benefi ...
- The Tipping Point Of Automation
Around the Net in Real-Time, Tyler Loechner - Monday, April 8, 2013
Forbes today wrote that "...this automated ad buying is reaching a tippi ...
- The Industry's Stance On Automated Media Buying
Real-Time Daily, Tyler Loechner - Monday, April 8, 2013
The advertising industry has seen a shift towards programmatic in recent year ...
- Triton's a2x Platform Gets Its Own VP And GM
Real-Time Daily, Tyler Loechner - Monday, April 8, 2013
Triton Digital today announced the promotion of Benjamin Masse to vice preside ...
- NYT Looking For New Ad Sales Head
Around the Net in Real-Time, Tyler Loechner - Friday, April 5, 2013
According to All Things D, The New York Times is looking f ...
- Millennial Acquires Metaresolver, Rowehl Spearheads Programmatic
Real-Time Daily, Tyler Loechner - Friday, April 5, 2013
Millennial Media today announced that its acquisition of real-time mobile ad te ...
- The Ultimate Oxymoron: Premium Remnant
RTBlog, Tyler Loechner - Friday, April 5, 2013
Wait, what? "Premium remnant" doesn't make any sense...does it? As oxymoronic ...
- Giving Private Marketplaces Another Chance
Around the Net in Real-Time, Tyler Loechner - Monday, April 1, 2013
Adweek yesterday reported that premium publishers are giving private marketplaces another lo ...
- The Battlefield Of Programmatic vs. Creativity
Around the Net in Real-Time, Tyler Loechner - Friday, March 29, 2013
Today's media buyers are being taken out of the loop because t ...
- OpenX Gears Up For International Growth With New VP Of Marketing
Real-Time Daily, Tyler Loechner - Friday, March 29, 2013
Online ad exchange OpenX this morning announced the appointment of Matthew Re ...
- HookLogic Brings RTB To Retail Search Advertising
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 27, 2013
Adotas reported yesterday that HookLogic has launched Retail Search Exchange, an R ...
- IgnitionOne: Programmatic Display Spend Up 55% YOY
Real-Time Daily, Tyler Loechner - Wednesday, March 27, 2013
According to new research by IgnitionOne, programmatic display spend in the U. ...
- Does The Data Scare You?
RTBlog, Tyler Loechner - Wednesday, March 27, 2013
As RTM Daily reported last week, Booyah Advertising has implemented an in-hou ...
- Smartclip Launches SmartX Platform For Video
Real-Time Daily, Tyler Loechner - Monday, March 25, 2013
Smartclip last week launched SmartX Platform, a programmatic video ad platform whi ...
- Defining What Could Define The Future: Programmatic Advertising
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 20, 2013
Forbes today interviewed Gurbaksh Chahal, founder, chairman, and CEO of RadiumOne. ...
- TubeMogul Expands In France, Integrates With StickyXchange
Real-Time Daily, Tyler Loechner - Wednesday, March 20, 2013
New ad inventory continues to open up for programmatic buying and selli ...
- Booyah Implementing In-House RTB Trading Desk
Real-Time Daily, Tyler Loechner - Wednesday, March 20, 2013
Full-service digital agency Booyah Advertising this week announced plans to implement ...
- Real-Time With De Telegraaf's van der Meij
RTBlog, Tyler Loechner - Wednesday, March 20, 2013
De Telegraaf, a Dutch daily morning newspaper, has been using RTB ...
- Why Doesn't The Advertising Business Care About Insider Trading?
Real-Time Daily, Dave Smith - Tuesday, March 19, 2013
The only thing that today's "exchanges" have proven is that they c ...
- Q1Media, AdExcite Merge To Create Powerhouse Video Ad Network
Online Media Daily, Laurie Sullivan - Friday, March 15, 2013
Q1Media and AdExcite have merged to create a display network that serv ...