Around the Net
MediaCom UK Adds Mihalop As Head Of Biddable Media
- The Drum, Monday, April 22, 2013 3:32 PM
The Drum reported today that MediaCom UK has appointed Andy Mihalop as head of biddable media, a newly created role. Mihalop was previously Moneysupermarket's head of digital. According to The Drum, he "will oversee search and programmatic buying across the agency."
Stefan Bardega, MediaCom's head of digital, believes programmatic is the future of digital advertising. "We see not just desktop and mobile heading this way but also more traditional media in the future such as outdoor," he told The Drum.
