- Online Primetime
Real-Time Daily, Tyler Loechner - Monday, March 18, 2013
TubeMogul last week released its quarterly report on the state of programmat ...
- With Great Power Comes Great Responsibility
RTBlog, Tyler Loechner - Monday, March 18, 2013
Speaking at OMMA RTB in San Francisco today, Brian Monahan, managing partne ...
- Vistar Taps DoubleVerify's Audino For Sales
Real-Time Daily, Joe Mandese - Thursday, March 14, 2013
In a telling move, digital out-of-home programmatic media trading platform Vistar Med ...
- Programmatic Grows At Martini Media
Around the Net in Real-Time, Tyler Loechner - Friday, March 8, 2013
Martini Media, an online ad network with a focus on affluent audience ...
- ESPN Rethinking Programmatic
Around the Net in Real-Time, Tyler Loechner - Friday, March 8, 2013
According to Digiday, ESPN is rethinking the value of programmatic buying aft ...
- Vistar Raises $1.5 Mil., DOOH Goes Programmatic
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 6, 2013
Vistar Media, an ad serving tech provider, has raised $1.5 million ...
- "Programmatic Premium" Unmasked
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 6, 2013
ClickZ attempted to (re)define the term "programmatic premium," with one proposed definiti ...
- CBS Radio Puts Inventory On a2x RTB Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 6, 2013
Triton Digital today announced that CBS Radio has put its ad invento ...
- Spil Games Goes Real-Time With Seelen and Sluis
Real-Time Daily, Tyler Loechner - Wednesday, March 6, 2013
Spil Games, a social gaming platform, today announced the hiring of B ...
- Man + Machine = The Reason To Read This Post
RTBlog, Joe Mandese - Tuesday, March 5, 2013
One of the most important things I've learned in the time we' ...
- The 4 Myths of Programmatic
Around the Net in Real-Time, Tyler Loechner - Monday, March 4, 2013
"Programmatic is for remnant inventory." That's the number one myth about programmati ...
- McMahon Spells Out Difference Between Programmatic and RTB
Around the Net in Real-Time, Tyler Loechner - Monday, March 4, 2013
Videology President Tom McMahon spelled out the differences between programmatic and R ...
- FBX Has Target Locked on Google
Around the Net in Real-Time, Tyler Loechner - Friday, March 1, 2013
It should come as surprise that the Facebook Exchange (FBX) has i ...
- Brown Exits Federated Media, Battelle Adds CEO Duties
Online Media Daily, Gavin O'Malley - Thursday, February 28, 2013
Federated Media Publishing on Thursday announced the departure of CEO Deanna Brow ...
- Familiar Companies Make AlwaysOn's Top 100 Private Companies List
Real-Time Daily, Tyler Loechner - Friday, March 1, 2013
AlwaysOn Media announced their top 100 private companies for 2013, and ...
- Quote Of The Day
Real-Time Daily, The Editor - Friday, March 1, 2013
"I am utterly convinced that the media company of tomorrow will ha ...
- Humans Vs. Machines, Who's Winning?
RTBlog, Tyler Loechner - Friday, March 1, 2013
It's not quite at the "I, Robot" level (yet), but the huma ...
- Casale Puts Man Before Machine, Tweaks Automation To Personalize Relationships
Online Media Daily, Laurie Sullivan - Wednesday, February 27, 2013
Big data is great -- but what if it's wrong? A shi ...
- Quote Of The Day
Real-Time Daily, The Editor - Thursday, February 28, 2013
"There's always the art piece to it. There's always the intuitive piec ...
- Rocket Fuel Adds Bostrom As First Woman Board Member
Real-Time Daily, Tyler Loechner - Wednesday, February 27, 2013
Real-time programmatic buying optimizer Rocket Fuel today announced that Sue Bostrom, form ...
- Smart AdServer RTB Platform Coming in April
Real-Time Daily, Tyler Loechner - Wednesday, February 27, 2013
French ad serving solutions provider Smart AdServer has announced a RTB platfo ...
- Real-Time With Rubicon's Stevens And Wexler On The State Of Mobile RTB
RTBlog, Tyler Loechner - Wednesday, February 27, 2013
This week, the Rubicon Project released an infographic representative of mobile R ...
- Real-Time Branding (Race To The Bottom?) Native Advertising Requires Impact and Scale
Real-Time Daily, Skip Brand - Tuesday, February 26, 2013
This past week, I sat down with Sean Cullinane, vp of sal ...
- MediaMath Taps Spiegel For Americas
Real-Time Daily, Joe Mandese - Tuesday, February 26, 2013
MediaMath has promoted Matt Spiegel to senior vice president-general manager for t ...
- SpotXchange Taps Conde Nast's Caputo To Run Private Marketplaces
Real-Time Daily, Joe Mandese - Tuesday, February 26, 2013
Digital video ad marketplace SpotXchange has named Dana Caputo director of priva ...
- How Publishers Should Deal With RTB
Around the Net in Real-Time, Tyler Loechner - Monday, February 25, 2013
In a recent article, Adotas explored how publishers should use RTB technologie ...
- "Quality Will Prevail"
Around the Net in Real-Time, Tyler Loechner - Monday, February 25, 2013
AdAge today posted "Five Fast Truths About Real-Time Marketing," starting with numb ...
- Yieldex and Adobe Collaborate For Advanced Inventory Management
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Yieldex today announced that Adobe AudienceManager has been integrated into Yieldex's Audien ...
- TubeMogul University Goes International; New Website Launches
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Real-time video ad buying platform TubeMogul today announced that their user conferenc ...
- Goldman Sachs Analysts "Exceedingly Pleased" With FBX
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Today, Goldman Sachs announced in a research note that FBX has be ...