- MediaMath's Weaver Named CEO Of Zenovia
Real-Time Daily, Joe Mandese - Monday, February 25, 2013
Zenovia Digital Exchange, a programmatic media trading platform aimed at mid- a ...
- Martini Promotes O'Regan to President and CRO
Real-Time Daily, Tyler Loechner - Friday, February 22, 2013
Martini Media has promoted Thomas O'Regan to president and CRO as t ...
- Twitter Ads API in Real-Time, Is This The Marketer's Dream?
RTBlog, Tyler Loechner - Friday, February 22, 2013
Twitter this week announced its Twitter Ads API, which opens the do ...
- PubMatic Eyes Singapore Market, Appoints Jonas Overseas
Real-Time Daily, Tyler Loechner - Thursday, February 21, 2013
Sales-side platform PubMatic this week announced the appointment of Rob Jonas ...
- Video RTB Platform 'Virool' Raises $6.62 Mil
Real-Time Daily, Tyler Loechner - Thursday, February 21, 2013
Last week, video ad platform Virool raised $6.62 million in seed mon ...
- HStreaming Announces Mobile RTB Platform
Real-Time Daily, Tyler Loechner - Thursday, February 21, 2013
HStreaming, a real-time data analytics provider, today announced a real-time bidding platfo ...
- LiveRail Adds Arnstein to Lead EMEA Operations
Real-Time Daily, Tyler Loechner - Thursday, February 21, 2013
Online video exchange LiveRail today announced that Yoav Arnstein has joined LiveRa ...
- Will Ad Sales People Be Replaced By Algorithms?
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 20, 2013
Last week, Adotas asked a number of industry veterans - including Geor ...
- RTB Reaching 30% of Online Video Ad Sales
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 20, 2013
Tom McMahon, president of Videology, believes that RTB will soon account f ...
- Abode Announces Successful FBX Beta Run, Public Launch
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 20, 2013
CMS Wire reports that after using the Facebook Exchange (FBX) offering throu ...
- Denmark Publishers Open Up Inventory For RTB With Rubicon
Real-Time Daily, Tyler Loechner - Wednesday, February 20, 2013
Denmark publishers Politiken, Jyllands-Posten, and Ekstra Bladet have opened up their onli ...
- comScore: Programmatic Driving 'Smarter Advertising'
Around the Net in Real-Time, Joe Mandese - Saturday, February 16, 2013
Programmatic buying is contributing to "smarter advertising," according to comScore's just-released "Digit ...
- Is Programmatic Making People Irrelevant? (Answer: No)
Around the Net in Real-Time, Joe Mandese - Saturday, February 16, 2013
That's what Adotas' Mike Daly concludes in the second part of ...
- The Concept Of Programmatic Buying
Around the Net in Search Marketing, Laurie Sullivan - Sunday, February 17, 2013
Google has been running a series of interviews based on programmatic buying. T ...
- Alphabird Acquires Volt, Will Bolt Video Onto Its Ad Platform
Real-Time Daily, Joe Mandese - Saturday, February 16, 2013
San Francisco-based Alphabird has acquired Sydney, Australia-based video ad developer Volt Medi ...
- Did Real-Time Kill Predictive Models?
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 12, 2013
The only thing better for a marketer than anticipating the future behavi ...
- Nanigans Adds Real-Time Mobile Tools For Facebook Ads
Real-Time Daily, Tyler Loechner, Mark Walsh - Monday, February 11, 2013
With more advertising on Facebook shifting to mobile, social media marketing fi ...
- Adap.tv's New Technology Could Draw TV Crowd to Online Video
Real-Time Daily, Tyler Loechner - Tuesday, February 12, 2013
Adap.tv last week announced In-Target Audience Optimization, a technology that allows advertise ...
- Why You Need To Care About Programmatic Premium
Real-Time Daily, Joshua Koran - Monday, February 11, 2013
In our lightning progress toward a programmatic future, we in ad te ...
- Martini Sees 4x Growth In Europe, Cites Programmatic
Real-Time Daily, Tyler Loechner - Monday, February 11, 2013
Premium ad network operator Martini Media this morning announced that revenues f ...
- Facebook Eyes Showdown With Google With Potential Atlas Deal
Around the Net in Real-Time, Tyler Loechner - Friday, February 8, 2013
Microsoft's Atlas ad-serving product could be acquired by Facebook as soon ...
- DataXu Secures $27M In Venture Capital, Targets Global Software
Online Media Daily, Laurie Sullivan - Thursday, February 7, 2013
Thomvest Ventures, a venture capital group headed by founder and managing direct ...
- Google AdWords Update Could Shake Up Mobile RTB
Real-Time Daily, Tyler Loechner - Friday, February 8, 2013
As OnlineMediaDaily reported on February 7, Google has updated AdWords to ...
- X Marks the Spot: Cunningham Joins Gradient X From OpenX
Real-Time Daily, Tyler Loechner - Friday, February 8, 2013
Real-time mobile DSP Gradient X this week named Stephan Cunningham as vi ...
- Real-Time With Forbes: Mag Touts 'Most Promising' Ad Techers
RTBlog, Tyler Loechner - Friday, February 8, 2013
Forbes released its list of America's Most Promising Companies earlier this wee ...
- Ikon's Rogers Predicts 70% Of All Media Will Be Programmatic Within 5 Years
Around the Net in Real-Time, Joe Mandese - Wednesday, February 6, 2013
Programmatic media buying will grow to 70% of all media-buying -- n ...
- Forget Man Vs. Machine, Econsultancy's Friedlein Says Programmatic Is About Biz Models And Decisions
Around the Net in Real-Time, Joe Mandese - Wednesday, February 6, 2013
Econsultancy's Ashley Friedlein opines that the real issues concerning "programmatic marketing" a ...
- TubeMogul Raises $1.24 Mil., Enters Japan
Real-Time Daily, Tyler Loechner - Wednesday, February 6, 2013
TubeMogul has raised 100 million Yen ($1.24 million) in financing and h ...
- Legolas Taps Netmining's Hegarty For Media Sales
Real-Time Daily, Joe Mandese - Wednesday, February 6, 2013
Legolas Media has named online industry sales vet Michael Hegarty vice president-med ...
- Rocket Fuel Named 4th 'Most Promising'
Real-Time Daily, Joe Mandese - Wednesday, February 6, 2013
Rocket Fuel has been named No. 4 on Forbes Magazine's America's Mo ...