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RTB Reaching 30% of Online Video Ad Sales

  • Beet.TV, Wednesday, February 20, 2013 12 PM

Tom McMahon, president of Videology, believes that RTB will soon account for 30% of all online video ad inventory. In an 11-minute interview on Beet.TV with Rob Normal, chief digital officer, GroupM, McMahon discusses RTB as it relates to video, and the roles both buyers and sellers play in the space.

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