- Programmatic Platform Scoota Backed By Innocent Founders In GBP3.7m Funding Round
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
Ad technology company Scoota (formerly Rockabox) has raised £3.7m from
the founde ... - AppNexus Adds 2 Execs To 'Advertising Technology Group'
Real-Time Daily, Tyler Loechner - Wednesday, September 9, 2015
Digital ad tech firm AppNexus on Wednesday announced it has beefed i ...
- Digilant Inks Deal With Cross-Device Targeting Firm Crosswise
Real-Time Daily, Tyler Loechner - Wednesday, September 9, 2015
Programmatic ad tech platform Digilant on Wednesday announced it has partnered wi ...
- Adform Launches 'Programmatic Direct' Platform
Real-Time Daily, Tyler Loechner - Wednesday, September 9, 2015
Adform, a Denmark-based demand-side platform (DSP), on Wednesday announced it has launch ...
- Social's Programmatic Party Gets Bigger As Pinterest Adds New API Partner
RTBlog, Tyler Loechner - Thursday, September 10, 2015
Social's programmatic party keeps getting bigger and bigger. Things heated up yea ...
- Mindshare Bolsters Its 'Loop'
MAD, Larissa Faw - Tuesday, September 8, 2015
Over the next several months, the agency will add a number ...
- Digilant Opens 3 Offices In South America
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Digilant, a Boston-based programmatic media-buying company, on Tuesday announced it has open ...
- Ex-Nielsen Data Scientist Doe Joins Programmatic TV Platform Clypd As Research Chief
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Programmatic television supply-side platform clypd on Tuesday announced the appointment of Pe ...
- Political Ads: Spray And Pray Vs. Targeted
RTBlog, Tyler Loechner - Wednesday, September 9, 2015
With political programmatic advertising on the rise, it's natural to wonder: "H ...
- Q&A With Flashtalking CEO Nardone
Around the Net in Real-Time, Tyler Loechner - Friday, September 4, 2015
eMarketer has posted a Q&A with John Nardone, CEO of ad serv ...
- Clorox Goes All-In On Programmatic
Around the Net in Real-Time, Tyler Loechner - Friday, September 4, 2015
Clorox has gone all-in on programmatic online advertising, spending “three times ...
- Sovrn Steps Into 'Header Bidding,' Releases Pre-Auction API
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Programmatic supply-side platform (SSP) sovrn on Tuesday announced that it has stepp ...
- More Mobile Programmatic M&A: The Aftershocks Of Verizon-AOL
RTBlog, Tyler Loechner - Tuesday, September 8, 2015
Taptica on Tuesday announced it has acquired mobile demand-side platform (DSP) AreaO ...
- Clorox Bottle Exactly Half Full For Programmatic
Around the Net in Video, P.J. Bednarski - Friday, September 4, 2015
Clorox is betting big on programmatic buying and online video. This ye ...
- Programmatic TV To Reach $17.3B Worldwide By 2019, Says IDC Report
Audience Buying Insider, Tyler Loechner - Friday, September 4, 2015
Earlier this year, projections from IPG Mediabrands' Magna Global noted that "programmat ...
- Rubicon Project Goes 'Outside' The Box, Enables OOH Trading
Real-Time Daily, Tyler Loechner - Thursday, September 3, 2015
Programmatic ad tech firm Rubicon Project has partnered with Bitposter, a UK-bas ...
- Real-Time With AOL's Gallagher On The Millennial Media Purchase
RTBlog, Tyler Loechner - Friday, September 4, 2015
Nearly a decade after acquiring one of the (then) biggest mobile ...
- Programmatic Search Makes Attribution Tough For Marketers
SearchBlog, Laurie Sullivan - Friday, September 4, 2015
What keywords generate the phone call? It turns out many markets don ...
- Snapdeal Acquires Ad Tech Firm 'Reduce Data'
Around the Net in Real-Time, Tyler Loechner - Wednesday, September 2, 2015
Snapdeal on Wednesday announced its acquisition of Reduce Data, a Silicon Valley-bas ...
- About Half Of Agencies 'Unsure' They Trust Programmatic
Programmatic Insider, Tyler Loechner - Thursday, September 3, 2015
Programmatic advertising is obviously top of mind for many in the digit ...
- Hispanic Agency LatinOn Taps Adaptive For Programmatic Selling
Real-Time Daily, Tyler Loechner - Wednesday, September 2, 2015
Adaptive Media, a supply-side platform (SSP), on Wednesday announced it has ink ...
- SpotXchange Undergoes A 'Change' - Rebrands As SpotX
Real-Time Daily, Tyler Loechner - Wednesday, September 2, 2015
Programmatic video supply-side platform (SSP) SpotXchange will change its name by droppi ...
- comScore Adds Former Kellogg's, P&G Vet Fetters To Big Data Role
Real-Time Daily, Tyler Loechner - Tuesday, September 1, 2015
comScore on Tuesday announced the appointment of Aaron Fetters as senior vi ...
- Programmatic Playing A Key Role In Mobile's Surge
RTBlog, Tyler Loechner - Wednesday, September 2, 2015
eMarketer on Tuesday released new projections for mobile advertising, noting that mobi ...
- Ad Tech Industry Should Focus On Technology Outputs, Not Inputs
MediaDailyNews, - Tuesday, September 1, 2015
Digital advertisers need to strike the right balance of tech (to measu ...
- Segmint Rolls Out RTB Tech For Regulated Industries, Including Finance And Healthcare
Real-Time Daily, Tyler Loechner - Tuesday, September 1, 2015
Real-time bidding (RTB) and programmatic tech requires audience data to inform t ...
- Rubicon's 'Programmatic Direct' Business Grows 150% Year-Over-Year
Real-Time Daily, Tyler Loechner - Tuesday, September 1, 2015
The programmatic industry continues to work toward the eMarketer projection that ...