- Townhall Media Taps OpenX For 'Header Bidding'
Real-Time Daily, Tyler Loechner - Friday, September 18, 2015
Townhall Media, a conservative news organization and Salem Media Group company, h ...
- Sovrn Tells Buyers To Bring Their Own Standards To New 'Viewability Assurance' Program
RTBlog, Tyler Loechner - Monday, September 21, 2015
Supply-side platform sovrn on Monday announced it will begin guaranteeing viewability ...
- Programmatic TV: Lines Of Demarcation
Audience Buying Insider, Mitch Oscar - Friday, September 18, 2015
Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complai ...
- Why PCH's Liquid Will Gain Ad Agency Budgets
MediaDailyNews, Laurie Sullivan - Thursday, September 17, 2015
Liquid, the tech arm of Publishers Clearing House (PCH), plans to transiti ...
- Programmatic Marketers Still Catching Up To Consumers On Mobile
Programmatic Insider, Tyler Loechner - Friday, September 18, 2015
When it comes to where programmatic display ads are being served, n ...
- Geico Buys First Programmatic Radio Ad On Katz Exchange
Real-Time Daily, Tyler Loechner - Thursday, September 17, 2015
Katz's programmatic radio ad exchange is now up and running -- ...
- DSP ChoiceStream Raises $14 Million In Series C Round
Real-Time Daily, Tyler Loechner - Thursday, September 17, 2015
ChoiceStream, a demand-side platform (DSP), on Thursday announced the close of ...
- Programmatic Radio Enters Test Phase, But 'Tech Tax' Still Looms
RTBlog, Tyler Loechner - Friday, September 18, 2015
The Katz programmatic radio ad exchange is up and running in pil ...
- Rubicon Launches Argentina, Hungary Ad Co-Op, Publishers Compete For Search, Social Budgets
Publishers Daily, Laurie Sullivan - Wednesday, September 16, 2015
Rubicon Project has launched a cooperative in Argentina and Hungary to he ...
- Corbis, NetSeer Partner For In-Image Programmatic Advertising
Real-Time Daily, Tyler Loechner - Wednesday, September 16, 2015
Corbis and NetSeer this week announced the launch of a programmatic ...
- Programmatic Frustrating Publishers
Research Brief, Jack Loechner - Thursday, September 17, 2015
According to Technorati's "State Of The Industry: The State Of Programmatic Partnership ...
- Adobe Builds Advanced Programmatic Advertising Platform
MediaDailyNews, Laurie Sullivan - Wednesday, September 16, 2015
During a time when advertisers struggle with fragmented programmatic ad buying process ...
- Smaato Introduces Native Mobile Ads, Private Marketplace To SPX Platform
Mobile Marketing Daily, Gavin O'Malley - Tuesday, September 15, 2015
Smaato, a mobile ad exchange and supply-side platform (SSP), has introduced ...
- Connexity Offers 'Data-As-A-Service' Offering To Advertisers Via BlueKai, LiveRamp
Real-Time Daily, Tyler Loechner - Tuesday, September 15, 2015
Connexity, the retail publisher formerly known as Shopzilla, has been involved ...
- AdMore Opens Office In Chicago, Bolsters Sales Team
Real-Time Daily, Tyler Loechner - Tuesday, September 15, 2015
AdMore, an automated TV ad-buying platform, this week announced it has open ...
- Altitude Digital Unveils Pre-Bid 'Viewability Filtering' For Programmatic Video
Real-Time Daily, Tyler Loechner - Wednesday, September 16, 2015
Altitude Digital, a supply-side platform (SSP) for video advertising, on Wednesday announc ...
- Vungle Gives Mobile Apps A Real-Time Score In New Programmatic Marketplace
RTBlog, Tyler Loechner - Wednesday, September 16, 2015
Mobile in-app video ad tech provider Vungle on Wednesday launched a priva ...
- Ooyala's Q2 Report: Video World Order Evolves
VidBlog, P.J. Bednarski - Wednesday, September 16, 2015
Nearly half of all video plays in Q2 were on mobile device ...
- SpotX Unveils 'In-Content' Video Ad Unit
Real-Time Daily, Tyler Loechner - Monday, September 14, 2015
SpotX, a video supply-side platform (SSP), this week announced it has launch ...
- The Trade Desk Elevates Sims To VP, Inventory Partnerships
Real-Time Daily, Tyler Loechner - Monday, September 14, 2015
The Trade Desk, a demand-side platform (DSP), on Monday announced the promoti ...
- AOL Bakes Creative Unit 'Pictela' Into Cross-Screen Programmatic Ad Platform
Real-Time Daily, Tyler Loechner - Tuesday, September 15, 2015
AOL on Tuesday announced that it is officially retiring the Pictela bra ...
- WideOrbit Launches 'Programmatic' Radio Marketplace
RTBlog, Tyler Loechner - Tuesday, September 15, 2015
WideOrbit, an ad management software firm and programmatic selling provider, on Tuesd ...
- Digital Radio Tech Firm AdsWizz Taps Naggar As VP Of Programmatic Demand
Real-Time Daily, Tyler Loechner - Friday, September 11, 2015
Digital radio ad tech firm AdsWizz has announced the appointment of Pier ...
- EU Programmatic Video Market To Reach $2.2 Billion By 2020
RTBlog, Tyler Loechner - Monday, September 14, 2015
Nearly one-in-four (23%) online video ads traded in the UK are n ...
- Global Deals Live On -- Media Reviews Are About Transparency And Data, Not Locality
London Blog, Sean Hargrave - Friday, September 11, 2015
Global media deals have transparency and data at their heart rather th ...
- Survey Conducted By Programmatic Ad Firm Reveals Programmatic Set To Explode In 2016!
Mediapsssst, Richard Whitman - Thursday, September 10, 2015
The survey, conducted by ad platform Jivox, queried 165 ad agency executiv ...
- Does Programmatic Media Work? Prove It!
Programmatic Insider, Brian Nadres - Friday, September 11, 2015
As usage grows and as more people learn about how it work ...
- Updated: DoubleVerify Clients Join AppNexus 'Spend Protection' Program
Real-Time Daily, Tyler Loechner - Thursday, September 10, 2015
Programmatic ad tech AppNexus' "spend protection" program is now live, allowing clien ...
- Teads Reports A 300% Jump In Programmatic Revenue
Real-Time Daily, Tyler Loechner - Thursday, September 10, 2015
Teads, a programmatic video ad platform, this week announced that its programmat ...
- L'Oreal Gets Hands-On With Programmatic, Inks Deal With TubeMogul
RTBlog, Tyler Loechner - Friday, September 11, 2015
L'Oreal USA this week announced that it has partnered with programmatic ...