- Datorama Incorporates Slack: Enables Real-Time Data Visualization, Collaboration
Real-Time Daily, Joe Mandese - Wednesday, July 20, 2016
Datorama, a New York-based startup that has been helping agencies and bran ...
- Spotify Taps Rubicon Project to Automate Audio Inventory
Real-Time Daily, Tobi Elkin - Wednesday, July 20, 2016
Streaming music provider Spotify announced on Wednesday that it tapped Rubicon Proje ...
- Dun & Bradstreet Partners With TAG To Verify Companies Applying For TAG Registration
Real-Time Daily, Tobi Elkin - Wednesday, July 20, 2016
Dun & Bradstreet announced a partnership with the Trustworthy Accountability Group (TA ...
- Ad Buyers Plan To Increase Programmatic TV Spending In 2017
Real-Time Daily, Tobi Elkin - Wednesday, July 20, 2016
A new study by WideOrbit finds that 73% of media buyers expe ...
- Fraud Crusader Says Ad Tech Firms, Others, Continue To Profit From Selling Fraudulent Impressions
RTBlog, Tobi Elkin - Wednesday, July 20, 2016
Shailin Dhar is on a crusade of sorts. He's attempting to batt ...
- Wal-Mart's Venkat Achanta Joins Neustar As Chief Data And Analytics Officer
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 19, 2016
Wal-Mart Store Inc.’s data chief is leaving the retailer to join Neuste ...
- Improvements Needed To Halt Mobile Ad Blocking In The U.K.
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 19, 2016
Digital research firm eMarketer forecast that more than 20% of Internet use ...
- Google Programmatic Native Platform Builds Mobile Ads From Headline, Images
Real-Time Daily, Laurie Sullivan - Tuesday, July 19, 2016
For the first time, Google will give advertisers the ability to b ...
- Ooyala Enables Server-Side Ad Insertion For Live-Streaming Video
Real-Time Daily, Philip Rosenstein - Tuesday, July 19, 2016
Premium video and ad serving platform, Ooyala, announced on Monday that i ...
- LiveRamp, Performance Horizon Partner To Help Brands Connect Online Efforts To Offline Sales
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
Performance Horizon on Tuesday announced a partnership with Acxiom's LiveRamp, a provid ...
- ClickDealer And MobAir Launch Global Digital Marketing Group
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
ClickDealer and MobAir on Tuesday announced the formation of Global Digital Marketi ...
- Univision's Programmatic Unit Makes New Hires
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
Univision Communications' newly formed programmatic unit, Mosaico Trading, has made three k ...
- Clypd Delivers New Private Marketplace Sales Tools
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
Audience-based sales platform for TV advertising clypd on Tuesday announced the relea ...
- Will Latest ANA Report Mean More Advertisers Trying To Take Programmatic In-House?
RTBlog, Tobi Elkin - Tuesday, July 19, 2016
With the Association of National Advertisers' (ANA) set of guidelines on agen ...
- AT&T Could Be A Sleeping Ad Giant
Around the Net in Real-Time, Tobi Elkin - Monday, July 18, 2016
AT&T, coming off the $49 billion acquisition of DirecTV last year, h ...
- Podcasting Has An Ad Skipping Problem, Too
Around the Net in Real-Time, Tobi Elkin - Monday, July 18, 2016
The decade-old podcast industry is bringing in more listeners who tune ...
- Are You Using All Your First-Party Data?
Real-Time Daily, Zach Schapira - Sunday, July 17, 2016
With the vast amount of user data floating around for sale toda ...
- Adstream Accquires Dubsat, Aims To Grow Footprint In Creative Asset Management
Real-Time Daily, Tobi Elkin - Monday, July 18, 2016
Adstream, a cloud-based platform for managing creative assets, on Monday announced ...
- DoubleVerify Launches Media Authentication Tools
Real-Time Daily, Tobi Elkin - Monday, July 18, 2016
Aiming to increase the transparency and performance of video and display advertisi ...
- Is The Rocket Ship Leaking Fuel?
RTBlog, Tobi Elkin - Monday, July 18, 2016
BMO Capital Markets has dropped coverage of Rocket Fuel, while other fir ...
- Facebook And Google Dominate Cross-Channel Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, July 15, 2016
In a recent study conducted by the Relevancy Group, 401 marketing a ...
- What's Programmatic TV's Acceptance Level In Agencies?
Audience Buying Insider, Karlene Lukovitz - Friday, July 15, 2016
Agencies seem apprehensive to test the programmatic TV space just yet, accordi ...
- Programmatic Video Buys On YouTube Up 55% MoM
Online Video Daily, Laurie Sullivan - Thursday, July 14, 2016
Monthly video consumption in the U.S. reaching 177 hours in 2015, ...
- Ads By Premium Content Enjoy Halo Effect
Publishers Daily, Erik Sass - Thursday, July 14, 2016
New research suggests that advertising is not just a question of pri ...
- Gameforge Hires Analytics Marketing Platform To Monetize Free-To-Play Model
Real-Time Daily, Philip Rosenstein - Monday, July 18, 2016
Gameforge, the international online games publisher, on Friday hired deltaDNA, an analyti ...
- The Complexity Of Holding Company Earnings And Transparency
RTBlog, Tobi Elkin - Friday, July 15, 2016
How can you tell how transparent holding company earnings are? ...
- Programmatic Is Problematic As UK Viewability Plummets To 47%
London Blog, Sean Hargrave - Thursday, July 14, 2016
That means ads have a less than a 50:50 chance of ev ...
- Can the New Advertising Currency 'Time-Spent' Change Ad Tech?
Real-Time Daily, Maciej Zawadziński - Thursday, July 14, 2016
Engagement is at the center of a new movement in digital advertisi ...
- Vibrant Media Reduces Native Ad Weight To 30.5KB, Looks To Cut Down On Ad Blocking
Real-Time Daily, Philip Rosenstein - Thursday, July 14, 2016
The native contextual advertising company, Vibrant Media, announced on Wednesday the relea ...
- Neustar Names Venkat Achanta Chief Data And Analytics Officer
Real-Time Daily, Tobi Elkin - Thursday, July 14, 2016
Neustar, a provider of real-time data services, said it appointed Venkat Achan ...