- UberMedia Launches New Tool To Enhance Geo-Targeting
Real-Time Daily, Philip Rosenstein - Friday, July 15, 2016
The cross-screen mobile advertising firm UberMedia announced on Wednesday a new locati ...
- Majority Of Digital Ads Near Trump Content
Red, White & Blog, Philip Rosenstein - Thursday, July 14, 2016
Over the past three months, articles about Donald Trump have displayed t ...
- HubSpot On Why People Block Ads, And What It Means For Marketers
RTBlog, Tobi Elkin - Thursday, July 14, 2016
HubSpot conducted research on the reasons for ad blocking, and it's wor ...
- Google Search Spend Declines 1%, Mobile Jumps 55% In Q2
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2016
Google paid search spend in the U.S. during Q2 2016 fell slight ...
- Luxury Brands Embrace Digital But Remain Wary Of Programmatic
Around the Net in Real-Time, Tobi Elkin - Wednesday, July 13, 2016
A report earlier this year by ZenithOptimedia found that luxury goods manufacturer ...
- Sales Enablement, Account-Based Marketing Spur Sales Opps At Rocket Fuel
Around the Net in Real-Time, Tobi Elkin - Wednesday, July 13, 2016
Rocket Fuel, which specializes in programmatic media and marketing has a dedicat ...
- PebblePost Takes Programmatic Addressable TV Concepts To Offline Direct Mail
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 13, 2016
PebblePost took the concept of addressable TV and adapted it for dire ...
- Media's Secret Weapon In The War On Facebook
Programmatic Insider, John Motavalli - Wednesday, July 13, 2016
We have to wonder if media companies aren't exploring micropayments and simp ...
- The ANA Study On Ad Transparency Is Spot-On: Now What?
Real-Time Daily, Evan Barocas - Tuesday, July 12, 2016
The recent study of media transparency conducted by K2 Intelligence on beha ...
- Adams + Fairway, AdMobilize Partner On Real-Time Vehicle Data For Out-Of-Home Advertising
Real-Time Daily, Tobi Elkin - Wednesday, July 13, 2016
Adams + Fairway Outdoor Advertising and ad-tech firm AdMobilize on Wednesday announc ...
- Singapore Press Holdings Hires Grapeshot To Improve Contextual Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Wednesday, July 13, 2016
Grapeshot, the audience and keyword targeting firm, has been hired by Singapo ...
- Controversy, Insults, And Even Racism Fuel Online Video Consumption
RTBlog, Tobi Elkin - Wednesday, July 13, 2016
Controversy, insults, and even racism fuel online video consumption when it com ...
- Google, Shutterstock, Licensing Deal Automatically Chooses Images For Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2016
Shutterstock announced Tuesday a licensing deal with Google that gives marketers acce ...
- AcuityAds Launches Programmatic Platform In Europe
Real-Time Daily, Philip Rosenstein - Monday, July 11, 2016
Last Tuesday, AcuityAds' self-serve programmatic marketing platform went live in the Europe ...
- PerimeterX Partners With ironSource To Combat Rising Ad Fraud
Real-Time Daily, Philip Rosenstein - Tuesday, July 12, 2016
PerimeterX Partners, a provider of behavior-based fraud prevention technology, announced on Tuesd ...
- Marketing Is A Journey, Not A Destination: Here Are Some Roadmaps
RTBlog, Joe Mandese - Tuesday, July 12, 2016
The biggest negative I've observed in the rapid progression of real-time med ...
- NetSeer Expands Programmatic 'in-Image' Platform Into Video, Says New Units Mitigate 'Pre-Roll Gatekeeping'
Real-Time Daily, Joe Mandese - Sunday, July 10, 2016
Two years after launching programmatic platform for "in-image" advertising -- ads embedd ...
- Supply Of Digital Uniques Contracts, But Time Spent Expands
RTBlog, Joe Mandese - Sunday, July 10, 2016
The supply of digital uniques has eroded over the past year, b ...
- Effectively Hyper-Targeting Users With Programmatic Creative
Real-Time Daily, Philip Rosenstein - Friday, July 8, 2016
As ad targeting becomes increasingly sophisticated, companies are progressively tailoring their creativ ...
- Adelphic To Offer Access To Dailymotion Exchange's Premium Video
Real-Time Daily, Joe Mandese - Friday, July 8, 2016
Mobile demand-side platform Adelphic has struck a deal with Dailymotion's giving i ...
- Adblock Nonplus
RTBlog, Joe Mandese - Friday, July 8, 2016
Adblock Plus gave its first public viewing of a micropayments system ...
- Programmatic TV Market To Double
Video Insider, Daisy Whitney - Friday, July 8, 2016
The programmatic video market continues to grow at a rapid pace. T ...
- To Beat Ad Fraud, Everyone Must Play Their Part
Real-Time Daily, Maureen Little - Thursday, July 7, 2016
The "Wild West" days of digital advertising must become a thing ...
- Innovid Furthers Partnership With IAS, Adding Real-Time Fraud Blocking
Real-Time Daily, Philip Rosenstein - Thursday, July 7, 2016
IAS and Innovid have enhanced their partnership to protect campaigns that r ...
- Mediaocean Acquires Invision, Moves Into TV Ad Sales Workflow
Real-Time Daily, Joe Mandese - Thursday, July 7, 2016
Mediaocean, the dominant provider of media-buying and payment processing for agencies, h ...
- Rubicon Automates Silver Screen, Strikes 'Select' Deal With Screenvision
Real-Time Daily, Joe Mandese - Thursday, July 7, 2016
In a deal that will enable cinema advertising to be bought a ...
- Havas Media Wins Global Swarovski Assignment
MAD, Steve McClellan - Tuesday, July 5, 2016
The account now covers over 35 countries with a focus on t ...
- Be Very Afraid, Facebook And Google
Programmatic Insider, John Motavalli - Wednesday, July 6, 2016
News Corp. CEO Robert Thomson's claim that publishers would build "a powerf ...
- Match Made In B2B Heaven? What Microsoft/LinkedIn Deal Means For Data, Targeting
Real-Time Daily, Giovanni Strocchi - Wednesday, July 6, 2016
The advertising industry is now trying to fathom how it will ...
- Goodway Group Launches Anti-Fraud Initiative After Reviewing Invalid Traffic
Real-Time Daily, Tobi Elkin - Wednesday, July 6, 2016
Goodway Group launched an anti-fraud initiative after a review of its inval ...