- MediaMath Failure Has Varied Impact in Publisher Ecosystem, Personified Ad Company Says
Publishers Daily, Ray Schultz - Monday, August 7, 2023
U.S. media exposure is 'pretty limited,' Ogury determines based on client feedb ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, August 7, 2023
Harshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
- Pact Would Help Media Owners Manage Programmatic, Direct Sales
Publishers Daily, Ray Schultz - Sunday, August 6, 2023
Magnite and FreeWheel have formed an integration to facilitate unified ad decisionin ...
- Here's What Publir Is And Who Is Behind It: A Conversation With Anand Ramanujan
Red, White & Blog, Joe Mandese - Monday, August 7, 2023
Publir is a publisher monetization platform and the person behind it ...
- ANA's Kroll Analysis: Advertisers Paying Twice For Some Programmatic Fees
MediaDailyNews, Joe Mandese - Thursday, August 3, 2023
"Our study found that advertisers were often unaware of this," financial adviso ...
- The Impact Of Xandr's Political Ad Ban: Mostly Symbolic
Red, White & Blog, Joe Mandese - Friday, August 4, 2023
As important as Xandr is in the overall programmatic ad-supply chain, the ...
- Performance Marketers Shifting Budgets Among Channels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Distribution of marketing budgets this year will change. Many respondents to ...
- Rivals Partner: FreeWheel Integrates Access To Magnite Inventory
Digital News Daily, Karlene Lukovitz - Thursday, August 3, 2023
To meet demand for interoperability, FreeWheel ad-server users will be able ...
- Underdog Media Monetized Unaddressable Ad Supply With 33Across Lexicon
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 2, 2023
Ad bid win rates experienced an increase of 140% for 33Across Lexicon-enabl ...
- DoubleVerify To Acquire Scibids For $125 Million
Publishers Daily, Ray Schultz - Monday, July 31, 2023
The resulting joint offering will allow DoubleVerify to span the media transacti ...
- One-Third Of Programmatic OOH Spend Going To Video-Enabled Screens
Data & Programmatic Insider, Laurie Sullivan - Monday, July 31, 2023
Programmatic has become much more popular among media owners. OOH screens gr ...
- Premium Inventory Access Drives ATV Spend Increases: Survey
Advanced TV Insider, Karlene Lukovitz - Thursday, July 27, 2023
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- We Want our Advanced TV: Testing the Signal-to-Noise Ratio
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
How do you bring legacy brands who have been wedded to line ...
- Brightcove, PubMatic Align Strategy To Drive Ad Revs
MAD, Fern Siegel - Monday, July 24, 2023
The latest Brightcove partnership continues to optimize digital ad inventory at sca ...
- The Fallout From Repetitive Ads Is Worse Than You Think
Advanced TV Insider, Karlene Lukovitz - Friday, July 21, 2023
Excessive repetition on streaming services isn't just annoying -- it depresses purcha ...
- Publishers Cope With Changing Ad Tech Landscape: Study
Publishers Daily, Ray Schultz - Tuesday, July 18, 2023
They are worried about the economy, attention metrics and cookie/ID depreciation, Emo ...
- Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2023
On Thursday, Basis announced the launch of a curated marketplace with Audigen ...
- Google Disregarded Own Rules On Ad Placements, Research Says
Research Intelligencer, Robert Williams - Wednesday, June 28, 2023
About 80% of the time, ads distributed by Google Video Partners don ...
- Basis Automates TikTok Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
The move provides TikTok advertising delivery data alongside programmatic, direct, search, a ...
- How Multicultural Data Can Transform Global Programmatic Media Buying
MAD, Mario Carrasco - Monday, June 26, 2023
Each culture has unique values, beliefs, and preferences, rendering general market approach ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2023
A link between sustainable ad practices and positive attention metrics shows th ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr Acquisition
Data & Programmatic Insider, Laurie Sullivan - Monday, June 19, 2023
Microsoft inventory will transition to in-house sales teams and technology with t ...
- ANA Finds As Much As $20B Wasted On Programmatic Ad Buys
MAD, Steve McClellan - Monday, June 19, 2023
The ANA issued what it called a "first look" at its stu ...
- Trustworthy Accountability Group Tackles MFA Sites
MediaDailyNews, Joe Mandese - Monday, June 19, 2023
In a deal with Deepsee.io, TAG's TrustNet will enable advertisers to easi ...
- Masters Of The Fine Art Of Programmatic Exploitation
RTBlog, Joe Mandese - Monday, June 19, 2023
Blue-chip advertisers spend $13 billion annually funding "MFAs" (made-for-advertising websites) publishing fa ...
- ANA: Improving Programmatic Practices Could Save Marketers Billions
MAD, Fern Siegel - Thursday, June 15, 2023
The majority of an ad's target audience -- 95% -- could mo ...
- Criteo Teams With Omnicom Media Group To Launch 'Commerce-Built' SSP
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The platform "marks a significant step forward for the industry by enabli ...
- Performance Agency Integrates With Walmart Connect DSP
Performance Marketing Insider, Laurie Sullivan - Thursday, June 15, 2023
Acorn Influence, a New Engen performance marketing company, has integrated with Walma ...
- Sharethrough Exchange Automatically Removes High-Carbon Ad Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
The initiative is intended to put pressure on high-carbon sites, provide ...
- Open Programmatic CTV Ad Spend Dips 5% In Q1
Television News Daily, Wayne Friedman - Monday, June 12, 2023
The estimated 5% decline in open programmatic platform ad spend on glob ...