- Click Fraud Encroached On Programmatic Advertising In Q2: Study
Publishers Daily, Ray Schultz - Wednesday, August 30, 2023
A fifth of all invalid clicks on mobile apps are now generat ...
- How Are You Defining Your Data?
Media Insider, Cory Treffiletti - Wednesday, August 30, 2023
Challenges arise when we start diving into how first-party data gets us ...
- Milano Leads Digital Sales, Programmatic Audio For Katz
MAD, Fern Siegel - Thursday, August 24, 2023
Milano, who began his career as a market research specialist at Kat ...
- Cox Media Group Follows Search Engines Into 'Really Local' News And Reach
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Advertisers looking to reach viewers on its streaming platform will showcase "real ...
- Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Eyeota, a Dun & Bradstreet company, on Tuesday will release the resul ...
- GroupM Begins Filtering MFA Sites Out Of Programmatic Buys
MediaDailyNews, Joe Mandese - Monday, August 21, 2023
The new offering is the latest in an array of signals Grou ...
- Video Continues To Drive Programmatic Spending Growth
Publishers Daily, Ray Schultz - Thursday, August 17, 2023
Video is expected to drive $95.98 billion in programmatic spend in 2 ...
- Programmatic Information Gap Due To A Shift To A Supply Side-Dominated Ad Industry
MAD, PJ Leary - Wednesday, August 16, 2023
The ANA's programmatic supply chain study puts the Agency on the si ...
- Threat Report Finds Malvertising Accelerating Due To Weak Ad Market
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The report, the first in a quarterly series published by TAG's Malvertisi ...
- FreeWheel's Beeswax, Direct Digital Partner To Expand Multicultural Reach
Digital News Daily, Karlene Lukovitz - Wednesday, August 16, 2023
The Colossus SSP has been integrated into the Beeswax programmatic buying platf ...
- Advertisers Losing $6.6B To Bid Shading
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
A research study explored the complexity of bidding environments and how curre ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
Product-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- MediaMath Failure Has Varied Impact in Publisher Ecosystem, Personified Ad Company Says
Publishers Daily, Ray Schultz - Monday, August 7, 2023
U.S. media exposure is 'pretty limited,' Ogury determines based on client feedb ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, August 7, 2023
Harshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
- Pact Would Help Media Owners Manage Programmatic, Direct Sales
Publishers Daily, Ray Schultz - Sunday, August 6, 2023
Magnite and FreeWheel have formed an integration to facilitate unified ad decisionin ...
- Here's What Publir Is And Who Is Behind It: A Conversation With Anand Ramanujan
Red, White & Blog, Joe Mandese - Monday, August 7, 2023
Publir is a publisher monetization platform and the person behind it ...
- ANA's Kroll Analysis: Advertisers Paying Twice For Some Programmatic Fees
MediaDailyNews, Joe Mandese - Thursday, August 3, 2023
"Our study found that advertisers were often unaware of this," financial adviso ...
- The Impact Of Xandr's Political Ad Ban: Mostly Symbolic
Red, White & Blog, Joe Mandese - Friday, August 4, 2023
As important as Xandr is in the overall programmatic ad-supply chain, the ...
- Performance Marketers Shifting Budgets Among Channels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Distribution of marketing budgets this year will change. Many respondents to ...
- Rivals Partner: FreeWheel Integrates Access To Magnite Inventory
Digital News Daily, Karlene Lukovitz - Thursday, August 3, 2023
To meet demand for interoperability, FreeWheel ad-server users will be able ...
- Underdog Media Monetized Unaddressable Ad Supply With 33Across Lexicon
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 2, 2023
Ad bid win rates experienced an increase of 140% for 33Across Lexicon-enabl ...
- DoubleVerify To Acquire Scibids For $125 Million
Publishers Daily, Ray Schultz - Monday, July 31, 2023
The resulting joint offering will allow DoubleVerify to span the media transacti ...
- One-Third Of Programmatic OOH Spend Going To Video-Enabled Screens
Data & Programmatic Insider, Laurie Sullivan - Monday, July 31, 2023
Programmatic has become much more popular among media owners. OOH screens gr ...
- Premium Inventory Access Drives ATV Spend Increases: Survey
Advanced TV Insider, Karlene Lukovitz - Thursday, July 27, 2023
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- We Want our Advanced TV: Testing the Signal-to-Noise Ratio
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
How do you bring legacy brands who have been wedded to line ...
- Brightcove, PubMatic Align Strategy To Drive Ad Revs
MAD, Fern Siegel - Monday, July 24, 2023
The latest Brightcove partnership continues to optimize digital ad inventory at sca ...
- The Fallout From Repetitive Ads Is Worse Than You Think
Advanced TV Insider, Karlene Lukovitz - Friday, July 21, 2023
Excessive repetition on streaming services isn't just annoying -- it depresses purcha ...
- Publishers Cope With Changing Ad Tech Landscape: Study
Publishers Daily, Ray Schultz - Tuesday, July 18, 2023
They are worried about the economy, attention metrics and cookie/ID depreciation, Emo ...
- Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2023
On Thursday, Basis announced the launch of a curated marketplace with Audigen ...
- Google Disregarded Own Rules On Ad Placements, Research Says
Research Intelligencer, Robert Williams - Wednesday, June 28, 2023
About 80% of the time, ads distributed by Google Video Partners don ...