- Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
MediaDailyNews, Joe Mandese - Friday, March 24, 2023
The analysis from Basis Technologies shows a precipitous decline in political ...
- Programmatic DOOH From The Media Buyer's Perspective
The MediaPost Cases, Lisa Singer - Tuesday, April 18, 2023
As Programmatic technology continues to take shape and plays a more pivot ...
- Less Than 1% Of CTV Apps Were Delisted In Q4 2022
Research Intelligencer, Robert Williams - Tuesday, March 21, 2023
A small portion of those delisted CTV apps sold advertising through op ...
- The Future Of Mass Transit Information: More Real-Time Interaction With Mobile
Data & Programmatic Insider, Laurie Sullivan - Monday, March 20, 2023
Intersection is running a pilot with the City of Philadelphia through IxNConne ...
- Programmatic Ad Buyers Fear Their Data Flow Will Be Disrupted, Study Finds
Publishers Daily, Ray Schultz - Thursday, March 16, 2023
Programmatic ad buyers are concerned about sudden changes in privacy regulation a ...
- 69% Of Media Buyers, Planners Have Concerns About The Evolution Of Technology
Data & Programmatic Insider, Laurie Sullivan - Monday, March 13, 2023
Fifty-three percent of media buyers and planners surveyed said they use third-par ...
- 78% Of Consumers Engaged With An OOH Ad In Past 60 Days: Study
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2023
Some 88% of adults say they notice OOH ads and nearly 8 ...
- CTV Reaches 98% Of U.S. Households, Global Programmatic Ad Spend Tops $3B
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
North American open programmatic CTV ad spend rose 40% in 2H 20 ...
- Subterranean Context: Shoppers Prefer Ads Related To Content, Study Shows
Publishers Daily, Ray Schultz - Thursday, March 2, 2023
They most like ads for products directly mentioned in the article, I ...
- GroupM: Don't Stop The Presses, Unveils Plan To Vet Local News Sites Worldwide
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2023
GroupM this morning announced a deal utilizing a nonprofit organization to v ...
- Blockthrough, Publisher Collective Partner To Recover Revenue Lost To Ad Blocking
Data & Programmatic Insider, Laurie Sullivan - Monday, February 27, 2023
Sites featuring video and computer-game content have some of the highest ad-blo ...
- Advertisers Invited To Personalize Ads At Scale With Clinch, Samsung Partnership
Digital News Daily, Colin Kirkland - Wednesday, February 22, 2023
The partnership allows advertisers to make creative decisions based on Samsung Ad ...
- Exchange Data Shows Media Payments Growing Increasingly Late, Especially For Manual Buys
MediaDailyNews, Joe Mandese - Thursday, February 23, 2023
The delta between manual and programmatic payments spread significantly, suggesting programmatic m ...
- Basis Technologies Lays Off Employees As It Restructures
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 21, 2023
Basis Technologies, provider of cloud-based workflow automation and business intelligence, has n ...
- Industry Groups Urge FTC To Reject Petition To Regulate Ad Tech
Digital News Daily, Wendy Davis - Monday, February 20, 2023
"The reasonable use of data provides tremendous benefits to consumers, the econom ...
- UK Publishers See Little Future In Programmatic, Study Finds
Publishers Daily, Ray Schultz - Monday, February 20, 2023
Only 14% say open programmatic will be their main source of ...
- Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
Yahoo isn't getting out of the ad-tech business, but the company wi ...
- Abandoned Mobile Apps Cost Advertisers $29M In 2022
Mobile Insider, Karlene Lukovitz - Thursday, February 9, 2023
Some 12% of abandoned apps carried programmatic ads as of Q4, repor ...
- SoundCloud And Pandora Extend Advertising Relationship With SXM Media
Digital News Daily, Colin Kirkland - Wednesday, February 1, 2023
The exclusive deal will continue into 2024, enabling advertisers and brands ...
- Marketers Are Leaning Into Podcast Advertising: Study
Publishers Daily, Ray Schultz - Tuesday, January 31, 2023
But fewer than half fully understand programmatic advertising, Acast reports. ...
- Amazon, Paramount Advertising Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Amazon Publisher Direct, announced at Unboxed 2022, expanded an agreement with Paramou ...
- Google 'Corrupted' Ad-Tech Competition, Feds Claim In New Lawsuit
Digital News Daily, Wendy Davis - Tuesday, January 24, 2023
The DOJ alleges Google used anticompetitive tactics to monopolize digital display advertisi ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Jamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- Disney+ To Offer Hulu's 2,000 Targeting Segments
Video Insider, Karlene Lukovitz - Tuesday, January 24, 2023
With the upfronts in view, Disney hopes to offer targeting capabilities we ...
- ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced 'Unknown' Ad Spend
Data & Programmatic Insider, Laurie Sullivan - Monday, January 23, 2023
The study of transparency in programmatic media trading suggests that that transparen ...
- IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2023
The Green Supply Path Initiative is aimed at helping the ad indust ...
- Law Professor Urges FTC To Regulate Ad-Tech
PolicyBlog, Wendy Davis - Thursday, January 19, 2023
Many online ad practices are "unfair, deceptive, and privacy-invasive," writes Brooklyn L ...
- PubWise Offers Publishers Self-Serve Access To Programmatic Ad Bidder
Publishers Daily, Ray Schultz - Thursday, January 19, 2023
The bidder facilitates direct sales of PubWise inventory without a managed servic ...
- HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
The sophisticated ad-fraud operation, VASTFLUX, consisted of more than 1,700 spoofed ap ...
- The Little Known But Highly Influential Conspiracy Network On Your Programmatic Buys
Red, White & Blog, Joe Mandese - Friday, January 13, 2023
"We are proud to provide the technology solutions that enable Salem Med ...