- Self-Serve Programmatic Platform Adds YouTube, YouTube TV
MediaDailyNews, Karlene Lukovitz - Wednesday, November 29, 2023
AdLib's dashboard provides access to and aggregates their data, metrics in standardiz ...
- Spending Growth For Open Programmatic CTV Ads Slowed In Q3
Research Intelligencer, Rob Williams - Wednesday, November 22, 2023
Latin America's strength in open programmatic ad spending on CTV offset weakne ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom Line
Planning & Buying Insider, Fredrik Kinge - Tuesday, November 21, 2023
Today there is growing pressure for marketers to measure and decrease t ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV Solution
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
The solution aims to streamline and improve transparency in CTV programmatic buy ...
- From DoubleClick Ad Exchange To Xandr To The Vistar Media Board
Data & Programmatic Insider, Laurie Sullivan - Monday, November 13, 2023
Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as preside ...
- Major Brands Make Up 45% Of Ads On Fake Or Divisive CTV Apps
Research Intelligencer, Rob Williams - Monday, November 13, 2023
Fortune 500 companies are spending millions of dollars on low-quality CTV invent ...
- Q3 Programmatic CTV Ad Spend Flat In N.A., Roku Commands 51% Global Device Share
Advanced TV Insider, Karlene Lukovitz - Friday, November 10, 2023
Hulu and Roku continued to dominate in share of spend among C ...
- NAI Touts Demo Targeting Vs. Personal Data For Health Ads
MediaDailyNews, Wendy Davis - Wednesday, November 8, 2023
The self-regulatory privacy group Network Advertising Initiative on Wednesday issued a n ...
- FuboTV Names Dina Roman Global Head Of Ad Sales
Television News Daily, Wayne Friedman - Tuesday, November 7, 2023
Roman, a former Simulmedia exec, has been named senior VP, global ...
- Microsoft Advertising, Media.Monks Independently Strengthen Presence In China
MediaDailyNews, Laurie Sullivan - Wednesday, November 1, 2023
Microsoft Advertising and Media.Monks in two separate announcements have strengthened positions ...
- Paramount CTV Ad Inventory Now Directly Accessible By SSPs
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
Conduit addresses buying inefficiencies by allowing multiple SSPs to connect directly wi ...
- Disney+ Intros 1st-Party Audience Targeting, PMP Programmatic, Expands Measurement
MediaDailyNews, Karlene Lukovitz - Friday, October 27, 2023
Disney also promoting Rita Ferro to president of global advertising. ...
- Microsoft pubCenter For Publishers Relaunches In U.S. Pilot As Google AdSense Alternative
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Microsoft Advertising is running a pilot in the U.S. to help creato ...
- Clear Channel, Place Exchange Partnership Extends DOOH Support Across Europe
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
The partnership offers media buyers access to Clear Channel's DOOH programming ...
- AMC Networks Bows Live Linear Programmatic Buys
MediaDailyNews, Karlene Lukovitz - Friday, October 27, 2023
The industry-first capability promises to open digital media efficiencies to national line ...
- Timex Tells Us To Waste Time
Marketing Daily, Laurie Sullivan - Tuesday, October 24, 2023
"It started with Gen Z and how they pushed back on t ...
- 'New York Times' Reintroduces Open Programmatic In Mobile App: Report
Publishers Daily, Ray Schultz - Tuesday, October 17, 2023
The Times halted open programmatic in 2020 based on the user experien ...
- PubMatic Adds Direct Access To FreeWheel CTV Inventory
MediaDailyNews, Karlene Lukovitz - Monday, October 16, 2023
Expanded access to available to users of PubMatic's Activate end-to-end direct-buying solut ...
- Billups Acquires OOH Labs, Becomes Largest OOH Specialist In North America
MAD, Fern Siegel - Friday, October 13, 2023
The alliance will secure customers of both companies' enhanced programmatic capabilities. ...
- ThinkAdvertising Contextual Solution Now In AWS Clean Rooms
MediaDailyNews, Karlene Lukovitz - Tuesday, October 10, 2023
The move enhances security when AI-driven, cross-channel audience segments are activated acro ...
- Bad Supply-Path Data Tied To Invalid Traffic Rise
MediaDailyNews, Karlene Lukovitz - Monday, October 9, 2023
IVT rates, inclusive of ad fraud, are elevated within inaccurately labeled CT ...
- Media Buyers Move Dollars To Cut Emissions In Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, October 4, 2023
Driven by sustainability and ability to measure campaigns, OpenX partnered with carb ...
- They're Giving It All - Tech That Detects AI-Generated Clickbait
Performance Marketing Insider, Laurie Sullivan - Monday, October 2, 2023
Tools and chatbots are being used to generate massive amounts of low-quali ...
- AI Solution Auto-Generates CTV Creative From Brands' Social Content
MediaDailyNews, Karlene Lukovitz - Thursday, September 28, 2023
The Spaceback platform can now convert social content to programmatic-ready CTV ad ...
- As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise
Performance Marketing Insider, Laurie Sullivan - Thursday, September 28, 2023
California governor Gavin Newsom says he will sign legislation requiring large compani ...
- Can Radio Time Be Bought With Real-Time Bidding? iHeartMedia is Working On It
Planning & Buying Insider, Ray Schultz - Sunday, September 17, 2023
iHeartMedia hopes to offer real-time bidding for its 860+ radio stations ...
- Apple TV's CTV Ad Share Drops To 4%, Hulu Is #1 App In Spend
MediaDailyNews, Karlene Lukovitz - Friday, September 15, 2023
Apple TV devices rank #6 in share of programmatic ad spend. ...
- Planning Software Market To Top $1.6B, According To A Plate Of Shrimp
Planning & Buying Insider, Joe Mandese - Thursday, September 14, 2023
That's what I stumbled on when I set up Google News aler ...
- The Trade Desk, ZoomInfo Enable Programmatic B2B Buys
Planning & Buying Insider, Ray Schultz - Tuesday, September 12, 2023
The new capability "really can change the way B2B marketers plan a ...
- Why 'Info Asymmetry,' 'Misaligned Incentives' Are Advertising's Most Important New Buzzwords
Planning & Buying Insider, Joe Mandese - Monday, September 11, 2023
A conversation with Kroll's Richard Plansky, the forensics expert behind the Associati ...