- Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal
Television News Daily, Wayne Friedman - Friday, January 13, 2023
Looking to eliminate any future media-business conflicts in the measurement space, Sam ...
- Microsoft Store Ads To Become Generally Available In January
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
Microsoft Advertising has further expanded internationally and released new updates for Hot ...
- Heineken Develops Attention Measurement Campaign With Teads And Dentsu
Data & Programmatic Insider, Laurie Sullivan - Monday, December 12, 2022
Heineken and Dentsu worked with Teads to test an attention-measurement campaign arou ...
- News Rating Service Adds Nuances To 'Exclusion,' 'Inclusion' Media-Buying Lists
MediaDailyNews, Joe Mandese - Wednesday, December 7, 2022
The new options being unveiled by NewsGuard this morning include gradations f ...
- Equifax Incorporates Into Audigent, Giving Brands Easy Access To Audiences
Data & Programmatic Insider, Laurie Sullivan - Monday, December 5, 2022
Audigent has partner agreements for data with Epsilon, TransUnion and Comscore. C ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media Industry
MediaDailyNews, Joe Mandese - Wednesday, November 30, 2022
As a result, the Institute for Advertising Ethics has teamed with t ...
- Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 30, 2022
A glitch in Amazon's system caused many advertisers to potentially overspend ...
- MNI Built Optics, How Developers Dealt With 'Too Much Data'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 21, 2022
MNI, a targeted media-planning and buying company, announced the launch of ...
- MiQ Selects Stokes As Global President, Talent And Operations
MAD, Fern Siegel - Wednesday, November 16, 2022
"MiQ doesn't need a revolution. We need an evolution," Karen Stokes sai ...
- U.S.-Based Journey Further CEO Duncan Smith On How To Keep Consumers With The Brand
Data & Programmatic Insider, Laurie Sullivan - Monday, November 14, 2022
Expanding ad agency Journey Further from the U.K. to the U.S. ...
- Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023
TV Watch, Wayne Friedman - Friday, November 11, 2022
Long term, what's the plan for ads on local TV? Borrell Associat ...
- Pinterest Campaign Shows Boards, Search Help Pinners 'Gift Like You Get Them'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 8, 2022
Pinterest launched a holiday campaign aimed at the re-gifters, the don't-quite-get-you gifter ...
- Pontiac Intelligence Launches CTV Bidder
Digital News Daily, Karlene Lukovitz - Tuesday, November 8, 2022
The bidder is focused on deals via integrations with Magnite, Xandr, Grlwed ...
- Peach Will Support Netflix's New Ad-Supported Model
Digital News Daily, Colin Kirkland - Friday, November 4, 2022
Global video ad management platform Peach has announced support of Netflix's high ...
- Merkle: Prioritizing Performance Media, What Marketers Say They Do
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 3, 2022
Just 48% of respondents to a Merkle survey prioritized organic search mo ...
- Fox Corp.'s OneFOX Strikes SSP Deal With FreeWheel
Television News Daily, Wayne Friedman - Thursday, November 3, 2022
The deal will work with Fox's OneFOX video inventory to manage direct-so ...
- Delisted CTV Apps Shot Up 452% In Q3
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Marketers invested an estimated $3 million in programmatic ad spend on delist ...
- Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2022
Herbst-Brady will be responsible for Yahoo's revenue generation and global go-to mark ...
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned Sites
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
CafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnersh ...
- AVOD Streamers To Slow To 9% Growth In Q4, Hit $9.8B Total For 2022
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
Strong double-digit percentage growth on U.S.-based AVOD services will slow dramatically ...
- AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, October 24, 2022
AdTheorent Health recently announced the launch of Predictive Audiences for the healthca ...
- Reckitt's Fryer To Lead Ad Net Zero's Media-Planning Group
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2022
In a related move, Reckitt and programmatic ad-selling platform PubMatic have tak ...
- OpenAP Takes On Its First Non-TV Company, Snowflake Ventures, As An Investor
Television News Daily, Wayne Friedman - Monday, October 17, 2022
Advanced advertising company OpenAP says the Snowflake Ventures deal aims to increa ...
- Tubi Integrates FreeWheel's Beeswax DSP In Its Ad Tech
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
Mutual Tubi/Beeswax advertising clients can now buy incremental inventory programmatically within ...
- Political Ads Through Programmatic Channels Streamline Approval Process For CTV
Performance Marketing Insider, Laurie Sullivan - Thursday, October 13, 2022
Basis Technologies SVP Grace Briscoe can tell marketers a lot about t ...
- First-Party Data Reorients Media Sales
MediaDailyNews, Nicole Perrin - Wednesday, October 12, 2022
Advertisers' increasing reliance on first-party data will materially change media planning, buyin ...
- Political Shops Say Shifting Platform Ad Policies Remain Their Top Concern
Marketing Politics Weekly, Joe Mandese - Tuesday, October 4, 2022
The study by Basis Technologies found that better connected TV tech a ...
- LoopMe Names Former OMD CEO Mainardo de Nardis To Board Chair
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 4, 2022
Mobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will jo ...
- OTT Is Fastest-Growing Media Segment For Local Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 3, 2022
OTT spending is forecast to exceed $2 billion -- drawing strength fr ...
- Study: Programmatic Transparency, Including Content Object Signals, Key In Driving CTV Buys
Digital News Daily, Karlene Lukovitz - Wednesday, September 28, 2022
Majorities of U.S. and UK advertisers surveyed indicate more granular content insigh ...