- OTT Is Fastest-Growing Media Segment For Local Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 3, 2022
OTT spending is forecast to exceed $2 billion -- drawing strength fr ...
- Study: Programmatic Transparency, Including Content Object Signals, Key In Driving CTV Buys
Digital News Daily, Karlene Lukovitz - Wednesday, September 28, 2022
Majorities of U.S. and UK advertisers surveyed indicate more granular content insigh ...
- Global, NA CTV 1H Programmatic Spend Up 30%+; 94% Of U.S. HHs Now Reachable
Digital News Daily, Karlene Lukovitz - Wednesday, September 28, 2022
Ad fraud is up slightly YoY, according to Pixalate's 1H CTV supp ...
- CTV Advertising Can Reach 94% Of US Households
Research Intelligencer, Robert Williams - Wednesday, September 28, 2022
Open programmatic ad spending on connected television this year has risen 3 ...
- OpenAP's Identity Graph Strikes Deals With Big 3 SSPs, GroupM First To Use
Television News Daily, Wayne Friedman - Tuesday, September 27, 2022
Advertisers can now see unified campaign cross-platform results, including deduplicated reach a ...
- Amazon, Google, And eBay Become Top 3 Destinations For Search, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, September 26, 2022
Retail media retains its lead when it comes to search, discovery a ...
- Designing Your Future: New MadTech President Says Publishers Must Adapt To Pressing Changes
Publishers Daily, Ray Schultz - Sunday, September 25, 2022
Heather Macaulay, a former PCH executive, will help publishers and advertisers wi ...
- Tailwind Acquires Nectar 9, Paid Ad Platform
Email Marketing Daily, Ray Schultz - Friday, September 23, 2022
Tailwind helps small and medium-sized businesses conduct campaigns via email and soci ...
- PubMatic Enhances OpenWrap, Programmatic Auction Tool For Publishers
Publishers Daily, Ray Schultz - Tuesday, September 20, 2022
PubMatic has added several enhancements to OpenWrap, its unified auction tool f ...
- Can You Hear It Now?: Tuning in to Programmatic Audio
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
In a fragmented, multichannel programmatic ad landscape, audio has emerged as o ...
- The Programmatic Future of OOH
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
OOH used to be a glorified real estate business where location a ...
- Publisher Minute Media Launches Supply-Side Platform To Link Pubs and Programmatic Buyers
Publishers Daily, Ray Schultz - Thursday, September 15, 2022
A publisher of six properties, Minute Media created its own SSP a ...
- Google Gives Publishers More Ways To Manage First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Google has introduced "publisher provided signals" -- codes that identify audience segmen ...
- IAB Estimates 80% Of Data Will Be Ignored Based On 2023 Legislation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
Larger organizations have greater resources but are unsure whether they will impleme ...
- Dish Media Partners With SeaChange, Beachfront For Real-Time, Linear Programmatic Service
Television News Daily, Wayne Friedman - Monday, September 12, 2022
The service will give advertisers across its TV homes the ability ...
- Bundle IDs Compromising Programmatic CTV Targeting, Measurement
Digital News Daily, Karlene Lukovitz - Friday, September 9, 2022
The growth of using multiple unregulated IDs to identify the same ap ...
- Bundle IDs Complicate Bidding For CTV Ad Inventory
Research Intelligencer, Robert Williams - Friday, September 9, 2022
Forty percent of Roku apps and 30% of Amazon Fire TV ap ...
- News, Travel & Politics Lead In Global Ad-Spend Growth During Q2
Research Intelligencer, Robert Williams - Friday, August 26, 2022
Ad spending by the travel industry more than doubled from a ye ...
- Growth Marketing, Programmatic Misunderstood By Marketers
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 23, 2022
Brands turn programmatic on at the top of the funnel, but don ...
- Minority Founded And Publicly Traded Direct Digital Holdings Appoints First Chief Growth Officer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 22, 2022
Direct Digital Holdings, a Houston-based ad-tech group that went public in Februa ...
- Google CTV Features In Display & Video 360 Advance To Next Steps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 18, 2022
Google on Thursday introduced CTV features in Display & Video 360, wi ...
- Magnite, FreeWheel Lead CTV Programmatic In N.A. Market Share
Digital News Daily, Karlene Lukovitz - Wednesday, August 17, 2022
Rankings also cover mobile programmatic suppliers. ...
- ANA's Guide To More Efficient Programmatic Buying
MAD, Steve McClellan - Tuesday, August 16, 2022
The ANA said the recommendations in the guide, titled, The CMO's Gui ...
- Mediavine Forms Server-To-Service Link With The Trade Desk's OpenPath
Publishers Daily, Ray Schultz - Tuesday, August 16, 2022
The move will help publishers and streamline the programmatic supply chain, t ...
- ANA Issues 'Programmatic Transparency' Guide, Supply Chain Has Expanded To More Than 8,000
MediaDailyNews, Joe Mandese - Tuesday, August 16, 2022
The supply of tech vendors powering the programmatic ad marketplace grew mo ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most Sectors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
The average CPM for programmatic OOH inventory increased from $7.10 in ...
- Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day
Research Intelligencer, - Thursday, July 28, 2022
Advertisers boosted their spending by 62% from a year earlier on Amazon ...
- New Google Tool Increases Programmatic Ad Cost Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 27, 2022
Google on Wednesday announced a program to help advertisers and publishers veri ...
- Warner Bros. Discovery Revamps Senior Ad Executive Team
Television News Daily, Wayne Friedman - Wednesday, July 27, 2022
The biggest moves will come with realignment as Jon Diament, Karen Grinth ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path Optimization
Data & Programmatic Insider, Laurie Sullivan - Monday, July 25, 2022
The patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...