- Place Exchange Expands Into Latin America To Support Thousands Of Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Place Exchange has expanded into Latin America, giving marketers access to mo ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media Buys
Television News Daily, Wayne Friedman - Tuesday, July 12, 2022
With this deal, the companies say media buyers can discover and activa ...
- Equativ Makes 'Strategic' Investment In Video Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
The investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- Know What You Are Buying With Programmatic Out Of Home
MAD, Danielle Rind - Wednesday, July 6, 2022
Many advertisers have shifted most if not all of their display a ...
- Think Now Utilizes Semasio To Target Multicultural Markets
MAD, Fern Siegel - Tuesday, June 28, 2022
Semasio, a programmatic ad company, helps bring zero-party multicultural data to t ...
- Brands Worry About Economic Future, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
Some 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
Adform released research at the Cannes Lions festival showing that first-party I ...
- Permission.io Appoints Former Facebook Exec To CEO To Build Out Web3
Performance Marketing Insider, Laurie Sullivan - Monday, June 20, 2022
San Diego-based Permission, which built its business model on getting permission fr ...
- IBM Teams With Big Brands/Agencies To Mitigate Bias In Ad Tech
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 20, 2022
IBM launched an initiative as part of the Cannes Lions festival, bringi ...
- Warner Bros. Discovery Still Mum On Upfront: Cites Auto, Tech Supply Issues
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
Warner Bros. Discovery Chief U.S. Ad Sales Officer Jon Steinlauf said: " ...
- Google Users Can Proceed With Privacy Suit Over Real-Time Bidding
Digital News Daily, Wendy Davis - Tuesday, June 14, 2022
Siding against Google, a federal judge ruled that a group of accou ...
- Sam's Club Transforms Ad Business, Rolls Out Self-Service Search Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 15, 2022
Sam's Club is building out its advertising business, launching an ad experien ...
- Smartify Media Partners With Samsung, Helps SMBs Generate Ad Revenue From DOOH Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
The program allows businesses to gain incremental, recurring revenue from digital advertisin ...
- Sports TV Advertising Adds Unique Reach To Campaigns
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Sports TV advertising in particular adds unique reach -- while programmatic ...
- Crackle Plus Expands Ad Inventory Via SaaS CTV Tech
Digital News Daily, Karlene Lukovitz - Wednesday, June 8, 2022
AVOD platform Crackle Plus will use Amagi's Ads Plus software-as-a-service technology ...
- Political Ads Miss As Much As 40% Of Voters Due To Traditional Buying Strategies
Television News Daily, Wayne Friedman - Tuesday, June 7, 2022
Traditional linear TV-focused political advertising continues to underdeliver large segments of voter ...
- New Platform Lets Game Creators Monetize With Non-Disruptive Ads
Digital News Daily, Colin Kirkland - Thursday, June 2, 2022
Tech platform 4D Sight announced today the beta launch of a n ...
- Selling In-House, In-House
The MediaPost Cases, Lisa Singer - Tuesday, June 14, 2022
Hunter Douglas has been on a five-year journey of bringing ever mo ...
- Index Exchange Appoints Barash As SVP, Americas
MAD, Fern Siegel - Wednesday, June 1, 2022
"This is the moment to reimagine the programmatic playbook," said Barash. ...
- Cadent Intros Cross-Device Programmatic Bidding
Digital News Daily, Karlene Lukovitz - Friday, May 27, 2022
The programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2022
Yahoo has announced a partnership with independent programmatic DOOH ad-tech firm Hivesta ...
- IAS Debuts Tech To Find Inefficiencies In Supply Paths
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2022
Integral Ad Science has announced new capabilities to enable marketers to bett ...
- Digital Advertising's Woes And The Return To 'Traditional' Channels
Publishing Insider, Tony Silber - Wednesday, May 25, 2022
Research suggests traditional media channels outperform digital channels in terms of reac ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- Industry Vet Brian O'Kelley Joins Blockthrough Board Of Advisors
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 20, 2022
Brian O'Kelley, CEO and co-founder of Scope3, credited with the invention ...
- Google Now Integrates With Lotame's Panorama ID
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2022
The deal with Google extends the company's cookieless data connectivity capabilities f ...
- Dstillery Introduces Cookieless Alternative
Data & Programmatic Insider, Laurie Sullivan - Monday, May 16, 2022
Dstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
MediaDailyNews, Joe Mandese - Monday, May 16, 2022
"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- Simpli.fi Improves Connection Between Search Data And Connected TV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 13, 2022
Simpli.fi has focused on intent-based and search data for years. The compan ...