Tag results for "programmatic"
- Sports TV Advertising Adds Unique Reach To CampaignsSports TV advertising in particular adds unique reach -- while programmatic ...
- Crackle Plus Expands Ad Inventory Via SaaS CTV TechAVOD platform Crackle Plus will use Amagi's Ads Plus software-as-a-service technology ...
- Political Ads Miss As Much As 40% Of Voters Due To Traditional Buying StrategiesTraditional linear TV-focused political advertising continues to underdeliver large segments of voter ...
- New Platform Lets Game Creators Monetize With Non-Disruptive AdsTech platform 4D Sight announced today the beta launch of a n ...
- Selling In-House, In-HouseHunter Douglas has been on a five-year journey of bringing ever mo ...
- Index Exchange Appoints Barash As SVP, Americas"This is the moment to reimagine the programmatic playbook," said Barash. ...
- Cadent Intros Cross-Device Programmatic BiddingThe programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- Yahoo And Hivestack Announce Global Programmatic DOOH PartnershipYahoo has announced a partnership with independent programmatic DOOH ad-tech firm Hivesta ...
- IAS Debuts Tech To Find Inefficiencies In Supply PathsIntegral Ad Science has announced new capabilities to enable marketers to bett ...
- Digital Advertising's Woes And The Return To 'Traditional' ChannelsResearch suggests traditional media channels outperform digital channels in terms of reac ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of ToolsGoogle Marketing Live highlights also include the rollout of YouTube Short Ad ...
- Industry Vet Brian O'Kelley Joins Blockthrough Board Of AdvisorsBrian O'Kelley, CEO and co-founder of Scope3, credited with the invention ...
- Google Now Integrates With Lotame's Panorama IDThe deal with Google extends the company's cookieless data connectivity capabilities f ...
- Dstillery Introduces Cookieless AlternativeDstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- Simpli.fi Improves Connection Between Search Data And Connected TVSimpli.fi has focused on intent-based and search data for years. The compan ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search DataThe process is based on deterministic and search-intent audience targeting anchored ...
- The Trade Desk's OpenPath Gains Traction -- Here's Why It MattersTrade Desk announced more marquee publishing partners, including BuzzFeed, Los Angeles Time ...
- KERV Interactive Sees A New Way To Trade MediaKERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Samsung Ads Bow Cross-Platform Media SolutionThe solution allows advertisers to bring their own media for streaming invento ...
- Audiencex Launches A Self-Service DSP Platform For Small, Medium-Size AgenciesMarketers can handle media-buying and omnichannel campaigns without the high cost a ...
- Just A Third Of Marketers Gain Insights Fast Enough To Make DecisionsOnly 33% of marketers strongly agree they gain insights fast enough f ...
- Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010Microsoft, apparently, is at it again -- looking to build a progr ...
- IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of InventoryThe update, open for public comment through May 31, 2022, includes t ...
- Brands Revisit Ad Strategies As Inflation Leaps To 8.5%Rising prices cost families about $296 per month, Moody's Analytics says, forci ...
- Omnicom Media Group Goes Live With Point-Of-Purchase Programmatic MarketplaceOMG's new private marketplace went live April 8 and includes inventory fr ...
- Broadsign Selects John Dolan As VP, Global Head of Media SalesDolan will focus on the company's OOH demand-side platform, as well ...
- Growth Rate For Digital Ad Revenue Wanes As Recovery PersistsYearly growth in U.S. digital ad spending slowed from 62% in t ...
- It's The Demand Chain, StupidThe most important word in digital media, especially programmatic, is "demand," n ...
- InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory OptionsContent, monetization and marketing technology company InMobi now provides advertisers with dire ...
