Tag results for "programmatic"
- Zynga Began Building An Ad Network By Buying Ad-Tech CompaniesZynga continues to build a next-generation ad platform to serve the enti ...
- New LiveIntent Partnership Said To Deliver Email Audiences To Web AdvertisersThe arrangement with Audiencerate will use that firm's Google integration to he ...
- In-Game Ad Platform Anzu Strikes Measurement Deal With Oracle MoatIn-game ad platform Anzu and Oracle Moat say they will be t ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda SitesThe partnership will help target ad spend toward credible, trusted publishers, a ...
- Patch, Hyper-Local News Network, Aids Small-Publisher Access To National Ad CampaignsDirect-sold campaigns will continue to be the core revenue sources for loc ...
- Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data ShowsComparing programmatic OOH spend on Place Exchange for H2 2021 vs. ...
- Does Amazon's DSP Meet The Demands Of Digital Marketing?Amazon's DSP offers a wealth of proprietary data and inventory to advertise ...
- Datonics, Atedra Release New CTV Data OfferingMichael Benedek, Datonics CEO, said "the reach is more granular via comprehensi ...
- NBC Strikes Video-Game Ad Sales Deal With Anzu.ioNBCU is expanding into in-video games ad sales through a deal wi ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, 'Disruptive New Pricing Models'The new "premium marketplace" gives clients the option of paying based ...
- AppLovin Partners With HUMAN To Protect Against Fraud, Bot Attacks Across In-App ExchangeThe partnership with HUMAN will allow agencies, advertisers and publishers to monit ...
- Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better TargetingThe partnership combines Bombora's proprietary "Company Surge" intent data with Bidtellect's context-fir ...
- Walgreens Advertising Group Launches Self-Serve Programmatic EffortA new self-serve programmatic effort claims to give brand advertisers better contr ...
- Will Trade Desk's Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?New OpenPath connects advertisers directly to publishers' ad inventory, avoiding Google's Op ...
- Who Knew Mobile Would Fix TV's Ad Attention Deficit Disorder?The biggest winner coming out of Sunday's Super Ad Bowl wasn't Coinba ...
- Social Causes Through DataMany artists, musicians and brands have pledged royalties, funding and commitments ...
- IAB Europe's Consent Framework Violates Privacy Law, Regulator SaysIAB Europe's transparency and consent framework "fails to comply with a numb ...
- 2021 Executive of the Year: Ben DowningIn late 2021, Havas New York changed its certification from a ...
- SiriusXM Unveils New 'ID' For Targeting Premium Audio ListenersAudioID's U.S.-based identity offering lives within SXM Media, leveraging datasets across te ...
- Video Poised To Become Dominant Programmatic Display Ad Format"Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022 ...
- Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, AnalyticsThe acquisition of CoreMedia Systems will provide direct and brand response analytic ...
- Instacart Adds CPG Brand Pages, Suite Of Display Ad ProductsInstacart on Wednesday introduced its first display ad units, as well ...
- Indie Publishers Get Enhanced Voice At Web Standards OrganizationAd-management company Mediavine, which serves nearly 9,000+ publisher websites, mostly small med ...
- Smartly.io Acquires Ad-Lib.io, Expanding From Facebook Into CTV And Google EcosystemThe acquisition advances Smartly.io's cross-channel services from social into dynamic creative optimizati ...
- Digital Ad Dollars Shift To CTV -- And Other 2022 PredictionsConnected TV is set to grab ad dollars from digital budgets, n ...
- AppLovin With MoPub Forecast To Process $15B In Annual Ad Spend By 2023Universal creative reporting, native ad format support and built-In GDPR consent fl ...
- What The Microsoft/Xandr Deal Means For Search And Streaming, CTVWhen Microsoft announced it would acquire Xandr, the companies gave little insig ...
- Microsoft To Acquire Xandr, Expand Programmatic AdvertisingAT&T has agreed to sell its programmatic ad-technology unit Xandr to Microsof ...
- Microsoft To Acquire AT&T's XandrMicrosoft has worked with Xandr for a decade, including as an ear ...
