Tag results for "programmatic"
- New Data Erasure Tool Helps Brands Comply With Privacy Rules, Firm SaysFirms have a limited amount of time to delete data under GD ...
- ANA Commissions Study On Programmatic Media-BuyingPwC, Kroll and the Trustworthy Accountability Group were selected to study i ...
- Mobile SSP Kargo Begins Blocking Ads On Misinformation SitesKargo claims to be the first mobile-focused SSP to utilize NewsGuard's veraci ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media BuyingManaging campaigns now takes an average of nine types of software ...
- Advertisers See Media-Market Transparency As Top ConcernMany marketing professionals said external regulation is necessary to make the advertisi ...
- Global CTV Ad Spend To Rise 23%, Hit $20.3B In 2022, With Programmatic Likely To DominateCTV will account for about 12% of total global TV ad spendi ...
- Place Exchange, Edison Interactive Integrate To Reach 33,000 Connected Golf Cart ScreensEdison Interactive today announced that Place Exchange, a supply-side platform for programmat ...
- Partnership Enables Targeting Cannabis Users Across CTV, Programmatic VideoData from Fyllo now on Tremor's programmatic video and CTV platform includ ...
- Tech Lab Unveils CTV Bidding Standard, Includes New Types Of Commercial Pods And PositionsAdoption could change the way advertisers think about how they buy a ...
- Unruly Intros Content-Driven Targeting For Programmatic CTVThe solution enables buyers to specify which shows ads will run ...
- Uber Digital Out-of-Home Inventory Now Available Via Vistar's Programmatic ExchangeThe uber OOH network features two-sided digital car-top screens on more th ...
- Retail Media Networks Become Bigger Part Of Digital BrandingMarket fragmentation among "walled garden" outlets is one of the biggest challeng ...
- MediaMath Co-Founder Joins Audigent As President With A Lot Of Bright IdeasGreg Williams wants to invent an "easy button" that enables marketers ...
- Liquid+Arcade Promotes Darling to VP, ProgrammaticLiquid+Arcade has promoted Daniel Darling to vice president, programmatic. He’s been wi ...
- Pixalate Increases Ad Supply Path Transparency To Identify Fraud RiskPixalate has created technology that analyzes the path of programmatic impressions ...
- IAS Sees Revenue Gains On Programmatic, Social, CTV, InternationalIntegral Ad Science plans to launch a beta before the end ...
- Digital Trends Choose Adapex To Boost Its Programmatic RevenuePublisher sought to monetize its unsold inventory and is seeing a significa ...
- IAS Signal Reporting Platform Becomes Foundation Of Future ProjectsIntegral Ad Science on Wednesday announced the global launch of IAS Signa ...
- Former Dentsu Programmatic Chief Muldoon Turns His Attention To The Supply-Side, Launches Next-Gen Publisher PlatformArcSpan Media portends to do for sellers of digital advertising what agen ...
- Kroger Launches Private Programmatic Marketplace Built On First-Party DataPublicis Groupe was the first holding company to participate in the alp ...
- Kroger Launches Private Marketplace To Support First-Party Ad TargetingKroger Precision Marketing on Wednesday announced the launch of a private programmat ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To OfferingCentro rebranded to Basis Technologies on Friday, and next week will a ...
- Redbox Signs FreeWheel For Programmatic Across Streaming PlatformsThe partnership is designed to provide easy access to ad inventory acro ...
- IAB Tech Lab's Shailley Singh Talks About CTV Ad Fraud, TransparencyThe IAB Tech Lab Cryptographic Security Foundations Working Group last week releas ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce FraudThe ads.cert 2.0 specifications and guidelines were developed to improve transactions a ...
- Why Xaxis Is Procuring A Different Kind Of 'Inventory'The kind that may not necessarily go down the elevator at nigh ...
- What Makes Connatix's Newly Appointed SVP Of Demand TickInvestments in the demand side of Connatix's business continue to rise am ...
- Simpli.fi CTV Retargeting Extends Performance Ad OptionsThe latest capability allows advertisers to retarget users of connected TV servic ...
- Out-Of-Home's Pandemic Paradox: U.S. Time Spent Rose As Ad Spending CrashedWhile time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ...
- All The COVID News That's Unfit To Print: 519 And CountingAbout 7.7% of news/information domains are publishing misinformation related to the pandemi ...
