New LiveIntent Partnership Said To Deliver Email Audiences To Web Advertisers

Identity and onboarding hub Audiencerate is partnering with marketing platform LiveIntent to deliver email audiences to the web.  

London-based Audiencerate is a licensee integrated into Google programmatic products, DV360 and GAM, and claims to have direct access to both open market and private deals. 

The arrangement with LiveIntent will help marketers speak to consumers “consistently across these ecosystems by bringing  these audiences to the web and major platforms like DV360,” says Jon DeGennaro, senior vice president Identity Solutions & Strategic Partnerships at LiveIntent.

According to Audiencerate, brands, agencies, marketers, and advertisers can engage with email audiences outside of the email channel as part of their wider digital and programmatic campaigns. “With email still prevailing as the number one channel for marketers, carrying an incredibly high ROI of $42 per dollar spent, brands and advertisers across a diverse range of industries have long sought to bring this high-level, proven performance to their wider, web based campaigns.” 



Recently, Audiencerate announced partnerships with sell-side provider PubMatic and identity resolution provider

For its part, LiveIntent integrated its email-based Authenticated Bridge framework and nonID addressable media solution into the OpenX bidstream, last year.  

That integration was designed to allow publishers and marketers to apply insights garnered from email campaigns to the web and beyond, while avoiding dependence on third-party cookies.  



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