Tag results for "programmatic"
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C MarketingEmail also comes in first in boosting immediate revenue. But it's n ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer ConfirmsOut-of-home advertising took a beating in parts of 2020 due to t ...
- CTV Accounts For 60% Of Premium Video Ad Views, Programmatic Buys Now Up To 24%Roku and Amazon Fire TV devices continued to dominate CTV, with 4 ...
- OAAA, IAB Tech Lab Partner To Align DOOH With OpenRTBTwo trade associations this week announced a collaborative task force to suppo ...
- Comscore Teams With NewsGuard To Thwart 'Misinformation' Ad BuysComscore said it will integrate NewsGuard's data into its pre-bid contextual targeti ...
- Talon Unveils Unified OTT/Out-of-Home Media BuysThe goal is to deliver "measurable incremental" audience reach tied to explic ...
- CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher DataCivicScience execs spent the last few months securing initial funding for t ...
- Best Buy Signs On To Criteo's Retail Media NetworkBest Buy, a longstanding Criteo customer, has signed on to use t ...
- Why The Ad Industry Needs More Of A Collective ConsciousnessIt's little surprise that programmatic advertising underwrites lots of nefarious activities, includi ...
- Some Display Ad Spend Supports Misinformation SitesAdvertisers are spending $2.6 billion a year on websites that publish fal ...
- Brainlabs Acquires Programmatic Agency MediaNet To Bolster North American ExpansionU.K.-based digital agency Brainlabs has acquired Canadian programmatic agency MediaNet as pa ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign StrategiesA mid-year digital ad trends report from self-service programmatic ad platform Chooz ...
- Rising Ad Prices: What They Really Mean For BrandsCPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
- Visible Leans On Its Site, Not Media, To ConvertAs brands contemplate a post-cookie future, many rely on their own si ...
- DoubleVerify's CTV Revenues Spike 89%, Integrates CTV Tech With StreamersProgrammatic, CTV, social and international revenue were key business drivers. ...
- Sorrell's S4 Capital Acquires Salesforce Specialist DestinedDestined specializes in digital transformation strategy, Salesforce platform implementation, integration strategy a ...
- How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, ProgrammaticAs marketers look toward the brave world of CTV advertising, they c ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture BackingPlace Exchange, a SSP for selling digital out-of-home media programmatically, is spinni ...
- Sinclair Spins Off Digital Arm, Will Operate As Stand-Alone MarTech Services CompanyCompulse, known as the digital arm of Sinclair Broadcasting Group, on Tuesd ...
- Omnichannel Strategies Still Baffle Many MarketersThere's a stark difference between consumer engagement and increased marketing investments acro ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One PlatformIt launches with an undisclosed agency client to help media buyers bui ...
- MiQ Appoints GroupM Veteran Strieder Global Chief Product OfficerAt GroupM Katherin Strieder was Chief Product Officer, Data & Technology. S ...
- Microsoft Extends, Expands Xandr RelationshipMicrosoft is extending its use of Xandr's sell-side Monetize platform, increasing t ...
- Jenna Umbrianna To Co-Run Agency MediastructionMediastruction, a women-led media agency, will officially announce this week that veter ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify FindsVideo ads on mobile apps have the highest viewable rates at 77 ...
- DoubleVerify Adds Performance To Protection In Move To Build A PowerhouseCEO Mark Zagorski plans to build DoubleVerify into a powerhouse by broadeni ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad SpendClick-through rates and conversions both rose YoY, partly due to more engagi ...
- Ogilvy Health Pushes Deeper Into Data, ProgrammaticThe deal is intended to enhance the Point of Care campaign availab ...
- How Agencies Acquire Data And Their Greatest NeedsHalf of agencies participating in a study outsource data functions and ci ...
- IAS CEO Rings Nasdaq Closing Bell On First Trading DayIntegral Ad Science CEO Lisa Utzschneider rang the closing bell on Nasd ...
