Sorrell's S4 Capital Acquires Salesforce Specialist Destined

Martin Sorrell’s S4 Capital has announced its latest M&A transaction, a deal for Salesforce specialist Destined, which will be merged with programmatic unit MightyHive. Terms were not disclosed. 

Destined was founded in 2014 by Andrew France in Australia and now has offices across Asia Pacific, providing multi-cloud services to enterprise clients.

The firm specializes in digital transformation strategy, Salesforce platform implementation, integration strategy and execution, managed services, and training and change management.  

France will continue to oversee the Destined operation within MightyHive. 

The agency is recognized by Salesforce as a “Platinum Partner” and has worked with clients such as Spotify, Panasonic, Wingate, George Weston Foods, and Opal HealthCare. 

S4 said the addition of Destined expands the group’s data and digital media capabilities in Asia-Pacific as well as its global Salesforce capabilities.




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