Tag results for "programmatic"
- Publishers Gain IAB Tech Lab Supply-Chain Validation ServiceIAB Tech Lab announced Tuesday the release of an automated service f ...
- RTB House Testing FLoC: What Executives LearnedRTB House has been testing Google's Privacy Sandbox tools, including Federated Learni ...
- Innovid Files For IPO Through SPAC Merger With ION Acquisition CorpSPACs -- special purpose acquisition companies -- are becoming increasingly popular ...
- ENGINE Media Exchange Releases Tool To Visualize Log-Level DataThe company built a state-of-the-art infrastructure and visualization tool showing actionable da ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023Google has extended its deadline to deprecate third-party cookies in its Chro ...
- How To Improve ROI Of Your Programmatic Advertising CampaignFor example: Define, then refine, your audience with data. ...
- Vermont Made: Local Journalism Site Drives Revenue With Programmatic AdsVTDigger's new CRO Jim Lehnhoff saw gaps in the site's programmatic strate ...
- Buyers, Sellers 'Massively' Differ On OTT Advertising's Status, Just 36% Of Viewers Satisfied With OTT AdsBuyers and sellers have widely different views on the data available f ...
- StackAdapt Forecasts Campaign Delivery And Performance"It's about seeing into the future to know how the campaign wi ...
- Google Fights The Nation, Other Publishers Over Antitrust ClaimsGoogle says publishers who sued the company over alleged antitrust claims fail ...
- Some Context On Buying Context ProgrammaticallyWhat will the programmatic world look like as third-party cookies start ...
- DoubleVerify Comes Off Stellar Quarter, Reports Q1 Earnings, Hires SVPAfter DoubleVerify CEO Mark Zagorski reported Q1 earnings of $67.6 million, ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New ParentThe latest ad formats are part of a push to improve servic ...
- Google, Health Care Partnership Leads To Health Algorithms Using Patient DataAs healthcare data increasingly becomes coveted information, Google and HCA Healthcare announc ...
- Labelium Launches New Entertainment-Focused Media Planning And Buying ServiceLabelium Play is designed to integrate brands into video, audio and gami ...
- Publicis Integrates 'Disinformation' Ratings Into Programmatic Buys, To Power Public Health CampaignIn a major endorsement of news veracity rating system NewsGuard, Publicis Grou ...
- Pixalate Debuts CTV-Mobile 'Trust Index'The "Publisher Trust Index" uses algorithms to measure metrics, including brand safet ...
- Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New GuidelinesThe OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-establish ...
- Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen DataThe Samsung Ads division of Samsung Electronics has agreed to license Nielsen ...
- A Conversation With Gila Wilensky On Xaxis' 10th AnniversaryIn a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define wh ...
- What Agencies Say About The Job MarketAd agencies say there are many openings for the ideal candidate. Public ...
- Verizon Media Sold, Company Renamed YahooApollo Global Management will pay about $5 billion to acquire Verizon Medi ...
- From 'Mind-Numbing' To 'Bored To Death,' Digital Media Has An Image ProblemOn the heels of the Association of National Advertisers' announcement that ...
- Sale Of Verizon Media, Including Yahoo, To Apollo Global Could Be Announced Monday: ReportPrivate equity group Apollo Global Management is close to acquiring Yahoo a ...
- New ANA Programmatic Buying Study Aims To Improve Process Transparency, ProductivityRather than a focus on uncovering fraud, "We are saying the w ...
- ANA Blasts 'Mind-Numbing' Programmatic Marketplace, Announces RFP To Study ItAsserting that the programmatic advertising marketplace is "riddled with material issues includi ...
- Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail SuggestsPublishers are betting on the rise of automated deals offering the sca ...
- New Consortium To Offer Programmatic Interactive CTV AdsInnovid, The Trade Desk and Magnite have formed an integrated marketplace ...
- CTV Grows Dramatically In 2020 Digital Political Ad SpendMobile (phone) devices remain the dominant leader in political advertising spend ...
- Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning CitedCTV ad demand continues to surge, according to an analysis published tod ...
