• by Joe Mandese  @mp_joemandese, December 2, 2021

Uber OOH, the official digital ad network running on Uber cars, this morning announced a deal enabling its inventory to be purchased programmatically on Vistar Media's exchange.

The Uber OOH ad network, which is managed by digital OOH media firm Adomni, and features two-sided digital car-top screens on participating drivers' vehicles in Atlanta, Boston, Chicago, Dallas, Los Angeles, New York and Phoenix.

The company says its coverage is comprised of "200 to 400" Uber cars per city, and has a total national reach of more than 3,000 screens.

The companies said Uber OOH inventory will be offered via Vistar's SSP (supply-side platform) enabling advertisers and media buyers to access it programmatically either via its open exchange, or via private marketplace deals.