- Dueling Forecasts Reveal Programmatic Dominating Digital Ad Marketplace
RTBlog, Joe Mandese - Monday, November 25, 2019
Dueling programmatic forecasts were released this morning by Publicis Media's Zenith a ...
- WFA: More Than Twice As Many Marketers Plan To In-House Programmatic Media
MediaDailyNews, Joe Mandese - Thursday, November 21, 2019
On the heels of a report from the American Association of Advertisi ...
- New Platform Allows Consumers To See Their Data Under GDPR, Without Email Address
Email Marketing Daily, Ray Schultz - Thursday, November 14, 2019
33Across says EU citizens can click to delete or download data ...
- Did The ICO Just Agree That RTB Fails The GDPR Test?
London Blog, Sean Hargrave - Wednesday, November 20, 2019
It was a closed-door session, but it appears the ICO has decid ...
- GroupM's Big New Reorganization
MAD, Steve McClellan - Monday, November 18, 2019
GroupM CEO Christian Juhl announced a reorganization designed to optimize the group ...
- 4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-Housing
MediaDailyNews, Joe Mandese - Tuesday, November 19, 2019
Nearly two-thirds (62.6%) of senior ad industry execs on both the supp ...
- Report: Programmatic Space Needs More Automation, Better Data
Mediapsssst, Richard Whitman - Monday, November 18, 2019
The 4As and The 614 Group are out with a new repo ...
- Walmart Reportedly Readying Self-Service Search, Display Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Walmart Media Group is testing an ad platform and self-service tools wi ...
- A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic Trader
RTBlog, Joe Mandese - Monday, November 11, 2019
There was some interesting math in what The Trade Desk presented ...
- Simpli.fi Enables Nationwide Household Targeting Based On 500-Plus Demographic Variables
Digital News Daily, Laurie Sullivan - Tuesday, November 5, 2019
Simpli.fi on Tuesday will introduce an Addressable Audience Curation tool as t ...
- Infutor Takes On Programmatic And Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, November 4, 2019
Developers are working in beta to test Infutor's TruthSet Digital Device Gra ...
- S4C Announces Mergers To Enlarge MightyHive
Around the Net In MAD London, Sean Hargrave - Monday, October 28, 2019
S4C is merging MightyHive with UK digital analytics firm ConversionWorks and Sou ...
- Budgets Show Marketers Gaining Confidence In Programmatic Video, As Impressions Rise
Data & Programmatic Insider, Laurie Sullivan - Monday, October 28, 2019
Programmatic video ad spending is expected to reach $29.2 billion this yea ...
- Mall Of America Is A Case Study In Smart Profiling
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Ciceron's Ashley Evenson and Mall of America's Sara Johnson share with y ...
- Roku Buys DSP Dataxu For $150 Million In Cash/Stock Deal
Television News Daily, Wayne Friedman - Tuesday, October 22, 2019
The move is intended to boost Roku as a full-service platform ...
- Verizon Media To Run Native Ads In Apple News, Apple Stock Feeds In Canada, Australia, U.K.
Digital News Daily, Laurie Sullivan - Thursday, October 17, 2019
Advertisers now have the option to native ads from Verizon Media ...
- Programmatic Video Drives UK Ad Growth
London Blog, Sean Hargrave - Wednesday, October 16, 2019
Video display is nearly at parity with non-video display -- thanks ...
- Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2019
Vibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This wee ...
- Arbitraging Human Attention
RTBlog, Joe Mandese - Monday, October 7, 2019
The biggest problem with modern day media-buying is that the ad indust ...
- DAX And Urban One Ink Radio, Programmatic Deal
Digital News Daily, Laurie Sullivan - Wednesday, October 2, 2019
Digital audio advertising company DAX announced a long-term exclusive sales partnership wi ...
- Five Steps To Mastering Programmatic Video
MAD London, Bill Swanson - Thursday, October 3, 2019
The rise of programmatic video is meteoric, but brands must understand nuan ...
- OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2019
Partnership helps marketers that buy media on digital billboards throughout the count ...
- Will Apple Disrupt Data-Led Political Advertising?
MAD London, Ken Leren - Friday, September 27, 2019
Apple is set to shake up political targeting ahead of next year ...
- Videa Starts Open-Source APIs For Data For Local TV Advertising
Television News Daily, Wayne Friedman - Tuesday, September 24, 2019
Videa has started up what it says is the industry's first fre ...
- Researchers Find Malicious Auto-Redirect Ads In Programmatic Video
Digital News Daily, Laurie Sullivan - Friday, September 20, 2019
A new form of auto-redirect malvertising hidden in the code of programmatical ...
- Guccione's Lust For Digital Life: Can An Analog Maestro Learn New Media Tricks?
MediaPost Weekend, Joe Mandese - Saturday, September 21, 2019
Bob Guccione Jr. is on a wanderlust. He calls it "Wonderlust," b ...
- Study Finds CMOs Overlook Search Opportunities To Drive Growth
Performance Marketing Insider, Laurie Sullivan - Thursday, September 19, 2019
Some of the missed opportunities include the role SEM plays in partn ...
- Google AdMob Adds And Compares New Data For In-App Reporting
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Google recently updated AdMob to provide insights into how app users intera ...
- Ditching Personal Information Is The Only Way To Save RTB
London Blog, Sean Hargrave - Tuesday, September 17, 2019
Campaigners argue that the supply chain is too vast and databases a ...
- Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2019
Some 25% of marketers surveyed said they aren't prepared to use chatbot ...