Tag results for "programmatic"
- Annalect's LinkedIn Data Integration Provides Insights Into Content For Business AudiencesLinkedIn is offering brand marketers more data to build content. Omnicom's glob ...
- Q2 Was The Best Of Programmatic Ad Quality, Q2 Was The Worst...Mixed signals are coming from two reputable sources on the quality ...
- Programmatic Ad Quality Improves To Highest Level Yet, Industry 'Vigilance' CitedThe volume of programmatic ads that could be categorized as questionable ...
- LoopMe Teams With Numerator To Fill A Data GapLoopMe, which optimizes media based on AI, teamed up with Numerator, whi ...
- Atom Tickets Strikes Deal With Trade Desk To Optimize Movie CampaignsMovie marketers spent $2.5 billion on national/regional TV advertising for theatrical movi ...
- The 168-Year-Old DTC StartupThe move to 1:1 marketing has paid off for Haven Life, whi ...
- How Do You Buy?Two entities make up TechStyle's programmatic value: Time and depth of dat ...
- The Amazon InventoryHavas Chicago's programmatic strategy team is unique in that it sits wi ...
- Case Study: HP's In-Housing EvolutionBecause HP wants its media to work hard, it looked at reaso ...
- AdTech 2.0 - Building Experiences, Not StacksIn order to create a more holistic view for the consumer, T-Mobi ...
- Panel: The First Party Data Plan"From the data side, it's understanding the right way to reach someon ...
- Scrubbing the Data: A Brand Housekeeping Guide"I am bombarded by agencies, vendors, services, all saying we have th ...
- Planning for TransparencySpeaking about transparency, an agency director admitted that one thing that driv ...
- New Consent Guidelines From IAB Europe, But Will The ICO Be Happy?"Campaign" is reporting on the newly launched second version of IAB Europe ...
- Report: 'Problematic' Ads Fund $235 Million On Disinformation SitesAdvertisers are wittingly or unwittingly spending more than $235 million on mo ...
- Isobar Brazil Launches Programmatic Print Ad That Provides Personalized OffersThe print ad has a smartphone-readable QR code and the new form ...
- Trade Desk Posts Strong 42% Revenue HikesJeff Green, founder-CEO of The Trade Desk, said the company is n ...
- Building Programmatic Trust With Trustx: Q&A With David KohlDavid Kohl, president and CEO, Trustx, has been working on issues li ...
- O3 Industries Completes Peer39 AcquisitionO3 Industries says it will create a new business -- P39 Te ...
- Unilever Gets ROI Boost From ProgrammaticUnilever tells "Marketing Week" that it is seeing some great ROI resul ...
- Videa Offers Forecasting Ratings Tool For Media Buyers/SellersThe tool, based on four years of impression data from Nielsen ...
- Quality Content Delivers, But How Can Advertisers Find It?The latest research shows a huge boom for view rates and dwe ...
- Accordant Founders Muldoon, Greitzer Depart Dentsu Aegis Network: Succession In PlaceArt Muldoon and Matt Greitzer, co-founders of independent agency trading desk Accorda ...
- How AI Blurs The Line Between Display, Search, Native And ProgrammaticArtificial intelligence influences our decisions and we never notice it. When ...
- Google Makes Real-Time Triggers Available For Sporting Events, Live TVThe automated tool allows advertisers to target display and video messages ...
- API Automates LinkedIn Ads Performance ReportingThe API provides the first cross-channel ad-buying platform for both site-direct a ...
- Customized Messages And What Brands Need To Focus OnWebsites and programmatic display are the two most important areas when ...
- How The 'Future 40' Are Transforming Real-Time MarketingProgrammatic continues to be one of several emerging technologies that are reshapi ...
- Why Is So Much DOOH So 'Un-Digital'?For a channel that promises so much, why does DOOH deliver ...
- Ozone Project And OpenX Announce PartnershipThe Ozone Project is partnering with the OpenX programmatic ad exchange. "T ...
