- Study Finds CMOs Overlook Search Opportunities To Drive Growth
Performance Marketing Insider, Laurie Sullivan - Thursday, September 19, 2019
Some of the missed opportunities include the role SEM plays in partn ...
- Google AdMob Adds And Compares New Data For In-App Reporting
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Google recently updated AdMob to provide insights into how app users intera ...
- Ditching Personal Information Is The Only Way To Save RTB
London Blog, Sean Hargrave - Tuesday, September 17, 2019
Campaigners argue that the supply chain is too vast and databases a ...
- Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2019
Some 25% of marketers surveyed said they aren't prepared to use chatbot ...
- ANA Study Confirms High Commissions For Planning/Buying Digital Vs. 'Traditional' Media
Research Intelligencer, Joe Mandese - Monday, September 16, 2019
Most big marketers continue to pay significantly higher rates of commission ...
- While Programmatic Growth Has Decelerated, Q4 Looks 'Exciting' Thanks To Connected TV
RTBlog, Joe Mandese - Monday, September 16, 2019
The programmatic digital ad marketplace appears to be stable amid signs ...
- Johnny Ryan Speaks Out Against RTB At Dmexco
Around the Net In MAD London, Sean Hargrave - Friday, September 13, 2019
Johnny Ryan, the privacy campaigner who complaints against programmatic and RTB ha ...
- Is Programmatic Ignoring GDPR? Why Is Ads.txt Adoption So Low?
London Blog, Sean Hargrave - Thursday, September 12, 2019
Forget the headline figures -- these are the two big questions fou ...
- Ozone Project And Lotame Partner To Unify Members' Data
Around the Net In MAD London, Sean Hargrave - Friday, September 6, 2019
Mediatel reveals the Ozone Project, the brand-safe, programmatic platform set up ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitali ...
- Xandr Launches Premium TV, Video SSP Platform Xandr Monetize
Television News Daily, Wayne Friedman - Thursday, September 5, 2019
AT&T's advanced ad unit Xandr is launching a supply-side platform for premi ...
- Amazon Experts Discuss The Wild Ride
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
"Attribution is challenging, especially when trying to tie back to other channel ...
- HP Brings Programmatic In-house For Several Reasons
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
The new internal team is comprised of 100 people. In four month ...
- TechStyle's Programmatic Value: Time & Depth Of Data
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
And, its buying strategy involves "trying to debunk [the idea] that programmat ...
- Lifelock's Journey To A New Product Category
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
As LifeLock and Norton joined under the Symantec brand, it faced ...
- Move To 1:1 Marketing Pays Off For Haven Life
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
After several false starts, including a bit of spray and pray, Hav ...
- 3DayBlinds, Data & The Lincoln Memorial
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
There may be myriad ways of looking at your data but D ...
- Panelists To Vendors: Please, Be Transparent
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
"It's like going to buy a suit," said Ben Hovaness, Managing Directo ...
- Companies Take Various Approaches To First-party Data
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
Nick Martucci, Director of Marketing, Westgate Resorts, talks about the use ...
- IAS Report Continues Trend Of Mixed Digital Ad Quality Signals
Research Intelligencer, Joe Mandese - Wednesday, September 4, 2019
Yet another reputable source -- IAS (Integral Ad Science) -- reports mix ...
- Mall Of America Doubles Visit Rate Percentage Benchmark
The MediaPost Cases, Nina Lentini - Tuesday, September 3, 2019
"What I love about this is we can now give attribution towa ...
- Is Second-Party Data Even A Thing?
London Blog, Sean Hargrave - Friday, August 30, 2019
Come on, you must have wondered too. ...
- Case Study: Magnetizing The Mall Of America
Show Daily, Nina Lentini - Tuesday, September 3, 2019
"What I love about this is we can now give attribution towa ...
- Hudson MX Strikes Deal With Comscore For Local TV Auto Data
Television News Daily, Wayne Friedman - Wednesday, August 28, 2019
Hudson MX's platform has been used to make $2 billion in loc ...
- HP Reaps Fruits Of Bringing Programmatic In-house
The MediaPost Cases, Nina Lentini - Thursday, August 29, 2019
Four years ago, HP started the journey by owning its own dat ...
- Annalect's LinkedIn Data Integration Provides Insights Into Content For Business Audiences
Data & Programmatic Insider, Laurie Sullivan - Monday, August 26, 2019
LinkedIn is offering brand marketers more data to build content. Omnicom's glob ...
- Q2 Was The Best Of Programmatic Ad Quality, Q2 Was The Worst...
RTBlog, Joe Mandese - Monday, August 26, 2019
Mixed signals are coming from two reputable sources on the quality ...
- Programmatic Ad Quality Improves To Highest Level Yet, Industry 'Vigilance' Cited
Research Intelligencer, Joe Mandese - Friday, August 23, 2019
The volume of programmatic ads that could be categorized as questionable ...
- LoopMe Teams With Numerator To Fill A Data Gap
Digital News Daily, Laurie Sullivan - Thursday, August 22, 2019
LoopMe, which optimizes media based on AI, teamed up with Numerator, whi ...
- Atom Tickets Strikes Deal With Trade Desk To Optimize Movie Campaigns
MediaDailyNews, Wayne Friedman - Thursday, August 22, 2019
Movie marketers spent $2.5 billion on national/regional TV advertising for theatrical movi ...