Tag results for "programmatic"
- Ally Financial KPIs Are Focused On 'True Outcomes'Kevin Howard, Senior Director, Digital Marketing, Ally Financial Inc., said his compa ...
- Advance Auto Parts CMO Explores Left/Right Brain ThinkingYogi Jashnani told those gathered at MediaPost's Data & Programmatic Insider Summ ...
- EnergyBBDO Finds Clients Need To Be More Nimble"How do we move from mass world, classic marketing through a funn ...
- Dell Shifts Focus Back To Valuable First-party CRM DataDell is proud of using its first-party data because it keeps t ...
- Hershey Finds First-party Data With QualityAshlee Carlisle, Media Audience Strategy & Activation, Hershey, said that, in thinki ...
- Chobani Leans Into An Audience-first Strategy"We were hungry to learn more about why consumers engaged or didn ...
- IAB Tech Lab Gets Code To Increase Programmatic Transparency, SecurityMedia.net has donated code to extend the IAB Tech Lab's efforts ...
- Thrive Market Aligns Search And ShoppingThrive Senior Marketing Manager Killian Aubert said, "Search helps us because ...
- Consumer Attention Metrics Now Used To Optimize CampaignsParsec Media is measuring consumer attention and other metrics in real-time, highlighti ...
- Building an Audience Strategy"We were hungry to learn more about why consumers engaged or didn ...
- From Programmatic Video to AudioImagine a future in which Patagonia excludes creative including sweaters and coa ...
- Microsoft Advertising Rebrands Strategy For Native Ads, Search, VideoMicrosoft Advertising purged several businesses in the past few years, only ...
- Data Strategy: Starts with First-Party DataAs it prepares for a cookie-free world, Dell is gearing up ...
- Think Like a DTC, Act Like a CPGAs you might expect, Hershey has a sweet spot within its audien ...
- Life Extension's Data-Driven LifeCycle Journey"We increased sales of our featured product by almost 200% by usi ...
- The New KPI: Optimizing for Business Objectives"We changed to work with progressive marketers so that our engagements a ...
- The New Left/Right Brain CMO"People are looking for car advice," Yogi Jashnani, CMO, Advance Auto Part ...
- It's a Marathon and a Sprint, Building Creative Agency Data CapabilitiesAgencies have been playing a sort of telephone game between how h ...
- Assessing Buy Side's Role In App-Ads.txt, Sellers.json AdoptionWithout app-ads.txt in place, nefarious players can masquerade as legitimate apps a ...
- Google Develops New Safeguards To Prevent Unauthorized Ad InventoryGoogle is working to encourage app developers to publish only app-ads.txt file ...
- Why Brands Still Face Challenges Bringing Programmatic In-HouseTwo-thirds of European brands said programmatic ad spending increased following their respecti ...
- Tremor Video DSP, RhythmOne Team To Launch Private Video MarketplaceDubbed Tremor Video PMPs, powered by RhythmOne, the PMP will provide ...
- Report Reveals 86% Of European Brands Have Shifted Programmatic In-HouseMarketers in major Western European nations are shifting their programmatic media-buying in-hous ...
- DoubleVerify To Announce Further MRC AccreditationThis "stamp of approval" by industry lead organizations expands globally in oth ...
- Publishers Need To Adapt To Programmatic FutureU.S. advertisers will boost spending on native display ads by 25% th ...
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This YearA new form of malvertising only impacts ads served via programmatic exchange ...
- Coegi Taps Kluba For New Senior RoleProgrammatic shop Coegi has tapped Katie Kluba as the agency's first seni ...
- What Ads.txt Files Tell Marketers About Amazon, Facebook, Other CompaniesAds.txt files list authorized digital sellers of programmatic ad inventory and t ...
- The Rocket Scientist At Lotame"It's always good to have a rocket scientist on staff," said Ad ...
- New IAB Tech Verifies Direct Ad Sellers, Lets Media Buyers See All Participating PartiesWhen the standards are finalized, the supply-side platforms and exchanges will po ...
